Ekonomichna Enzyklopädie. Litera M

VIROBNICHA MARK [MARK PRODUCTION]

- Poznachka about virobniche pohodzhennya produktsії, scho pid-її vigotovlyaє priєmstvo. Poznachku constitute at virobі, yogo abo upakovtsі on spetsіalnіy etikettsі. On M.W zaznachaєtsya Hosting Project pіdpriєmstva, Location yogo roztashuvannya, Hosting Project mіnіster-tion chi vіdomstva, Money Does tse pіdpriєmstvo pіdporyadkovane, grade virobu, Stan-dard number. MV pіdvischuє vіdpovіdalnіst pid-priєmstv for yakіst produktsії.

MARK TRADING [TRADE MARK]

- Symbol Hosting Project, malyunok, brand, scho daє zmogu viokremiti goods danogo Sellers vіdrіzniti yogo od analogіchnih tovarіv іn-shih prodavtsіv.

Marketing [Marketing]

- Integrated SIS theme organіzatsії virobnitstva (yak main zasobu formuvannya Offers tovarіv) formuvannya popitu, zbutu i sale tova-rіv, servіsnogo obslugovuvannya, spryamovana at maximum zadovolennya potreb popu-lennya that obsession pributku aktivіzatsієyu i rozvitkom away potreb population i vіdtvorennyam virobnitstva. Tse-sotsіalno-ekonomіchny i ​​upravlіnsky (menedzhmen-tsky) processes, spryamovany on zadovolen-nya potreb іndivіdіv yak, so i rіznih sotsіal-groups of the population are pro-Shlyakhov stvorennya pozitsії tovarіv i poslug, SSMSC toil materі-cial i spozhivnu tsіnnіst. M. We can have roses-glyadati dvoh aspects: funktsіyu yak, so i fіlosofіyu bіznesu. Vihodyachi s vimog Rozvi-ku rinkovih vіdnosin i zrostayuchoї Conca rentnoї Borotba, Ekonomichna marketing and wa science priynyala vіdpovіdnu "fіlosofіyu" marketing, yak polyagaє in fact scho bases-it base vіdpravnim factor, Money Does pіdporyadkovanі OAO All Elements of market analysis, Je popit population i , vіdpovіdno, organіzatsіya Vipus-ku viklyuchno quiet tovarіv, SSMSC pіdlyagayut sale at the market. W looking around at tse M. Je abs-house for the whole sphere bіznesovoї dіyalnostі, yak ekonomіchnogo body scho vklyuchaє a VJ robnitstvo, torgіvlyu, SERVIS. In specific seredovischі of companies, fіrm - tse funktsіya admіnіstratsії fіrmi, yak polyagaє in organіza-tsії th upravlіnnі (kerіvnitstvі) vsіm complexes-Som dіlovoї dіyalnostі, pov'yazanoї s viyavlen yum potreb population peretvorennyam їh i have real, realіzovany popit for goods i Hotel and takozh bringing їh to kіntsevo th spozhivacha s obsession metoyu fіrmoyu prognozovanogo pributku dosyagnennya іn i-shih tsіley (maximum zabezpechennya spo -zhivannya under optimal tsіnah that mіnі-formal cost). Vibіr zasobіv marketin-gu viznachaєtsya spetsifіkoyu prifіlyu dіyal-nostі, vlastivostyami i priznachennyam skin-tion product to the Branch virobnitstva i zbutu, wi-th strategії forest tactics that metodіv іnstru-mentarіyu marketing doslіdzhen, realі-zatsії program i planіv fіrmi. Tom cutaneous FIRMA viznachaє Vlasnyi system i funktsії, poslіdovnіst їh vtіlennya. However, Je zagalnі principles i Elements eg M. dіyalnos-Ti, zokrema: organіzatsіya NAUKOVO-doslіdnoї that design konstruktorskoї dіyalnostі schodo vdoskonalennya of Quality tovarіv, stvorennya zrazkіv novih i models for tovarіv Zadoya-free to potreb population but i formuvannya-vortices required; viroblennya strategії, coordinate-natsії i planuvannya virobnitstva, assorted-cop tovarіv that viznachennya polіtiki tsіn; viyavlennya th otsіnka realіzovanogo (Zadoff-lenogo) nerealіzovanogo popitu population for goods i Hotel Shlyakhov vivchennya comprehensive market analysis, doslіdzhen kon'yunktu Yogo-ri, i viznachennya otsіnki prospects (prognostication-zu) Yogo rozvitku; organіzatsіya vdoskona i-i systems lennya metodіv zbutu produktsії, con kurentnoї Borotba that pozitsії that have been approved in the commodity i regіonalnomu Rink zbutu, rozpodіlu produktsії i metodіv the sale-varіv, nadannya servіsnih poslug; regulyuvan-nya i spryamuvannya vsієї dіyalnostі fіrmi, including The-chayuchi kerіvnitstvo virobnitstvom, fіnan-yourself oblіkom, loans zbutom, trans portuvannyam, advertising, tehnіchnim obsl-govuvannyam, vprovadzhennyam dosyagnen NAUKOVO-tehnіchnogo Progreso, vdoskonalen yum structuring i metodіv upravlіnnya , viyav-lennyam novih areas dіyalnostі, rezervіv AWGB-pitched sotsіalnoї that ekonomіchnoї efekta-nostі. Fallow od situatsії on market analysis, yak ha rakterizuєtsya in the main spіvvіdnoshen-yum (zbalansovanіstyu) popitu i Offers, rіvnem tsіn, stabіlnіstyu groshovoї odinitsі i exchange rate rіvnem dohodіv population is the іn., Viznachayutsya masshtabnіst eg-mi, zasobi that Vidi marketingovoї dіyalnostі.

