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Marketing Basics - Kotler Philip

Subject index

Agents

manufacturer

authorized sales

for procurement

wholesalers-commissioners

trading

Advertising Age

Tennessee Valley Administration

"A.K. Nielsen Company

Allegheny

American Marketing Association

American Motors

American Airlines

Profile

Anheuser Bush

ARA Food Service Company

Armor

Air Transport Association

Atari

Barter

Barter System, Inc.

Bell Lab

Bell Systems

Business Week

Bobby Brooks

Boeing

Broker

Brunswick

Budget bureau

US Census Bureau c. 158

Circulation Supervision Bureau

Video games

Vogue

Sample

Harvard Business Review

"Gerber Company"

Civil Action Group

Environmental movement

Delta Airlines

Demographic environment

General Mills

General Motors

General Foods

General Electric

Jet

Johnson Wax

Johnson & Johnson

Dupont

European Economic Community (EEC)

"Elena Rubinstein"

Product life cycle

launch stage

growth stage

maturity stage

decline stage

"Marketing Magazine"

"Journal of marketing research"

Kefauver-Seller Act (1950)

Clayton's Law (1914)

Magnuson-Moss Act on Improving Warranties and the Federal Trade Commission (1975)

Miller-Tydings Act (1937)

Consumer Product Safety Act (1972)

Impartial Credit Reporting Act (1970)

Car Information Disclosure Act (1958)

Child Safety Act (1966)

Act on the Truth in Proposals for Loans (1968)

Act on the reflection of truth on packaging and in the labeling of goods (1966)

Consumer Product Pricing Act (1975)

Law on the Establishment of the Federal Trade Commission (1914)

Good Food and Drug Administration Act (1906)

Fair Debt Collection Act (1978)

Merger Prohibition Act (1950)

Meat Products Quality Control Act (1906)

Law on National Road Safety and Road Transport Policy (1966)

National Environmental Policy Act (1969)

Equal Opportunity for Loans Act (1975)

Robinson-Patman Act (1936)

Wheeler-Lee Act (1938)

Sherman's Law (1890)

"IBM"

Costs

permanent

variables

gross

Interview

International Harvester

Eastman Kodak

Cable Channel

Caterpillar

Health Code

"Coca Cola"

Columbia Records

Colgate

Consumer Product Safety Commission

US Civil Aviation Committee

Commerce Business Daily

Marketing mix

planning system

marketing service organization system

control system

Complex marketing communications

advertising

sales promotion

propaganda

personal sale

Competition

clean

monopolistic

oligopolistic

Consumerism

Contact Audiences

Marketing control

The concept of intensification of commercial efforts

Marketing concept

socially ethical

Marketing information system concept

internal reporting system

external information collection system

marketing research system

Production Improvement Concept

Product Improvement Concept

Peace Corps

“A Brief Statistical Review of the USA”

Kraft

Cultural environment

Campbell

Curtis Candy

Life

Latin American Free Trade Association

Lever Brothers

Catalog shops

Convenience Stores

Mazda

McDonald's

McDonnell Douglas

Marketing

definition

control

the goals

and companies

international see international marketing in socialist countries

and government bodies

macroenvironment

microenvironment

of services

of organizations

individuals

places

of ideas

and society

and actions of citizens to regulate it

and government regulation

and social responsibility

Company marketing environment

Microenvironment

macroenvironment

Marketing intermediaries

trading

distribution companies

marketing services agencies

financial institutions

Market Research Corporation of America

Product Brands

Mediamark

International marketing

export

joint venture

direct investment

structure

Mason Hare

Distribution Methods

distribution channels

vertical marketing systems

horizontal marketing systems

multichannel marketing systems

and public policy

Mid Paper

Miller Bruing Company

USSR Ministry of Trade

Montgomery Ward

Mary Kay

Scientific and technical environment

Scientific and technical research and development (R&D)

Scientific and technological progress (NTP)

National Commission on Consumer Financing

Nestle

The New York Times Needs

National cache registrar

Exchange

Privilege Holder Organization

United Nations (UN)

Target Market Selection

measurements and demand forecasting

segmentation

product positioning

Pacific Stereo

Pepsiko

"Prospects for American Industry"

Pizza Inn

Planning

strategic

Marketing planning

Playboy, Inc.

