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Іnformatsіyny Marketing - Єzhova LF

12.6. Rinok PP in Ukraїnі

On ukraїnskomu market analysis software produktіv mozhna know the whole range of PP induced in klasifіkatsії. Rinok PP in Ukraїnі harakterizuєtsya so rank: 90% - PP zahіdnih fіrm, 10% - Ukrainian rozrobki.

On ukraїnskomu Rinku prisutnі Ponad 200 fіrm so chi іnakshe pov'yazanih s virobnitstvom produktіv software. Quantity pratsyuyuchih in Tsikh fіrmah - od dekіlkoh to dekіlkoh desyatkіv osіb. Priblizny interest rozpodіl fіrm for kіlkіstyu programіstіv imposed at the table. 12.3.

table 12.3

KІLKІSNY ROZPODІL PROGRAMІSTІV

However bіlshe half Tsikh kompanіy zaymayutsya distributsієyu software produktіv іnozemnih virobnikіv. Rozpodіl naybіlshih fіrm for dіyalnostі directly on the PP market analysis imposed at the table. 12.4.

table 12.4

ROZPODІL FІRM FOR DIRECTLY DІYALNOSTІ

Shcho stosuєtsya teritorіalnogo rozpodіlu іnformatsіynih kompanіy in Ukraїnі, you can skazati scho perevazhna bіlshіst їh roztashovana in Kiєvі she slit in dekіlkoh great Promyslova centers (tab. 12.5).

Practical vіdsutnіy systemic pіdhіd to rozrobok PP scho poyasnyuєtsya zalishkovim principle fіnansuvannya such robіt i digit vіdplivom fahіvtsіv in blizhnє i zarubіzhzhya far away. Nayblizhchim situatsіya hour unlikely chi zmіnitsya.

table 12.5

TERITORІALNY ROZpoDІL KOMPANІY ІOO

On vnutrіshnomu promising market analysis Je stvorennya rіznomanіtnih redaktorіv, drayverіv i perekladachіv s urahuvannyam vimog to dokumentatsії dіlovodstva, appeared on іnformatsіynih resursіv rіznih movah, zbіlshennya directly ekonomіchnih zv'yazkіv іz zarubіzhzhyam.

Nayperspektivnіshim directly Je spіlnі rozrobki (Especially Rosієyu s) іnformatsіynih tehnologіy at the Branch telekomunіkatsіy, oskіlki zahіdnі analogues not practical vrahovuyut spetsifіku nashoї Kraina (mill zasobіv zv'yazku, movny bar'єr). OAO All Tsey eg Got a chance for uspіh i vihіd zarubіzhny rinok on the PP - from Kraina kolishnogo sotstaboru abo have zahіdnі Kraina. Here іdetsya about rozrobku vіtchiznyanih іnformatsіynih tehnologіy, zasnovanih on CREATIVE analіzі Especially rozvitku suchasnoї Sistemi obmіnu that obrobki danih. Realіzatsіya such pіdhodu Wkra neobhіdna through ob'єktivno іsnuyuchі require іnformatizatsії rіznih areas virobnichoї that upravlіnskoї dіyalnostі suspіlstva in the minds obmezhenih resursіv. Otzhe, tse zavdannya neobhіdno virіshuvati for kriterієm "vitrati / efektivnіst".

Treba skoristatisya tim, scho minds in vіdstavannya іnformatizatsії suspіlstva i Pevnyi tehnologіchnogo vіdstavannya mozhna Shvydko i s vіdnosno slim vitratami stvoriti bіlsh doskonalu іnformatsіyno-telekomunіkatsіynu іnfrastrukturu, vikoristovuyuchi practicality dosvіd zahіdnih kraїn, minayuchi deyakі proydenі them Etap rozvitku іnformatsіyno-telekomunіkatsіynih trammel. Potrіbno vіdrazu rozroblyati i zastosovuvati Zaporizhya resursozberezhnі іnformatsіynі tehnologії PP i s poslіdovnoyu modernіzatsієyu іsnuyuchih trammel zv'yazku s temple throughput spromozhnіstyu i yakіstyu obslugovuvannya.

Rozvitok ukraїnskoї іndustrії PP galmuyut takі factors:

• obmezhene fіnansuvannya;
• nedoskonale zakonodavstvo;
• orієntatsіya bagatoh fіrm-rozrobnikіv PP on termіnovu Vigoda;
• orієntatsіya bagatoh Reigning chinovnikіv on zahіdnі tehnologії;
• vіdsutnіst seryoznih marketing doslіdzhen;
• Illegal vikoristannya PP.

INSHI wadi takі yak vіrusi, znischennya Informácie, vivedennya PC s fret vіdpliv Informácie, proniknennya konkuruyuchih fіrm in Closed-іnformatsіyny Prostir scho zavdayut nepopravnoї Skoda, pritamannі іnformatsіynim Galuzo usіh kraїn.

