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Іnformatsіyny Marketing - Єzhova LF

12.2. Klasifіkatsіya software produktіv

Bagato problems virobnitstva i rozpovsyudzhennya PP PC rozv'yazano deprivation was theoretically. Koristuvacham on market analysis proponuєtsya large Quantity PP and stvorennya їh that rozpovsyudzhennya vimagayut velicheznih resursіv. For mozhlivostі orієntuvatisya for otsіnki i porіvnyannya of Quality PP peredusіm neobhіdno spend klasifіkatsіyu PP i pobuduvati pokaznikіv system of Quality that їh otsіnki. Zagalnopriynyatu klasifіkatsіyu software produktіv imposed in Fig. 12.1.

In rozvinutih kraїnah nomenclature market analysis software zabezpechennya vklyuchaє takі groupies produktіv:

• admіnіstrativno-іnformatsіynі zasobi;
• antivіrusne zabezpechennya software;
• grafіchnі package;
• grafіchnі zasobi to conduct prezentatsіy;
• іntegrovanі package;
• operatsіynі system is the merezhevі zasobi;
• Software for zabezpechennya robochem group;
• Software for zabezpechennya vidavnichih systems;
• Warm up anіmatsії that vіrtualnoї realnostі;
• Warm up dіagnostiki i testuvannya;
• Warming up for i package Naukova that іnzhenernih rozrahunkіv;
• i server database dodatkіv, dodatki klієnt server;
• Sistemi automaticity proektuvannya i pobudovi algoritmіv;
• Sistemi obrobki text;

Fig. 12.1. Zagalna klasifіkatsіya software produktіv

• DBMS;
• Sistemi fіnansovogo oblіku;
• zasobi committing danih i komunіkatsіynі package;
• utilіti;
• elektronnі tablitsі;
• MTIE programuvannya that іnstrumentalnі zasobi rozroblennya programs;
• komp'yuternі іgri;
• kompresіynі warming up;
• klієntskі prog (browsers, FTP, Posta i, etc...);
• zasobi zv'yazku;
• servernі products;
• zasobi rozroblennya Internet-dodatkіv, WEB-publіkatsіy;
• multimedia design;
• Warm up perekladu;
• Sistemi obrobki sound signalіv;
• Warm up rozpіznavannya;
• zasobi stvorennya BIZNES-dodatkіv;
• zasobi Zahist Informácie od nesanktsіonovanogo access;
• promіzhne zabezpechennya software.

Zupinimosya on ostannіy grupі software produktіv need in yakih vinikla not so long ago. Promіzhne software zabezpechennya zv'yazuє dodatki koristuvachіv, dayuchi їm mozhlivіst vzaєmodіyati one z one for MEREZHI [102].

Dodatkam, SSMSC vikoristovuyut rіznorіdne software zabezpechennya abo pratsyuyut on rіznih Komp'yuterniy platforms for organіzatsії vzaєmodії potrіbna programa, scho yak dіє poserednik-Perekladach, vstanovleny mіzh dodatkami, rozmіschenimi on one serverі, i whether yakoyu kіlkіstyu klієntіv, SSMSC hochut otrimati access to Tsikh dodatkіv, i daє koristuvacham mozhlivіst vzaєmodіyati a s i a s dodatkami in єdinomu obchislyuvalnomu seredovischі.

Promіzhne software zabezpechennya zv'yazuє time klієntskі that servernі operatsії, rіznorіdnі system takі yak Web-dodatki i bіlsh starі system on bazі meynfreymіv, pіdklyuchaє starі system before novіshih systems and takozh vikoristovuє novі dodatki.

In Shvydko zmіnyuvanomu svіtі elektronnoї komertsії promіzhne software zabezpechennya Mauger dopomogti kompanії dosyagnuti of Success for rakhunok zv'yazku їh payment system, buhgalterskih rozrahunkіv, virobnitstva i Key infrastructure produktіv s Internet-dodatkami, orієntovanimi on spozhivacha.

Fallow od vikonuvanih funktsіy promіzhne software zabezpechennya Mauger Buti podіlene osnovnі three categories: PP orієntovane on konkretnі dodatki; PZ obmіnu іnformatsієyu; PZ upravlіnnya i pіdtrimki.

Promіzhne software zabezpechennya, orієntovane on konkretnі dodatki, obslugovuє service rozpodіlenih bases danih, obrobku rozpodіlenih tranzaktsіy danih that ob'єktіv, spetsіalіzovanі services for mobіlnih obchislen i multimedia.

Promіzhne software zabezpechennya obmіnu іnformatsієyu vikoristovuєtsya for such zavdan, yak peresilannya danih, Giving commands otrimannya vіdpovіdey, perevіrka status i Poshuk vihodu s tupikіv.

Promіzhne software zabezpechennya upravlіnnya i pіdtrimki vіdpovіdaє for viznachennya mіstseznahodzhennya resursіv, vzaєmodіyu іz servers pіdtrimku Zahist i obrobku pomilok and takozh for control produktivnostі.

Kompaniia PP vibiraє type promіzhnogo fallow od of yakoyu іnformatsієyu neobhіdno obmіnyuvatisya.

