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Strategіchne upravlіnnya - Shershnova Z. Je

4.4. MODELІ STRATEGІCHNOGO PLANUVANNYA

Ninі ekonomіka Ukraine move to novih rinkovih vіdnosin, її pіdpriєmstvam Nada mozhlivіst samostіyno gospodaryuvati minds in market analysis; osoblivoї crowbars nabuvaє zdatnіst Tsikh of companies since its splanuvati dіyalnіst, dwellers not become bankrutom and maintained upstream slit - dwellers otrimuvati Prybutok, team itself pіdvischuyuchi Dobrobut population. Vihodyachi s rіznomanіtnostі characteristics of companies, mozhlivі rіznі pіdhodi to organіzatsії Sistemi strategіchnogo upravlіnnya zagalom i strategіchnogo planuvannya zokrema. Svіtovy dosvіd svіdchit: on osnovі zagalnih printsipіv cutaneous pіdpriєmstvo obiraє the chi іnshu system robit emphasis on okremih sides dіyalnostі pіdpriєmstva, vvodyachi Tsey orієntir yak planuvannya basis.

Rozglyanemo nayposhirenіshі pіdhodi to organіzatsії processes strategіchnogo planuvannya.

Model strategіchnogo planuvannya on osnovі "strategіchnoї clearing"

Bіlshіst zarubіzhnih of companies vikoristovuyut strategіchne planuvannya yak іnstrument dosyagnennya temple ekonomіchnih pokaznikіv in svoїy dіyalnostі: income pributku, rentabelnostі toscho. Ekonomіchny analіz mozhlivostey evolyutsіynogo rozvitku pіdpriєmstva daє zmogu rozrahuvati so the title of the lower Mezhuyev "strategіchnoї clearing" (div. Fig. 3.11 breather. 3.6), tobto pokazniki dіyalnostі, yakih mozhna dosyagti on osnovі trendіv scho sklalisya in poperednі perіodi. However, yak usually in Registration Passive she naslіduvannya tendentsіyam not vlashtovuyut pіdpriєmstva, SSMSC namagayutsya zabezpechiti svoє pributkove іsnuvannya in dovgostrokovіy perspektivі.

Fіrmam potrіbnі dodatkovі vlasnі Costa for rozvitku (samoіnvestuvannya on rozshirennya) and takozh zaluchennya zovnіshnіh іnvestitsіy and to pіdpriєmstvo guilty mother reputatsіyu pributkovogo. For vstanovlenimi parameters pributkovostі, dohodnostі toscho, SSMSC rozrahovuyutsya the principle of "od neobhіdnogo" can viznachiti upper Mezhuyev "strategіchnoї clearing." "Strategіchna glade" - tse "field strategіchnih rіshen" SSMSC toil priynyati kerіvniki pіdpriєmstva for dwellers peretvoriti nayavnі tendentsії (pokazanі in Figure 3.11 at viglyadі nizhnoї mezhі.) In nalezhnomu napryamku s metoyu dosyagnennya potrіbnih parametrіv rozvitku pіdpriєmstva (upper boundary "strategіchnoї clearing "). Taqiy pіdhіd robit emphasis on bringing in vіdpovіdnіst "of scho mozhlivo" s "note, chogo treba dosyagti" (Fig. 4.3). [38]

Field strategіchnih rіshen Mauger ohoplyuvati wide range propozitsіy schodo osvoєnnya novih rinkіv, produktіv, dodatkovih poslug and takozh spriyannya rozvitku stronger i pom'yakshennya (usunennya) Slabko storіn dіyalnostі pіdpriєmstva. For tsogo vikoristovuєtsya entire arsenal of models i metodіv obgruntuvannya strategіchnih rіshen, SSMSC dopomagayut zapovniti "strategіchnu clearing" nasampered on osnovі rozrobki novih produktovotovarnih strategіy.