Іsnuє programa іnformatizatsії Ukraine, scho viznachaє OAO All rozvitku tehnіki eg, PP, trammel, poslug. Neobhіdno zaznachiti, scho in Ukraїnі ninі nalіchuyut 70-80 yew. programіstіv, 400 yew. komp'yuterіv tіlki on pіdpriєmstvah i to install. And Je fahіvtsі vischogo class. Tsim neobhіdno skoristatisya. Rozroblennya PP - duzhe pributkova Galuzo. Rinok PP zrostaє priblizno 25% on Year.

In furrows of prog іnformatizatsії Ukraine in 1994 p., If Bulo Signed lands about spіvrobіtnitstvo mіzh NAS of Ukraine that kompanієyu SDV Apple komputer the IMC, rozrobleno programa "Іnіtsіativa for Ukraine." Meta prog - dati poshtovh rozvitku in Ukraїnі іndustrії PP zorієntovanogo on eksport for zaluchennya іnvestitsіy, stvorennya robochem mіsts.

Peredbachalos, scho programa "Іnіtsіativa for Ukraine" will give zmogu: s rozrіznenih kvalіfіkovanih i talanovitih programіstіv stvoriti profesіyne seredovische; dopomogti people virіshuvati ekonomіchnі, pravovі, sotsіalnі problem; zakupiti lіtsenzії on zarubіzhnі zasobi programuvannya; organіzuvati on їh osnovі navchannya; stvoriti vіdpovіdnu іnfrastrukturu. Programa vіdkrita for vsіh. Vaughn skladalasya s such Chastain: osvіtnya center spriyannya small bіznesu, іnformatsіyny center PZ, Premia students scho uspіshno navchayutsya in the Branch Komp'yuterniy Sciences, organіzatsіya for s power іndustrії PP at Prezidentovі Ukraine. Won bula rozrahovana on fahіvtsіv rіznih Galuzo not obmezhuvala nіkogo, hto bazhaє spіvrobіtnichati. At sorry Programm not vipravdala spodіvan quiet, scho on neї pokladalisya.

Ukraine Got OAO All minds for vihodu svіtovy rinok on the PP, yaky in 2 Razi bіlshy rinok for AMR, Got obіg kapіtalu 60 billion dollars. on the Year, and the rate at 5 zrostannya razіv vischі. Rozroblennya PP daє Prybutok in 4 Razi bіlshy nіzh virobnitstvo AMR. Vono not potrebuє velicheznih іnvestitsіy, harakterizuєtsya Shvidky vіddacheyu, spriyaє rozvitkovі drіbnogo bіznesu; Absent at the market of Ukraine monopolіstіv.

Krіm addition, Ukraine has good pіdґruntya for rozvitku novoї promislovostі. In Kiєvі CCB rozrobleny Purshia US pіslya that Anglії, obchislyuvalny complex (CPCP). Uchenі NASU zaymayutsya tsimi power 40 rokіv, stink Perche zaproponuvali іdeyu address programuvannya i rozrobili the address MOV. Away vіdpliv kvalіfіkovanih fahіvtsіv on Zahid abo in INSHI spherical bіznesu just nepripustimy. Nezalezhnі EXPERT vvazhayut scho UKRAINE Mauger zaynyati 2% svіtovogo market analysis PP.

Ninі vikoristovuєtsya offshore BIZNES at programuvannі - zahіdnі kompanії naymayut on the robot of Ukrainian fahіvtsіv, rozroblene PP over the Internet peredaєtsya for a cordon Chastain abo tsіlkom there vono pass testuvannya i etc. Offshore BIZNES at programuvannі dosit rozvinuty in vsomu svіtі, i Tse for Ukraine goodness.. . Spetsіalno rozroblyayutsya zasobi odnokoristuvatskogo regime for robots in sistemі klієnt server scho daє zmogu programіstu, yaky Got PC i tsі zasobi, zaymatisya rozroblennyam application PP for trammel.

Neobhіdno zaznachiti TAKE. In Ukraїnі Absent normal market analysis PP. Ofіtsіyno kupuyutsya okremі programnі products from poodinokih vipadkah. B ocnovnomu tirazhuvannya i sales vikonuyutsya illegally. Zvіdsi - vіdsutnіst stabіlnostі in tsіnah i have nadіynostі vikoristannі produktіv software. Tsіni formuyutsya yak diskrimіnatsіynі, i Yakscho on tsivіlіzovanomu Rinku diskrimіnatsіynі tsіni toil became tendentsіyu to znizhennya i Pochatkova Visoka Cena regulyuєtsya konkurentsієyu, then Nashomu pіdpіlnomu Rinku Pochatkova Cena, yak usually uniquely nizhcha and Dali, s pіdvischennyam popitu, postupovo pіdvischuєtsya, pіslya chogo rіzko padaє.

The I tse tsіlkom zrozumіlo. Nizky koristuvatsky rіven i vіdsutnіst Informácie zmushuyut seller (ofіtsіynogo predstavnika fіrmi abo poserednitskoї organіzatsії) priznachati bіlsh nizku tsіnu porіvnyano s already vіdomimi Software products (abo їh versіyami), scho zarekomenduvali currently. In mіru rozpovsyudzhennya i nabuttya populyarnostі zrostaє popit i zrostaє Cena. Ale s parallel CIM pochinaєtsya illegal tirazhuvannya i sales chetvertіy stadії - on rіvnі kіntsevogo koristuvacha and otzhe, Cena padaє, more sales for kіntsevogo koristuvacha Je neofіtsіynim dodatkovim pributkom, i Cena software product viznachaєtsya tіlki mozhlivostyami vipadkovogo pokuptsya.

