Principles of Marketing - Philip Kotler

places Marketing

With the marketing of places familiar to people who look for a new home or area where you can relax.

Marketing sites - an activity undertaken to create, maintain or adjust the attitudes and / or behaviors related to specific places.

There are four types of marketing places.

property marketing

property marketing includes building and / or the active offer for sale or lease dwellings single-family apartments and other housing units. This activity is traditionally held with ads classified advertising and real estate agents. Trade Co-op and the comprehensive development of entire settlements have caused the appearance of a number of advanced techniques marketinga14. Large construction companies are exploring housing needs and create a home based on the price and other preferences of specific segments of the market. Some high-rise apartment buildings built specifically based on the easy-going, a lot of traveling elite, other - based on the elderly. Both houses have features, symbols and services that meet the specifics of their tenants. Some villages complex building specially created for specific target markets.

Marketing and economic development zones

Marketing and economic development areas include economic development, sale or lease of plots or property type factories, shops, offices, warehouses and so on. N. Large developers are exploring the needs of firms in the plots of land and offers a comprehensive solution of problems of immobility such as the creation of industrial zones, shopping centers, new administrative buildings. In most states, there are the Industrial Development Bureau, seeking to convince the company to profitability of the new enterprises in their states. These offices spend a lot of money on advertising and offer potential customers a free trip to inspect a possible site development. Caught in a difficult position of the city, such as New York, Detroit and Atlanta, we have created a special working group with the task to raise the image of the city and attract new business. Entire countries, such as Ireland, Greece and Turkey, are busy marketing their territories as a favorable place for investment in economic activities.

Marketing investments in the landed property

Marketing investments in the landed property includes the construction and sale of land as the objects of the capital premises. Buyers of such sites - corporations, doctors, small investors, speculators - expect to sell them after the earth sufficiently to rise in price. Marketing investments in the landed property played a major role in the development of a large part of Florida and the territories of the Far West. Traders land develop sophisticated marketing programs to interest potential investors in the capital of the proposed sites. Such programs include advertising and in the media, and promotion of, and direct mail advertising, and salesmen visits, and meetings with a free lunch, and even the organization of free flights for inspection of the proposed sites.

Marketing recreation

Marketing recreation aims to attract vacationers and tourists to the resorts in specific cities, states and even countries. Such activities are engaged in travel agencies, airlines, automotor, oil companies, hotels, motels, and government agencies. On the great importance of marketing vacation spots clearly shows the entire career of the late Steve Hennegena: "He has erected a monument to his art and advertising power of the press, turning the car race, arranged in Indianapolis on the day of memory of the fallen in the wars in the event of a national scale, and place in Miami Beach and Sunny Valley - in the resorts known all over the country. "15

Today, the promotion of their tourist attractions is engaged in almost every city, every state. To attract large numbers of tourists, the Miami Beach intends to allow gambling, and the Virgin Islands - after a series of unpleasant incidents - again want to attract tourists. However, in some places trying, on the contrary, spending demarketing. In the town of Palm Beach, Florida, to scare away tourists, allow to come to desolation beaches. Authorities Oregon vigorously spread the information about the bad weather in its territory. Yosemite National Park in California is considering a ban on its territory, ride on snowmobiles, carrying all sorts of congresses and conferences, and use of personal vehicles. Finland wants to prevent in some areas of leisure travelers, where they stay mass does more harm than income.