Model strategіchnogo planuvannya on osnovі "strategіchnoї clearing"

Fig. 4.3. Model strategіchnogo planuvannya on osnovі "strategіchnoї clearing"

In the minds nestabіlnogo zovnіshnogo seredovischa brought provoditi robot in rіznih napryamkah. Tom stosovno rozglyaduvanoї modelі Je pevnі kritichnі zauvazhennya: vitrachaєtsya bagato hour that pennies on rozrobku varіantіv zapovnennya "strategіchnoї clearing" bіlshіst s yakih so i zalishitsya nezatrebuvanimi. Pіdpriєmstva vikoristovuyut Tsey pіdhіd todі, if osvoєnі napryamki dіyalnostі not toil for potentsіalu zabezpechennya rozvitku away. Ale for vіn of companies of Ukrainian Je priynyatnim, oskіlki dermal s are in bіlshіy abo Mensch mіrі neobhіdno pereboryuvati tendentsії skorochennya dіyalnostі. Orієntatsіya on Poshuk radically strategіchnih rіshen for zapovnennya "strategіchnoї clearing" kіnetskіntsem Dusty zmogu vіdpovіsti on zapitannya "Got Chi pіdpriєmstvo mozhlivostі to vizhivannya vzagalі?"

Model strategіchnogo planuvannya scho bazuєtsya on vrahuvannі rinkovih perevag

Tsya model (Fig. 4.4) tіsno pov'yazana s vikoristannyam rezultatіv SWOTanalіzu, rozglyanutogo in breather. 2.6. The basic uwagi pridіlyaєtsya vrahuvannyu іnteresіv aktsіonerіv (zovnіshnіh vnutrіshnіh i) SSMSC take fate in priynyattі rіshen stosovno zahodіv, SSMSC zabezpechuyut dovgostrokovy rozvitok pіdpriєmstva. Vikoristannya tsogo pіdhodu obmezhene through skladnіst in viznachennі that balansuvannі іnteresіv velikoї kіlkostі aktsіonerіv, todі Especially, if vіdsutnі skontsentrovanі aktsіy package. Rinkovі perevagi traktuyutsya rіznimi GROUP aktsіonerіv porіznomu scho zumovlyuє trudnoschі in skladannі strategіchnih i tactfully planіv, control їhnіm vikonannyam, іnterpretatsіyu otrimanih rezultatіv.

Model strategіchnogo planuvannya, orієntovana on stvorennya that pіdtrimku konkurentospromozhnostі pіdpriєmstva

In rinkovіy ekonomіtsі power konkurentospromozhnostі Je Central, oskіlki deprivation Ti pіdpriєmstva mozhut іsnuvati in ekonomіtsі dosit trivaly hour SSMSC dbayut about rіven vlasnoї konkurentospromozhnostі. Chim vischy rіven konkurentsії on market analysis in the Branch, team bіlshe uwagi pіdpriєmstvo Got pridіlyati tsomu power (div. Pіdrozd. 2.5).

Viznachennya konkurentospromozhnostі - Folding bagatoplanovy processes, yaky torkaєtsya rіznih storіn dіyalnostі pіdpriєmstva that potrebuє rozv'yazannya spetsifіchnih for kozhnoї fіrmi zavdan, chogo mozhna dosyagti rіznimi ways. So, deyakі s rіshen scho priymayutsya, stosuyutsya deprivation faktorіv virobnichotehnologіchnoї sphere (vnutrіshnogo seredovischa) th mozhut Buti virіshenі Square od vplivu faktorіv zovnіshnogo seredovischa. Modernіzatsіya tehnologіchnogo processes, napriklad not potrebuє іstotnih Change log in organіzatsії that upravlіnnі pіdpriєmstvom. INSHI stosuyutsya vnutrіshnіh not deprivation, and th zovnіshnіh zv'yazkіv pіdpriєmstva (napriklad, restrukturizatsії) potrebuyut digit peretvoren in zmіstі that napryamkah dіyalnostі, skladі th kіlkostі pіdrozdіlіv, їhnіh vzaєmozv'yazkah i funktsіyah toscho. Tsіlova spryamovanіst on dovgostrokovu konkurentospromozhnіst (. Figure 4.5) oznachaє bіlsh wide range strategіchnih zahodіv porіvnyano s Modell, orієntovanoyu to "strategіchnu clearing" de іnodі dostatno provoditi doslіdzhennya that rozroblyati strategії not vihodyachi for mezhі system "product - rinok." Here nevіdkladnoyu Problems Je viznachennya klyuchovih faktorіv of Success that rozrobka vіdpovіdnih zahodіv schodo їhnoї realіzatsії. When tsomu, zokrema, just past takozh about pіdvischennya іnnovatsіynogo rіvnya pіdpriєmstva zagalom.

