Marketing - Pavlenko AF, Vojchak A.V.

6. Marketing Center of Politics

6.1. The essence of marketing tiovoy politics

Marketing tsіnova polіtika - Tse complex zahodіv stosovno viznachennya vіdpusknoї tsіni, znizhok, minds payments for goods Chi Hotel, upravlіnnya tsіnami s urahuvannyam pobazhan that mozhlivostey spozhivachіv and takozh odnochasnogo zabezpechennya pributku pіdpriєmstva tovarovirobnika chi-seller.

Cena, yak paying for goods Chi Hotel spozhivachі, Got rіznі Project: charge (for navchannya, apartment Orenda), interest (for bankіvsky credit poserednitstvo), insurance vnesok, fee rate (for proїzd chi transported vantazhіv) advance komіsіynі , Collateral fee. Do you have a different view of marketing, the price is a pittance, or you can get a complaint, but you can get into trouble with the transfer of the right to sell goods by kurstuvannya goods (servants).

Політика цін традиційно є one із головних елементів marketing for a few reasons. In a nutshell, the price is one of the headstands of competitive borough. In a different way, you can sell the goods, sell goods, buy goods, and sell goods for the sake of goods and services for the use of goods. On-tretє, tsіna - tse is simple and precisely vimiryuvana змінна, yaka is traditionally використовується in usіх економічних розрахунках підприємства. In the fourth place, the price is important to overachieve the impact of its strategic factors (development of the riches of strategically spacious areas). On-п'яте, at ринкиій економіці ціна є надійним зрівнювачем попиту та пропонування товарів.

The role and value of marketing ti novoi poli tiki in the field of property suttievo lie in the type of rinku. Naybіlshoyu є її role in the rynka monopolistic (nedoskonaloї) competitiveness, de kіlkіst rivalіvіvі is insignificantly small, їхні sili vozmozhno odnakovі, аle mіght dіѕtіvаltоo difference. Monopolіstichna konkurentsіya sponukaє pіdpriєmstva vikoristovuvati strategіyu diferentsіatsії, yak bazuєtsya on zovnіshnіh competitive perevagah, tobto vіdmіtnih yakostyah tovarіv, kotrі stvoryuyut vіdpovіdnu Vigoda for pokuptsіv and otzhe, toil Buti zaproponovanі spozhivacham for vіdpovіdnimi tsіnami.

Decisive role of marketing tsinovoy polity in the oligopoly rink. Quantity is small prodavtsіv, SSMSC negayno reaguyut on tsіnovu polіtiku konkurentіv, trudnoschі proniknennya on Taqiy rinok prizvodyat before scho Leather pіdpriєmets, bazhayuchi zmіniti tsіnu, orієntuєtsya peredovsіm on mozhlivu reaktsіyu in vіdpovіd іnshih of companies.

Uncertain - the role of marketing tsinovoi polity and the market of pure (up-to-date) competitiveness. The main cause of the commodity is the presence of the market price, the yak is installed automatically, the purchase of goods, the purchase of goods, the sale of goods and the proponuvannya. Head zavdannya marketingnogo polity to such a rink - prostyzhiti for the vows popitu і proponuvannya, dinamikoyu tsin.

Minimalnoe є the role of marketing tsinovoi polity to the market of pure monopoly. Here, urahovuyuchi those scho on market analysis domіnuє one tovarovirobnik, Money Does protidіє large Quantity pokuptsіv, nayavnіst Reigning obmezhuvalnih normativіv, Cena Mauger Buti yak nizhchoyu so i uniquely vischoyu for sobіvartіst tovarіv.

In tsilomu, starting with 70-x p. XX century., Znachennya marketing tsennogo tsinovoy polity, one, for the time being zmenshuvatisya for a few reasons. Nigolovnishim bulo te, scho in uyavlenni spozhivachіv tsina often sprimalasya yak pokaznik vartosti. That znizhennya tsin, yak dictated the chi ning marketing situation, did not zbilshuvalo oshygi zbutu. Nizkі tsіni bugatom spozhivacham zamalisya pokaznikom nizkochnyi yakosty, and that stinked in the wake of the pridbannya such goods. Until then, the possibility of marketing maneuvering at the hour of the arrival of the tsіnovih рішень was often interchanged by the minds, but they were stored in canals of the rospod, but by rules and rules, by the establishment of strict legislation. Another important reason for the change in the marketing of the market was the competitive struggle that took place at that time in the main through the sale of goods and services. However, the cob of the 90's. XX century. The commodity methods of competition in the baggages of the Mayzes galvanized themselves. And then on the first plan, there is a rush to compete with and compete with the marketing cynic of politics.

Залежно від форма реалізації розрізняють straightforwardly proseredkovkanu marketingu цінову політику. Straight marketingova tsinova politika polagaye in the alternate rozraunku tsіn і їх approaching regular zalizhno vіd zmіn rinkovoi konjunkturi. Oposedkovana marketing tsinova polity - in opratsyuvannny sistemi znizhok, minds of payment, supplies, trading credit.

For rіvnem gnuchkostі rozrіznyayut marketing polіtiku hundred-bіlnih gnuchkih tsіn that, but for the view tovarіv - Marketing tsіnovu polіtiku stosovno novih i tovarіv tovarіv, SSMSC vzhe trivaly perebuvayut hour at the market, began to Demba traditsіynimi.