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Principles of Marketing - Philip Kotler
Subject index
Agents
producer
authorized sales
procurement
Wholesalers-picker
trade
"Advertayzing Age"
Administration of the Tennessee Valley
"A.K.Nilsen company
"Allegheny"
American Marketing Association
"American Motors"
"American Airlines"
questionnaire
"Anheuser-Busch"
"ARA food service Company"
"Armour"
Air Transport Association
"Atari"
Barter
"Barter System, Inc."
"Bell Laboratories"
"Bell Systems"
"Business Week"
"Bobby Brooks»
"Boeing"
Broker
"Brunswick"
budget Office
US Census Bureau with. 158
Audit Bureau of circulations
Video Games
"Vogue"
Sample
"Harvard Business Review"
"Gerber Company"
Civic group of public action
for the Environment Movement
"Delta Airlines"
demographic environment
"General Mills"
"General Motors"
"General Foods"
"General Electric"
"Jet"
"Johnson Wax"
"Johnson & Johnson"
"DuPont"
European Economic Community (EEC)
"Helena Rubinstein"
Product life cycle
phase-to-market
growth stage
maturity stage
decline stage
"Marketing Magazine"
"Journal of Marketing Research"
Law-Celler Kefauver (1950)
Clayton Act (1914)
Magnuson Act - Moss on guarantees and improving the work of the Federal Trade Commission (1975)
Miller -Taydingsa Act (1937)
Safety Act Consumer goods (1972)
Act impartial credit reporting (1970)
on the disclosure of information about cars Act (1958)
The law on ensuring the safety of children (1966)
The law of reflection of truth in the proposals for loans (1968)
The law of reflection of the truth on the packaging and labeling of goods (1966)
The law on the establishment of prices for consumer goods (1975)
The law establishing the Federal Trade Commission (1914)
Law of the Pure Food and Drug (1906)
The law on fair debt collection practice (1978)
The Law on the Prohibition of the merger (1950)
Law on quality control of meat products (1906)
The law on national policies in the field of road safety and road transport (1966)
The Law on the National Environment Policy Environment (1969)
The law on equal opportunities to obtain loans (1975)
Robinson -Patmana Act (1936)
Law Wheeler-Lee (1938)
The Sherman Act (1890)
"IBM"
Costs
standing
variables
gross
Interview
"International Harvester"
"Eastman Kodak"
"Conduit"
"Caterpillar"
"Health Code"
"Coca Cola"
"Columbia Records"
"Colgate"
on security issues, the Commission of consumer goods
US Civil Aviation Committee
"Commerce Business Daily"
marketing mix
planning system
Organization of marketing service system
control system
Marketing Communications
advertising
sales promotion
propaganda
personal selling
Competition
pure
monopoly
oligopolistic
consumerism
Contact audience
marketing Control
concept of intensification of commercial effort
marketing concept
social and ethical
Marketing Information System Concept
internal reporting system
collection of external information system
marketing research system
The concept of improving production
improving the product concept
"Peace Corps"
"Statistical Abstract of the USA"
"Kraft"
Cultural environment
"Campbell"
"Curtis Candy"
"Life"
Latin American Free Trade Association
"Lever Brothers"
Shops demzaly-selling catalogs
Convenience stores
"Mazda"
"McDonald's"
"McDonnell Douglas"
Marketing
definition
control
goals
and company
see International. International Marketing in socialist countries
and government agencies
macroenvironment
microenvironment
services
organizations
individual
places
ideas
and society
and actions of citizens in its regulation
and state regulation
and social responsibility
The marketing company Wednesday
microenvironment
macroenvironment
Marketing intermediaries
trade
company's specialists on the organization of product distribution
Agency for the provision of marketing services
financial institutions
"MARKET RESEARCH Corporation of America"
product brand
"Mediamark"
International marketing
export
joint enterprise
direct investment
structure
"Mason Hare"
Methods of propagation goods
distribution channels
vertical marketing system
horizontal marketing system
multi-channel marketing system
and social and public policy
"Mead Paper"
"Miller bruing Company"
The USSR Ministry of Trade
"Montgomery Ward"
"Mary Kay"
Scientific and technical environment
Scientific and technical research and experimental development (R & D)
Scientific and technical progress (STP)
The National Commission on consumer finance issues
"Nestle"
Needs "New York Times"
"Cache National's Register"
Exchange
Organization of holders of privileges
The United Nations (UN)
The selection of target markets
measurement and demand forecasting
segmentation
product positioning
"Pacific Stereo"
"PepsiCo"
"Prospects of American industry"
"Pizza Inn"
Planning
strategic
marketing Planning
"Playboy, Inc.".