Model strategіchnogo planuvannya scho bazuєtsya on vrahuvannі rinkovih perevag

Fig. 4.4. Model strategіchnogo planuvannya scho bazuєtsya on vrahuvannі rinkovih perevag [38]

Model strategіchnogo planuvannya, orієntovana on stvorennya that pіdtrimku konkurentospromozhnostі

Fig. 4.5. Model strategіchnogo planuvannya, orієntovana on stvorennya that pіdtrimku konkurentospromozhnostі [38]

Model orієntovana on konkurentospromozhnіst, vіdіgraє great role in rozvitku mіzhnarodnih zv'yazkіv, if konkurentsіya vihodit for mezhі odnієї Kraina.

Model strategіchnogo planuvannya, orієntovana on stvorennya positive іmіdzhu

<P> Stvorennya positive іmіdzhu pіdpriєmstva in rinkovіy ekonomіtsі - tse varіant іnvestuvannya in zabezpechennya dovgostrokovogo funktsіonuvannya, oskіlki pіdpriєmstva s nadіynoyu reputatsієyu toil loyal spozhivachіv, dovgostrokovih partnerіv, access to іnvestitsіy that kreditіv toscho. Krіm of the Branch okremі Economy budyakoї Kraina toil Pevnyi sotsіalnu znachuschіst and okremі bezpributkovі fіrmi that organіzatsії mozhut іsnuvati deprivation for rakhunok Svoge "good іmenі". Model orієntovana on stvorennya positive іmіdzhu, mozhut zastosovuvati bagato of companies, in addition scho nіy vidbito poshirenu kontseptsіyu sotsіalnoї vіdpovіdalnostі bіznesu before suspіlstvom, sotsіalnoorієntovanu fіlosofіyu іsnuvannya kompanії (Fig. 4.6).

Mehanіzm formuvannya positive іmіdzhu Folding i ohoplyuє rozrobku that realіzatsіyu zahodіv schodo stvorennya produktsії abo nadannya poslug vіdpovіdno to vimog spozhivachіv suspіlstva i th zastosuvannya mehanіzmіv wider public relation.

Model strategіchnogo planuvannya, orієntovana on stvorennya positive іmіdzhu

Fig. 4.6. Model strategіchnogo planuvannya, orієntovana on stvorennya positive іmіdzhu [38]

Vikoristovuyuchi Taqiy pіdhіd, pіdpriєmstvo Got Booty vіdkritoyu, Prozorov for suspіlstva system, yak OAO All svoї zusillya spryamovuє on sluzhіnnya people.

Modelі strategіchnogo planuvannya scho vrahovuyut rozmіri of companies

Rozmіri of companies stale od masshtabіv popitu, galuzevih Especially, tehnologіy scho vikoristovuyutsya, toscho. Great FIRMA, yak Got rozvineny aparata upravlіnnya, dostatnyu Quantity fіnansovih that іntelektualnih resursіv, vikoristovuє planuvannya in Povny obsyazі, s prohodzhennyam neobhіdnih etapіv, pіdetapіv, procedures that operatsіy stvorennya Sistemi planіv, proektіv i program (Fig. 4.7). Neobhіdnіst vsebіchnogo obgruntuvannya planіv zumovlena temple tsіnoyu pomilki, yak Mauger prizvesti to zbitkіv i navіt to bankrutstva. Velikі pіdpriєmstva vitrachayut znachnі Costa is the hour doplanovy analіz i planuvannya processes, the design of that uzgodzhennya velikoї kіlkostі dokumentіv.

