Principles of Marketing - Philip Kotler

Subject index

Agents

producer

authorized sales

procurement

Wholesalers-picker

trade

"Advertayzing Age"

Administration of the Tennessee Valley

"A.K.Nilsen company

"Allegheny"

American Marketing Association

"American Motors"

"American Airlines"

questionnaire

"Anheuser-Busch"

"ARA food service Company"

"Armour"

Air Transport Association

"Atari"

Barter

"Barter System, Inc."

"Bell Laboratories"

"Bell Systems"

"Business Week"

"Bobby Brooks»

"Boeing"

Broker

"Brunswick"

budget Office

US Census Bureau with. 158

Audit Bureau of circulations

Video Games

"Vogue"

Sample

"Harvard Business Review"

"Gerber Company"

Civic group of public action

for the Environment Movement

"Delta Airlines"

demographic environment

"General Mills"

"General Motors"

"General Foods"

"General Electric"

"Jet"

"Johnson Wax"

"Johnson & Johnson"

"DuPont"

European Economic Community (EEC)

"Helena Rubinstein"

Product life cycle

phase-to-market

growth stage

maturity stage

decline stage

"Marketing Magazine"

"Journal of Marketing Research"

Law-Celler Kefauver (1950)

Clayton Act (1914)

Magnuson Act - Moss on guarantees and improving the work of the Federal Trade Commission (1975)

Miller -Taydingsa Act (1937)

Safety Act Consumer goods (1972)

Act impartial credit reporting (1970)

on the disclosure of information about cars Act (1958)

The law on ensuring the safety of children (1966)

The law of reflection of truth in the proposals for loans (1968)

The law of reflection of the truth on the packaging and labeling of goods (1966)

The law on the establishment of prices for consumer goods (1975)

The law establishing the Federal Trade Commission (1914)

Law of the Pure Food and Drug (1906)

The law on fair debt collection practice (1978)

The Law on the Prohibition of the merger (1950)

Law on quality control of meat products (1906)

The law on national policies in the field of road safety and road transport (1966)

The Law on the National Environment Policy Environment (1969)

The law on equal opportunities to obtain loans (1975)

Robinson -Patmana Act (1936)

Law Wheeler-Lee (1938)

The Sherman Act (1890)

"IBM"

Costs

standing

variables

gross

Interview

"International Harvester"

"Eastman Kodak"

"Conduit"

"Caterpillar"

"Health Code"

"Coca Cola"

"Columbia Records"

"Colgate"

on security issues, the Commission of consumer goods

US Civil Aviation Committee

"Commerce Business Daily"

marketing mix

planning system

Organization of marketing service system

control system

Marketing Communications

advertising

sales promotion

propaganda

personal selling

Competition

pure

monopoly

oligopolistic

consumerism

Contact audience

marketing Control

concept of intensification of commercial effort

marketing concept

social and ethical

Marketing Information System Concept

internal reporting system

collection of external information system

marketing research system

The concept of improving production

improving the product concept

"Peace Corps"

"Statistical Abstract of the USA"

"Kraft"

Cultural environment

"Campbell"

"Curtis Candy"

"Life"

Latin American Free Trade Association

"Lever Brothers"

Shops demzaly-selling catalogs

Convenience stores

"Mazda"

"McDonald's"

"McDonnell Douglas"

Marketing

definition

control

goals

and company

see International. International Marketing in socialist countries

and government agencies

macroenvironment

microenvironment

services

organizations

individual

places

ideas

and society

and actions of citizens in its regulation

and state regulation

and social responsibility

The marketing company Wednesday

microenvironment

macroenvironment

Marketing intermediaries

trade

company's specialists on the organization of product distribution

Agency for the provision of marketing services

financial institutions

"MARKET RESEARCH Corporation of America"

product brand

"Mediamark"

International marketing

export

joint enterprise

direct investment

structure

"Mason Hare"

Methods of propagation goods

distribution channels

vertical marketing system

horizontal marketing system

multi-channel marketing system

and social and public policy

"Mead Paper"

"Miller bruing Company"

The USSR Ministry of Trade

"Montgomery Ward"

"Mary Kay"

Scientific and technical environment

Scientific and technical research and experimental development (R & D)

Scientific and technical progress (STP)

The National Commission on consumer finance issues

"Nestle"