buyer behavior
reference groups
a family
the role and status
occupation
economic situation
Lifestyle
personality type
factors of a psychological nature
Customers
characteristic
social status
habits
Political Environment
"Fast"
Consumer cooperatives
Needs
and requests
and marketing management
and demand forecasting
US Post Office
The decision to purchase
awareness of issues
search for information
options appraisal
buying decision
reaction to the purchase
purchase of goods, new items
The natural environment
"Procter & Gamble"
Propaganda
tasks
treatment of choice
implementation
evaluation of the results
"Prudential"
"Pfizer"
The District shopping center
"R. J. Reynolds "
Regional shopping center
Advertising
major advertisers
Luxury
the classified
advocacy
history
kinds
means of disseminating
and social and public policy
Advertising agency
advertising appeal
The advertising budget
US Advertising Council
"Wrigley"
"Reader's Digest"
"Richard D. Irwin"
Retail conglomerate
"Rolling Stone"
Market
Seller
buyer
consumer
producers
reseller
public institutions
Deal
Northwestern University, USA
market segmentation
geographically
by psychographic principle
on behavioral principles
by demographics
manufactured goods
selection of target segments
product positioning
"Sales and Marketing Management"
C-PBS
"Siemens"
"Simmons Market RESEARCH" Sears' Office
Marketing Information Analysis System
marketing information system
Storehouse
The Council for Mutual Economic Assistance (CMEA)
Sunny times
"Sony"
Consumers Union of the USSR
US Consumers Union
"Handbook of marketing information"
"Guide to the US government procurement, technical specifications and order supplies"
"Handbook of advertising media and tariffs"
Demand
negative
and his absence
hidden
falling
irregular
full
excessive
irrational
definition
rating curves
elastic
inelastic
information dissemination tools
personal communication channels
non-personal communication channels
"Standard Oil"
"Standard's Register"
"Standard metropolitan areas"
"Starch"
"The statistical guide to cities and counties"
promotion
budget calculation
package
Sales promotion
tasks
selection means
program development
evaluation of the results
Driving market research
problems and objectives
source selection
collection of information
"Half"
customs tariff
"Tapperver home Partisi"
"Texas Instruments"
Maslow's theory of motivation
Freud's theory of motivation
Product
classification
and its brand
packaging
and service
and social and public policy
design
classification of commodities
commercial range of goods
tovarodvizhenija
goals
order processing
warehousing
maintaining inventory
transportation
Trade
retail
wholesale
Commercial and industrial chamber of the USSR
Vending machines
Vending machine
organizational structure
and its dimensions
and remuneration
Shopping complex
"Index of business periodicals"
Department store
supermarket
wide profile
"Wall Street Journal"
Packaging
Military Supply Management
Civil Aviation Authority
Railway Administration
marketing Management
market opportunity analysis
identifying new markets
assessment of marketing opportunities
Consumer Affairs Office
for the protection of the interests of small business management
environmental protection agency
General Services Administration
services
classification
"Farm Journal"
Federal Communications Commission
FTC
Federal Energy Regulatory Commission
Federal Aviation Agency
Federal Office for the quality control of foodstuffs and medicines in cosmetics
Federal law on the labeling and advertising of cigarettes
Federal Law on Food, Drug, and Cosmetic Act
"Philip Morris"
"Volkswagen"
"Forbes"
"Ford"
"Fortune"
Functionally-value analysis
"Heinz"
"Hershey"
"Honda"
"Hyublin"
Hewlett-Pakkard№
The price of the product
price FOB
pricing
new product
under the commodity nomenclature
geographically
discounts and credits
and sales promotion
discriminatory
changes
Central American Common Market
Tsentrosoyuz
"Schwinn baysikl Company"
"Shengli"
"Slot"
"Ebony"
Hey BBC
"Avon"
Operating Environment
"Helene Curtis"
"Entsiulopediya associations"
"United Airlines"
"YS Steel "
"YS half"
"YS Air "
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