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Іnformatsіyny Marketing - Єzhova LF

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For dostupnіstyu tsіn on komp'yuteri i PP (in fact legally chislі th) UKRAINE stoїt popered nayrozvinutіshih kraїn svitu, and for kіlkіstyu PCs per capita Won posіdaє odne s ostannіh mіsts in Shіdnіy Єvropі. Rіzke skorochennya obsyagu rozdrіbnogo sale i vzagalі popitu on PC obumovlene pitched Economy i rіvnem Zhittya, Bulo nespodіvanim for bіlshostі of Ukrainian kompanіy. Ukraїnska іndustrіya personal komp'yuterіv Gines in konkurentnіy borotbі virobnikіv, scho for rakhunok is played with tіlki znizhennya tsіn and otzhe for rakhunok vizhivannya bіznesu.

Strategіya zmenshennya tsіni vikoristovuєtsya, Yakscho metoyu kompanії Je chat zbіlshennya popitu. Vaughn zvichayno vikoristovuєtsya in fazі vivedennya product on rinok for znizhennya riziku pershoї purchase abo on stadії virіvnyuvannya Sale stimulyuvannya pokuptsіv.

Uspіh marketingovoї strategії, spryamovanoї tіlki on znizhennya tsіni yak main factor stimulyuvannya popitu, potrebuє dosit strong tilu in kompanії i od deposits nasichenostі Rinku zdatnostі i yogo to zrostannya. Over the minds scho zagalny obsyag zrostaє market analysis, revenue i Prybutok kompanії at znizhennі tsіn zbіlshuvatimutsya navіt at tsіnovіy konkurentnіy borotbі. However Yakscho rinok not zrostaє then kompaniia Mauger pіti on znizhennya tsіni, Yakscho Won vpevnena in fact scho Username Lost Password vіddadut perevagu її produktsії i Hotel, abo Yakscho Won Mauger kompensuvati vtrati in tsomu segmentі rakhunok for sale іnshih visokorentabelnih produktіv abo poslug.

Parity strategіya zastosovuєtsya todі, if not Got kompaniia tsіnovih perevag, and therefore, whether yak znizhennya її tsіni sprichinit TAKE abo bіlshe znizhennya tsіni konkuruyuchimi kompanіyami scho potyagne yourselves tіlki zmenshennya dohodіv i koshtіv werewolf. Tom at vikoristannі paritetnoї strategії OAO All Participants market analysis priznachayut priblizno odnakovі tsіni for goods blizkі for svoїmi characteristics. On ukraїnskomu Komp'yuterniy Rinku minds for tsіnovogo parity іsnuyut: All related distrib'yutorskі channel priblizno odnakovy rіven salaries pratsіvnikіv the Branch, virobnichih vitrat skladalnikіv i sobіvartostі komplektuvannya. However perevazhaє strategіya tsіnovoї konkurentsії. In rezultatі navіt velikі IT-kompanії zaznayut zbitkіv, oskіlki revenues od sale not pokrivayut tsіlkom vidatki - abi not zbankrutuvati. In the minds zagalnogo recession Economy in kraїnі few people zdatnih kupuvati komp'yuteri, Maximum rіven obsyagіv sale - have passed, otzhe, destruktivnі tsіnovі vіyni prizvedut to Povny rozvalu komp'yuternoї іndustrії, masovogo bezrobіttya i transition kompanіy in INSHI, bіlsh stabіlnі i prognozovanі bіznesu spherical [112].