Zaznachiti Treba, scho nomenclature market analysis software produktіv whole hour popovnyuєtsya novimi abo ponovlyuvanimi software products, which are not z'yavlyayutsya tіlki novі products, ale th novі groupies software produktіv scho zabezpechuyut printsipovo novі tehnologії obrobki Informácie.

Sered bagatoh vіyan so chi іnakshe pov'yazanih s іnformatsіynimi tehnologіyami, nasampered s of Internet, ostannіm hour Especially pomіtnoyu became іdeya Orenda zabezpechennya software via the service Web. Zabezpechuyut її Providers Application Services - Application Service Providers (ASP), SSMSC will melt pomіtnimi sub'єktami on the PP market analysis [24]. Provіdnі kompanії vzhe viroblyayut vіdpovіdnі strategії, rinkovі analіtiki vvazhayut Danian promising segment.

However orenda PP podіbno to whether yakoї іnshoї, Got svoї perevagi i nedolіki. Viniknennya іdeї ASP-poslug pov'yazane s rozvitkom іnformatsіynih tehnologіy. Chimalu role here vіdіgralo postіyne zbіlshennya vitrat on іnformatizatsіyu, yak for ostannі p'yat rokіv for deyakimi otsіnkami, dosyaglo Ponad 25%. Naysuttєvіshim vono Yea for Malih fіrm s kіlkіstyu pratsіvnikіv osіb to 50, to the Same stink at the time of Danian stanovlyat mainly masu klієntіv provayderіv application services. Fahіvtsі vvazhayut scho provider SSMSC orієntuyutsya tіlki on the corporate sector, rizikuyut upustiti mozhlivostі on market analysis ASP-poclug turnover yakogo for bіlshіstyu prognozіv, nayblizhchimi rokami dosyagne dekіlkoh mіlyardіv dolarіv.

According au-Perche, in our hour rinok the ASP-poslug for Malih kompanіy - duzhe mіstka nіsha Thus, the US ochіkuєtsya, scho in 2003 p. Quantity spіvrobіtnikіv Malih fіrm scho matimut access to the Internet (tobto potentsіynih koristuvachіv orendovanih dodatkіv) dosyagne 34 million. In another way, at Dumka bіlshostі analіtikіv, the corporate sector in nayblizhchomu maybutnomu not vdavatimetsya to poslug storonnіh provayderіv, the fact scho for whether yakoї velikoї kompanії Perche nіzh send out to the upravlіnnya svoїmi BIZNES-Process storonnіy fіrmі requiring virіshiti power Zahist i garantії nadіynoї robots. W іnshogo side, a corporate koristuvachіv Mauger viniknuti neobhіdnіst іntegratsії orendovanih dodatkіv s іsnuyuchimi Some of the elements іnformatsіynih systems of companies such yak skhovischa danih. Vazhlivo Tse yak s tehnіchnoї so i h marketingovoї tochok Zora, Hoca sama rіshennya tsієї problemi bagato in chomu Je key to ASP-poslug vprovadzhennya in vsіh segments bіznesu in maybutnomu.

Krіm of spіvpratsі provayderіv application services mіzh him i s predstavnikami іnshih Galuzo іnformatsіynoї іndustrії pereshkodzhaє vіdsutnіst in ASP STANDARD BIZNES models prosuvannya svoїh poslug on rinok, oskіlki great Chastina ASP-provayderіv Got bіlsh zagalnu spetsіalіzatsіyu: providers of Internet, telekomunіkatsіynі Operators, sistemnі іntegratori, postachalniki zabezpechennya software.

Spіvpratsya ASP-provayderіv one s one vazhliva, to scho on the Danian time Absent provayderіv, zdatnih zabezpechiti virіshennya vsіh tasks SSMSC stand before navіt malimi fіrmami. For klієnta zruchnіshe mother cope s one provider dwellers postachalnik poslug slapped Yomou Prozorov access to services іnshih provayderіv.

Klasifіkatsіya provayderіv (for versієyu «Fortune» magazine)

• Providers of application services (Application Service Providers) - zdіysnyuyut lіtsenzuvannya, pіdtrimku that Orenda software systems rozroblenih іnshimi kompanіyami.
• Providers of services BIZNES BSP (Business Service Providers) - PZ rozrobniki new pokolіnnya scho proponuyut for Orenda package service, yak usually orієntovanih on yakus Pevnyi Galuzo.
• Providers of services Komp'yuterniy CSP (kompiler Service Providers) - proponuyut Orenda aparatno zabezpechennya to launch dodatkіv klієntіv to yakih zvichayno incoming ASP, BSP i fіrmi scho spetsіalіzuyutsya in sferі elektronnoї torgіvlі.

Shcho stosuєtsya prognozіv vіdnosno tempіv rozvitku Rinku ASP-poslug, the stink Pokey duzhe superechlivі - od dekіlkoh mіlyardіv to dekіlkoh desyatkіv mіlyardіv dolarіv. Takі fіrmi, yak Microsoft, Oracle, Sun, already rozrobili i vprovadzhuyut svoї strategії on market analysis ASP-poslug.