home Marketing Basics of Marketing - Kotler Philip

Basics of Marketing - Kotler Philip

The basic concepts found in Chapter 13

An agent is a wholesaler representing a buyer or seller on a relatively permanent basis, performing only a small number of functions and not assuming ownership of the goods.

A broker is a wholesaler who does not take ownership of the goods and whose main functions are to bring buyers and sellers together and to facilitate negotiations between them.

The shop-demzal, which sells catalogs , is a retail trading company using the principles of trade in catalogs, the principles of trading at reduced prices for the sale of a wide range of branded goods, usually sold with a high mark-up.

The convenience store is a relatively small shop located in the immediate vicinity of the residential area, open late to all seven days a week and offering a limited range of everyday goods with high turnover.

The discount store is a retail enterprise that sells standard goods at lower prices by reducing the rate of profit and increasing sales.

Wholesale - any activity for the sale of goods or services to those who purchase them for the purpose of resale or professional use.

Wholesaler -merchant is an independent commercial enterprise acquiring ownership of the goods with which it deals.

Wholesale departments and offices of manufacturers are wholesale trade units carried out by sellers or buyers independently, without the involvement of independent wholesalers.

The organization of privilege holders is a contractual association between a producer, a wholesaler or service organization (the owner of a privilege) and independent entrepreneurs (holders of the privilege) who acquire the right to own one or more points of the system operating on the basis of this privilege.

A consumer cooperative is any retail company owned by its own consumers.

Retail trade - any activity for the sale of goods or services directly to end users for their personal non-commercial use.

The retail conglomerate is a free-form corporation, uniting several enterprises of diverse directions and forms of retail trade under a single ownership with a partial integration of distribution and management functions.

A chain of stores - two or more trading establishments under common ownership and control, selling products of a similar range, having a common procurement and sales service and, perhaps, similar architectural design.

Warehouse -store is a low-cost retailer with a limited amount of services, aiming to sell large quantities of goods at low prices.

A discount order service is a retail enterprise that provides separate client groups-usually workers and employees of large organizations such as schools, hospitals, unions and government agencies-in purchasing services at discount prices from a number of specially selected retailers.

A specialized store is a retail institution offering a narrow product range of considerable depth.

Peddling is trade directly in consumer's homes, in institutions or during shopping meetings at home.

Trade with the order of goods by mail or by phone - any sales activities using mail channels or telephone lines to collect orders and / or facilitate the delivery of goods sold.

A vending machine is a coin device for the sale of goods.

A shopping center is "a group of trading enterprises planned, built, owned and managed as a whole, corresponding to their location, size and type of stores served by their trading area and providing within their territory parking facilities in direct correspondence with the types and The size of its stores. "

A department store is a retail organization that offers several product groups - usually clothes, household items and household goods - in which each assortment group is dealt with by a separate department headed by specialized buyers or traders.

The supermarket is a relatively large self-service enterprise with a low level of costs, a low degree of specific profitability and a large volume of sales, "designed to fully meet the consumer's needs for food, laundry detergents and home care products."

Universes of a wide profile - a retail enterprise that exceeds the size of a regular supermarket and strives to fully meet the needs of the consumer in food and non-food products that they usually buy.