Basics of Marketing - Kotler Philip

The basic concepts found in Chapter 18

Foreign exchange control - the regulation of the volume of cash in foreign currency and its exchange rate for other currencies.

The quota is the quantitative limit of goods of certain categories that are allowed to be imported into the country. The quota is aimed at preserving foreign currency, protecting local industry and protecting employment.

Licensing is one of the methods for starting an international marketing activity, which consists in signing an agreement on the foreign market to grant the foreign partner the right to use the production process, trademark or any other value in value in exchange for a fee or royalty.

Non-tariff barriers are restrictive measures in international trade, which include the discrimination of proposals from a particular country or the availability of production standards that discriminate against the goods of a country.

Direct investment abroad - involvement in the activities on the foreign market through the creation of its own assembly or production enterprises.

Joint entrepreneurial activity is a way of penetrating the foreign market by combining efforts with the commercial enterprises of the partner country in order to create production and marketing capacities.

Customs tariff - a tax on certain types of imported or exported goods, aimed at increasing cash receipts or protecting the interests of domestic firms.

A transnational company is a firm that carries out the bulk of its operations outside its own country.

Export is the sale by a firm of its goods to another country or with the involvement of independent marketing intermediaries (indirect exports) or through independent marketing operations (direct export).

The economic community is a group of countries that have come together to achieve common goals in regulating international trade. An example is the European Economic Community (EEC).

Embargo - ban on the import of any product.