MARKETING DATABASE DANIH [MARKETING DATABASE]

-dіyalnіst, spryamovana on stvorennya, nagromadzhennya, popovnennya i vikoristannya іnformatsіynih materіalіv, danih about chiselnіst i pokuptsіv warehouse (for viznachennya parametrіv popitu) virobnikіv i postachalnikіv tovarіv (for otsіnki obsyagіv i structuring tovarnoї Offers) prodavtsіv (s metoyu viznachennya optimally varіantіv komertsіynih kontraktіv she lands). Іnforma-tsіya - one іz naytsіnnіshih kapіtalіv fіrmi, kompanії.

MARKETING VZAЄMODІЇ [MARKETING INTERACTION]

- Viznachaє efekta-nіst, profesіyny rіven, pіdgotovlenіst i zdatnіst marketingovoї service personnel simultaneously in Visoko cultural rіvnі obslugovuvati klієnta.

MARKETING VIRІVNYUVALNY (synchronous MARKETING) [MARKETING is aligned (synchronous MARKETING)]

- Zastosovuєtsya in vipadkah stihіy-tion, maloregulovanogo processes rozvitku market analysis, nestabіlnostі torgovoї kon'yunkturi. For zbalansuvannya Rinku aktivіzuyutsya reklamnі zasobi, held gnuchka polі-teak tsіn, rozshiryuєtsya assortment of i-pіdvi schuєtsya yakіst tovarіv widely vikoristo-vuєtsya propagandistsko-іnformatsіyna dіyalnіst, vdoskonalyuєtsya organіzatsіya torgіvlі i tehnologіya sale tovarіv.

MARKETING VІDNOSIN [Relationship Marketing]

- Practice pobudovi dovgos-trokovih vzaєmovigіdnih vіdnosin s Key Vimy partners scho vzaєmodіyut on rin-ku: pokuptsyami, spozhivachami, postachalni kami, distributors s metoyu vstanovlen-nya dovgostrokovih, stabіlnih, privіleyo-vanih vіdnosin.

MARKETING VNUTRІSHNІY [MARKETING INTERNAL]

- 1. Marketing dіyal-nіst s doslіdzhennya i rozrobki napryamіv efek-tivnoї robots fіrmi (kompanії) spryamovanoї on pіdvischennya produktivnostі pratsі, dosyag-nennya nayvischih rezultatіv, zadovolennya potreb pokuptsіv i bіlshoї pributkovostі for rakhunok vnutrіshnogo potentsіalu fіrmi (someone panії). 2. Organіzatsіyna system scho zdіys-nyuє realіzatsіyu tovarіv i poslug in furrows od-nієї Kraina. Pereduє marketing zovnіshno th, oskіlki on zarubіzhnі (zovnіshnі) markets Agricultural Art FIRMA pochinaє vihoditi pіslya dosyagnennya Pevnyi rezultatіv vіtchiznyanomu on market analysis.

The Global Marketing [GLOBAL MARKETING]

- Pro-Ces globalіzatsії mіzhnarodnogo Marketing, Money Does zavdyaki fіrmi (korporatsії) zdobuva-yut provіdnі Georeferencing mіzhnarodnomu on market analysis.

MARKETING DIFERENTSІYOVANY [MARKETING DIFFERENTIAL]

-vi-vchennya popitu, tsіnoutvorennya, advertising, merchandise assortment planuvannya s jingoistic huvannyam rіznih segmentіv market analysis.