Buyer Behavior

reference groups

family

roles and statuses

occupation

economic situation

Lifestyle

personality type

psychological factors

Buyers

characteristic

social status

habits

Political environment

"Fast"

Consumer cooperatives

Needs

and requests

and marketing management

and demand forecasting

U.S. Post Office

Making a purchase decision

problem awareness

search for information

evaluation of options

purchase decision

purchase reaction

purchase of new items

Natural environment

Procter and Gamble

Propaganda

tasks

selection of calls

implementation

evaluation of results

Prudential

Pfizer

District shopping center

"R. J. Reynold

Regional Shopping Center

Advertising

largest advertisers

prestigious

rubric

outreach

story

kinds

means of distribution

and public policy

Advertising agency

Advertising appeal

Advertising budget

U.S. Advertising Board

Wrigley

Readers Digest

"Richard D. Irwin"

Retail conglomerate

Rolling Stone

Market

the seller

the buyer

consumer

manufacturers

resellers

government agencies

Deal

Northwestern University of the USA

Market segmentation

geographically

psychographically

on a behavioral basis

demographically

industrial goods

selection of target segments

product positioning

Sales & Marketing Management

Cbc

"Siemens"

Simmons Market Research Bureau Sears

Marketing Information Analysis System

Marketing information system

Warehouses

Council for Mutual Economic Assistance (CMEA)

Sun belt

Sony

USSR Consumers Union

U.S. Consumer Union

"Directory of marketing information"

“US Government Procurement Handbook, Specification, and Delivery Order”

“Handbook of Media and Tariffs”

Demand

negative

and his absence

hidden

falling

irregular

full-fledged

excessive

irrational

definition

curve evaluation

elastic

inelastic

Means of disseminating information

channels of personal communication

non-personal communication channels

Standard Oil

"Standard Register"

“Standard Metro Areas”

Starch

“Statistical Handbook of Cities and Counties”

Stimulation

budget calculation

set of measures

Sales promotion

tasks

selection of funds

program development

evaluation of results

Marketing research scheme

problems and goals

source selection

collection of information

"Half"

customs tariff

Tapperver Home Partis

Texas Instruments

Maslow's theory of motivation

Freud's Theory of Motivation

Product

classification

and his brands

and packaging

and service

and public policy

development

Commodity Nomenclature

Product range

Product distribution

the goals

order processing

storage

inventory holding

transportation

Trade

retail

wholesale

Chamber of Commerce and Industry of the USSR

Vending machines

Trading apparatus

organizational structure

and its sizes

and remuneration

Shopping complex

"Index of business periodicals"

Store

Supermarket

wide profile

The Wall Street Journal

Packaging

Military supply department

Civil Aviation Authority

Railway Administration

Marketing management

market opportunity analysis

identifying new markets

assessment of marketing opportunities

Consumer Affairs Office

Office for the Protection of the Interests of Small Entrepreneurs

Environmental Protection Agency

General Services Office

Services

classification

Farm Journal

Federal Communications Commission

Federal Trade Commission

Federal Energy Commission

Federal Aviation Agency

Federal Office for the Control of the Quality of Food, Drugs and Cosmetics

Federal Cigarette Labeling and Advertising Act

Federal Law on Food, Drugs, and Cosmetics

Philip Morris

Volkswagen

Forbes

Ford

Fortune

Functional Cost Analysis

Heinz

Hershey

Honda

Hublin

Hewlett-Packard #

The price of the product

FOB Price

Pricing

for a new product

as part of the product nomenclature

geographically

with discounts and offsets

and sales promotion

discriminatory

changes

Central American Common Market

Centrosoyuz

Schwinn Bicycle Company

"Shenley"

"Slot"

Ebony

Bbc

Avon

Economic environment

Helen Curtis

"Encyulopedia of Associations"

United Airlines

"Yu.S. steel "

"Yu.S. half"

"Yu.S. Air