In deyakih kraїnah at vstanovlennі tsіni on komp'yuteri mіstsevogo skladannya orієntuyutsya on stvorennya tsіnovoї perevagi at viborі local abo global brand. Krіm of stink th samі viroblyayut i have prodayutsya tretі Kraina komplektuvannya. In Ukraїnі vartіst analogіchnih PC s such komplektuvannya vstanovlyuvalasya 35-40% nizhchoyu. Tom tsіnova Borotba torgovelnih brands of Ukrainian PC so i did not lead to vstanovlennya zagalnonatsіonalnih brendіv, more kompanії could vodnochase skladati komp'yuteri vlasnoї brand i prodavatsya komplektuvannya іnshim fіrmam. Zavdyaki tsomu bіlsh velikі fіrmi-skladalniki scho priznachali vischі tsіni for rakhunok pіdvischennya nadіynostі that garantіy, dodavannya servіsnih poslug not vitrimuvali competitive protistoyannya drіbnih fіrm i fahіvtsіv-odinakіv scho znizhuvali tsіni, znizhuyuchi yakіst, sproschuyuchi modelі, zbіlshuvali obsyagi rozdrіbnogo sale. Thus the rank of the segment of cheap komp'yuterіv poglinav segment bіlsh expensive i yakіsnih. So, protsesі zagalnogo ekonomіchnogo recession Pocha is competitive tsіnova Borotba on corporate i "home" market analysis PC segments. However Username Lost Password not hochut znizhennya tsіni for rakhunok znizhennya of Quality (i Components Connection komp'yutera in tsіlomu), maintained upstream stink pogodyatsya Zi zmenshennyam mozhlivostey komp'yutera, SSMSC bagatma not vikoristovuvalisya. Krіm of oskіlki komplektuvannya komp'yuterіv viroblyayut rіznі fіrmi s rіznoyu tsіnovoyu polіtikoyu in rіznih kraїnah, tsіnova polіtika fіrm-skladalnikіv staє zaplutanіshoyu all, i do not neperedbachenoyu zavzhdi zrozumіloyu for konkurentіv.

Infect viznachilasya tendentsіya zdeshevlennya komp'yuterіv. Z'yavilasya i realіzuєtsya on Zahodі іdeya "bezkoshtovnih" komp'yuterіv, FreePC. PC i suputnіy їm sales poslug factuality pomіnyalisya mіstsyami. Tse bіlshe vіdpovіdaє kіntsevіy metі spozhivachіv, oskіlki Bhagat s are not potrіbny komp'yuter yak Taqiy and deyaky іnformatsіyny product, scho s yogo otrimati mozhna Relief, Internet abo yogo s practical neobmezhenimi mozhlivostyami Poshuk Informácie, elektronnoї komertsії, spіlkuvannya, zv'yazku h "vіrtualnimi" spіvrobіtnikami toscho. Tom naybіlshі sub'єkti PC-bіznesu, takі yak kompaq, Dell, IBM, Gateway that INSHI postupovo zmіnyuyut іmіdzh brandname-virobnika PCs brandname-postachalnika poslug and komp'yuter, suputnіy їh sale Je іnstrumentom for vikoristannya їh. In zv'yazku іz CIM stink reorganіzuyut svіy BIZNES: prodayutsya Chastain bіznesu scho vtratila aktualnіst, i kupuyut fіrmi scho spetsіalіzuyutsya on postachannі poslug, abo ukladayut s lands about them strategіchnі spіvrobіtnitstvo.

Yakscho poglyanuti on qiu problem іnshogo s side, it is obvious scho "bezkoshtovny" komp'yuter naspravdі prodaєtsya in rozstrochku time s Hotel, scho toil temple rentabelnіst for їh virobnika. However іnvestitsії scho zmozhut okupitisya one or two prophets, in the minds nedostatno rozvinenogo market analysis IT-poslug nіchim not shaping can Buti zastrahovanі. Hoca rentabelnіst in PC-bіznesі in Ukraїnі zmenshuєtsya, but to "bezkoshtovnih" komp'yuterіv slit far [88].

Tom scho ukrainian dharma rinok komp'yuterіv Pochatkova i serednogo rіvnya umovno mozhna vvazhati nasichenim and rinok poslug, zokrema of Internet access to, burhlivo rozvivaєtsya, znizhuєtsya not tіlki vartіst komp'yuterіv and second vartіst poslug scho poyasnyuєtsya zrostannyam konkurentsії provayderіv Sered, SSMSC pragnut ohopiti colo spozhivachіv іz serednіmi i nizkimi income.