home Marketing Basics of Marketing - Kotler Philip

Basics of Marketing - Kotler Philip

The basic concepts found in Chapter 19

Marketing places is an activity undertaken to create, maintain or change attitudes and / or behaviors related to specific places.

Marketing organizations - activities undertaken to create, maintain or change the attitudes and / or behavior of target audiences in relation to specific organizations.

Marketing of individuals is an activity undertaken to create, maintain or change attitudes and / or behavior towards specific individuals.

Public marketing is the development, implementation and monitoring of the implementation of programs aimed at making the target group (or target groups) perceive a public idea, movement or practice. In order to achieve the maximum response, the target group in the process of public marketing resorts to segmenting the market, studying consumers, developing a plan, developing communications, methods of facilitating assimilation, incentives and using methods of exchange theory.

The organization of public opinion ("public relations") is a management function that evaluates public relations, correlates the principles and methods of a person or an organization with public interests, plans and implements action programs designed to gain public understanding and perception .

A service is any event or benefit that one party can offer another and which is mostly intangible and does not lead to the harboring of anything.