Needs "New York Times"

"Cache National's Register"

Exchange

Organization of holders of privileges

The United Nations (UN)

The selection of target markets

measurement and demand forecasting

segmentation

product positioning

"Pacific Stereo"

"PepsiCo"

"Prospects of American industry"

"Pizza Inn"

Planning

strategic

marketing Planning

"Playboy, Inc.".

buyer behavior

reference groups

a family

the role and status

occupation

economic situation

Lifestyle

personality type

factors of a psychological nature

Customers

characteristic

social status

habits

Political Environment

"Fast"

Consumer cooperatives

Needs

and requests

and marketing management

and demand forecasting

US Post Office

The decision to purchase

awareness of issues

search for information

options appraisal

buying decision

reaction to the purchase

purchase of goods, new items

The natural environment

"Procter & Gamble"

Propaganda

tasks

treatment of choice

implementation

evaluation of the results

"Prudential"

"Pfizer"

The District shopping center

"R. J. Reynolds "

Regional shopping center

Advertising

major advertisers

Luxury

the classified

advocacy

history

kinds

means of disseminating

and social and public policy

Advertising agency

advertising appeal

The advertising budget

US Advertising Council

"Wrigley"

"Reader's Digest"

"Richard D. Irwin"

Retail conglomerate

"Rolling Stone"

Market

Seller

buyer

consumer

producers

reseller

public institutions

Deal

Northwestern University, USA

market segmentation

geographically

by psychographic principle

on behavioral principles

by demographics

manufactured goods

selection of target segments

product positioning

"Sales and Marketing Management"

C-PBS

"Siemens"

"Simmons Market RESEARCH" Sears' Office

Marketing Information Analysis System

marketing information system

Storehouse

The Council for Mutual Economic Assistance (CMEA)

Sunny times

"Sony"

Consumers Union of the USSR

US Consumers Union

"Handbook of marketing information"

"Guide to the US government procurement, technical specifications and order supplies"

"Handbook of advertising media and tariffs"

Demand

negative

and his absence

hidden

falling

irregular

full

excessive

irrational

definition

rating curves

elastic

inelastic

information dissemination tools

personal communication channels

non-personal communication channels

"Standard Oil"

"Standard's Register"

"Standard metropolitan areas"

"Starch"

"The statistical guide to cities and counties"

promotion

budget calculation

package

Sales promotion

tasks

selection means

program development

evaluation of the results

Driving market research

problems and objectives

source selection

collection of information

"Half"

customs tariff

"Tapperver home Partisi"

"Texas Instruments"

Maslow's theory of motivation

Freud's theory of motivation

Product

classification

and its brand

packaging

and service

and social and public policy

design

classification of commodities

commercial range of goods

tovarodvizhenija

goals

order processing

warehousing

maintaining inventory

transportation

Trade

retail

wholesale

Commercial and industrial chamber of the USSR

Vending machines

Vending machine

organizational structure

and its dimensions

and remuneration

Shopping complex

"Index of business periodicals"

Department store

supermarket

wide profile

"Wall Street Journal"

Packaging

Military Supply Management

Civil Aviation Authority

Railway Administration

marketing Management

market opportunity analysis

identifying new markets

assessment of marketing opportunities

Consumer Affairs Office

for the protection of the interests of small business management

environmental protection agency

General Services Administration

services

classification

"Farm Journal"

Federal Communications Commission

FTC

Federal Energy Regulatory Commission

Federal Aviation Agency

Federal Office for the quality control of foodstuffs and medicines in cosmetics

Federal law on the labeling and advertising of cigarettes

Federal Law on Food, Drug, and Cosmetic Act

"Philip Morris"

"Volkswagen"

"Forbes"

"Ford"

"Fortune"

Functionally-value analysis

"Heinz"

"Hershey"

"Honda"

"Hyublin"

Hewlett-Pakkard№

The price of the product

price FOB

pricing

new product

under the commodity nomenclature

geographically

discounts and credits

and sales promotion

discriminatory

changes

Central American Common Market

Tsentrosoyuz

"Schwinn baysikl Company"

"Shengli"

"Slot"

"Ebony"

Hey BBC

"Avon"

Operating Environment

"Helene Curtis"

"Entsiulopediya associations"

"United Airlines"

"YS Steel "

"YS half"

"YS Air "