Інформаційний маркетинг - Єжова Л.Ф.

9.3. Розподільна та збутова діяльність на інформаційному ринку Європи

In Європі є close to 600 companies, yakі zaimayuyutsya distribution kompyuternogo zabezpechennya , they are close to 200 specialize in such areas, as a whole-area company CAD CAD. Close 500 companies will borrow postavannam completing PC, mayzhe 600 - distribution of PCs and periferii, prichomu half of the business right one-time in this and in this sector. Approximately 500 companies zosedredi svoysillya on this segment, yak postachannya nozhevogo obladnannya, i tilki 300 orientuyutsya on product for domestic korostustachiv. The transference of the largest distributors is shown in Table. 9.1.

At the dumka analitikiv, in the European market, you can not rest assured of being undernourished on the basis of the products and pragnennia of the post-vicarities of the bicentenary effec- tive canals for the expansion of your presence in the singing sectors of the rink.

Padinya tsіn for bagatooh companies called before, but the supply of distributors at the time of operations is shaky. With this, yak zaschachayut fahіvtsi, nigirshy stan sposteryogaetsya sama from the great companies. Scho stoessuetsya another point, the essence of yogo polyaga in pereglyadі postavalnikami svoyh schemes zbutu і zmenshennyi kіlkostі distub'yutorіv, prichommu, iinodі vіd chyogo vigrajut vspetspetsializovani, and unodi vyzkospetsializovannyi distributors.

Tom zrozumilo, shcho vendors all more ori-tuyutsya on small specialization of distributors.

This rank, for the vinyatkom its own gigantic rozmіrіv, ніякої серйозної зарози провідні distrib'yutory for other distributors is not. Chekati її спеціалізованим і національным расб'юторам треб зіншого боку. The threat of a field is at the transition of products, but they are sold by them, into the machine Masoviks.

Table 9.1

Nayiblshli distributors, which are assigned to the European market (for giving PC EUROPE)

Company

Kraina, de rostashovana headquarters of the company

Річний приріст,%

CHS

USA

35

Tech Data

USA

-

Ingram Micro

USA

29

Actebis

Nimecina

18

Raab Karcher

Nimecina

eleven

Maxdata

Nimecina

27th

Arrow

USA

24

Scribona

Norway

31

Also

Swiss

52

Target

Holland

-2

Tekelec Europe

France

4

ISA International

Great Britain

14

Northamber

Great Britain

eleven

Optiland

Holland

-3

Lion

Nimecina

14

Azlan

Great Britain

15

Anixter Europe

Nimecina

100

Ideal

Great Britain

thirty

Open Gate

Італія

23

Datrontech

Great Britain

8

Avnet

Holland

68

Ilion

Holland

100

Medion

Nimecina

100

Sharptext (including Micro P and Gem)

Great Britain

21

Copaco

Holland

100

DLI

Expansion

17th

Eurobridge

Holland

0

Westcoast

Great Britain

16

Magirus

Nimecina

22

ISA France

France

100

Yaksho rozglyadati kompanії, oksyaga sale of some to become approximately from 400 million to 1 billion dollars., Then it is possible to grow into two main types: zagalnoevropeyskiy spetsializovany and natsionalnyy zagalospetsializovany distributors. Another type of post-entry is: in France, there are already such ones, one by one has become embroiled in the UK, Іppanії, Італії, Німеччині та Швейцарії. It is tse zotim, scho vykyok proivіdnі natsіonalnі distrib'yutrii in the world znizhennya pributku pererbudovut its diyalnіst, orієntuychis on bіlsh spetsіializovanny nishі. At bagatooh zagalnoevropeyskikh spetsializovanii razbobyutorіv tempi zbіlshennya obshyagіv sale (in the groscheny vimіrі) komp'yutnikh componentov v vaslіdok znizhennja tsіn spovilnjutsya.

For otsінками фахівців, набільш ефективними сьогодні є національні спеціалізовані distrib'yutorі, scho працюють лише з декількоa Почальникам. Yak butt can be found here RBR і Westkom, the pace of growth of some became 100% and 50% (offending companies lie on the back of the African gigante Datatec). With the help of the company, the sub-distri- bution is borrowed, and two rockies were built to be unpromising.

Urakhovoychy all vikladen, for izpishnogo biznesu єvropeyskiy distributor is guilty of stopping his own postmembers and dealers unikalny nabir ambassador. For the dealers - tseznokі tsini, duzhe mali termіni postachannya, scho daiyut мm zmogu zniziti vitrati in the warehouse, abo nadannya tehnichnogo pidtrimki. For postahchalnikov - tse progry, zavdyaki yakim stany zamozhut penetrate into the new markets, znizhuvati its raskrykit vitrati abo vitrati on pidtrimku.

Sjogodnya rinkova chastka vimiryuyatsya great postpaliers not for kozhno kraїni, but for the skin group of products, abo groups, klієntіv, іппіх матимуть distrib'yutori, yakі osnovnu velyu prіdіляють тільки декільком категоріямductів.