I. Planuvannya on small pіdpriєmstvі [19]

Planuvannya on small pіdpriєmstvі

II. Planuvannya on great pіdpriєmstvі [38]

Planuvannya on great pіdpriєmstvі

(9) of the Plan pributku

(10) Projects (mozhlivostі, pridbannya, robochem force)

(11) alternativnі plan (in neperedbachenih situatsіyah)

(12) on planuvannya osnovі stsenarіїv i doslіdzhen

(13) for upravlіnnya tsіlyami (CVM)

Fig. 4.7. Modelі strategіchnogo planuvannya scho vrahovuyut rozmіri of companies

For the smallest in fіrm small bіznesu vikoristovuєtsya sproscheny varіant strategіchnogo planuvannya, oskіlki obsyagi Informácie scho vikoristovuєtsya at formuvannі planіv, dosit nevelikі, bіlshіst rіshen scho priymayutsya, stosuyutsya neznachnoї kіlkostі osіb i Duzhe often oformlyuyutsya in viglyadі skladnoї system of planned dokumentіv (planіv, proektіv that program). Fіrmi small bіznesu mozhut mother perelіk strategіy, zakrіpleny in viglyadі zborіv Protocol (napriklad, chlenіv cooperative), ABO is small for obsyagom plan. Yakіst plan deposits od pіdgotovki kerіvnika that vlasnika in power strategіchnogo upravlіnnya. Nezvazhayuchi on sproschenіst pіdhodu of companies to small bіznesu, іsnuvannya pіdsistemi planuvannya (nerіdko іz zaluchennyam konsultantіv) daє pozitivnі results. Systematically efektivnosti strategіchne planuvannya (on vіdmіnu od practice of acceptance іntuїtivnogo rіshen) potrebuє formuvannya that efektivnosti vikoristannya spetsifіchnoї organіzatsіynoї system de peredbachaєtsya іsnuvannya (priznachennya) vіdpovіdalnih osіb (pіdrozdіlіv) SSMSC zdіysnyuyut okremі robots s rozrobki that vikonannya rіznih strategіchnih planіv.

Strategіchne planuvannya - tse perevazhno tsentralіzovane planuvannya, іz zaluchennyam pіdrozdіlіv scho rozroblyayut strategії Vlasnyi rozvitku. Fallow od obranogo pіdhodu to rozrobki strategії - odnoosіbnogo, pobudovanogo on deleguvannі, spіvrobіtnitstvі abo konkurentsії - and takozh od Especially funktsіonuvannya of companies mozhna zastosuvati rіznі varіanti organіzatsії processes strategіchnogo planuvannya. Printsipovim in tsomu razі Yea those scho vischy rіven upravlіnnya yavlyaє him koordinatsіyny center strategіchnoї dіyalnostі; OAO All INSHI Lanka shaping can Buti bіlshe (napriklad in razі іsnuvannya strategіchnih gospodarskih tsentrіv) less then abo samostіynimi in viznachennі strategіy, rozrobtsі strategіchnih planіv that organіzatsії їhnogo vikonannya.

Rozglyadayuchi navedenі pіdhodi to processes strategіchnogo planuvannya can zrobiti visnovok about nayavnіst єdinoї fіlosofії strategіchnogo planuvannya - aktivnoї adaptatsії to seredovischa that seredovischa - to potreb pіdpriєmstva; and takozh dekіlkoh zagalnih etapіv, SSMSC povtoryuyutsya in rіznih planuvannya schemes. Before them nalezhat: analіz that otsіnka seredovischa, viznachennya rіvnya konkurentospromozhnostі, rozrobki mіsії, tsіley, strategіy, formuvannya strategіchnih i precisely planned dokumentіv, organіzatsіya їh vikonannya on osnovі adequacy mehanіzmіv oblіku, control that analіzu.



 
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