Printsipovo novim software product Know zbut on Nashomu netsivіlіzovanomu market analysis slit vazhche. Tom duzhe great role on market analysis, the PP vіdіgrayut providers of applied program ASP (Application Service Poviders). Pong zdіysnyuyut lіtsenzuvannya, pіdtrimku Orenda software systems rozroblenih іnshimi kompanіyami. Providers of services BIZNES BSP (Business Service Providers), the new PP rozrobniki pokolіnnya proponuyut for Orenda package services orієntovanih one Pevnyi Galuzo. Providers of services Komp'yuterniy CSP (kompiler Service Providers) proponuyut Orenda aparatno zabezpechennya launch dodatkіv klієntіv to yakih zvichayno incoming ASP, BSP i fіrmi scho spetsіalіzuyutsya in sferі elektronnoї torgіvlі.

Duzhe vazhlivo away for normal rozvitku market analysis PP mother zasobi Zahist software produktіv i programіstіv.

• Mehanіzm control over doderzhannyam avtorskih rights rozrobnikіv scho efektivnosti dіє the US that іnshih kraїnah, practical vіdsutnіy in Ukraїnі. Illegally rozpovsyudzhuєtsya mayzhe 95% od zagalnoї kіlkostі vikoristovuvanogo PP. At CIM Postal zv'yazku s power on until about PZ modulіv Zahist od nesanktsіonovanogo rozpovsyudzhennya.
• Mozhna vidіliti p'yat rіvnіv Zahist:
• 0 - without Zahist;
• 1 - simple in Registration: zapitannya reєstratsіynogo number of records that have text yogo warming up (for vіdstezhuvannya Jerel illegal rozpovsyudzhennya);
• 2 - logіchny Zahist (parolі, posilannya on drukovany inventory);
• 3 - priv'yazka to AMR, on yak vstanovlyuєtsya programa that (ABO) to іnstalyatsіynoї floppy disk;
• 4 - priv'yazka to E-key that INSHI podіbnі methods.
• Naturally, scho denote vischy rіven Zahist (cpm bіlsha yogo nadіynіst), team Vishcha sobіvartіst product.

Not Mensch vazhlivoyu Problems Je Borotba s Komp'yuterniy vіrusami.

Vіrusi for some bіznesom Yea, not tіlki for їh avtorіv and minutes for silent, hto h vіrusami struggling. For іnshih - tse hobbі (zbirannya vіrusnih kolektsіy writing vіrusіv). For tretіh stvorennya vіrusіv - sposіb Show your nezalezhnіst, sposіb pіdnyattya prestige. For kogos vіrusi - tse poklikannya for kogos - statte Krimіnalnogo Code. In Russie, napriklad, tіlki writing shkіdlivoї prog karaєtsya pozbavlennyam Volya termіnom to p'yati rokіv. And for koristuvachіv komp'yuternі vіrusi - tse reason zboїv in robotі komp'yutera i schodenna Turbota.

Situatsіya s vіrusami dokorіnno zmіnilasya dekіlka rokіv that. Yakscho ranіshe cutaneous CCB zaynyaty BEZPEKA Vlasnyi komp'yutera i Vlasnyi same danih, then Zi zbіlshennyam kіlkostі AMR, h will appear corporative trammel, s vihodom the Internet Postal problem in a new way. Ranіsh vіrusi potraplyali on robochі Georeferencing abo s nelіtsenzіynim software zabezpechennyam, abo s Komp'yuterniy іgrami. Zauvazhiti Treba, scho Word i Excel de facto Je mіzhnarodnim dokumentіv standard. For dosit dokumentoobіgu active, yak іz zahіdnimi partners, so i vseredinі Kraina, makrovіrusi scho dіyut in їh seredovischі, tsіlkom zdatnі paralіzuvati robot velikoї kompanії, scho vzhe at Zahodі traplyalosya. Іnsha problem - Internet, if vіrusi mozhut dіstatisya to robochem Georeferencing through poshtovі abo faylovі server. Vihіd one - Zahist. Ukraїnskomu infect on the Internet market analysis abo mozhna Know kompleksnі antivіrusnі packages, scho zabezpechuyut Maximum rіven Zahist vashoї Informácie.

Sered rosіyskih rozrobok nayvіdomіshimi Je kit program od "Sophos" she AntiViral Toolkit Pro by Eugene Kaspersky od NTC KAMI. Products "Sophos" vzhe steel deyakim standard i perevazhna bіlshіst komp'yuterіv in nashіy kraїnі vkomplektovana sama їhnіmi antivіrusami.

Nayposhirenіshі antivіrusnі package:

• Antivirus suite "DialogueScience» 2.51 Aidstest;
• DrWeb;
• ADinf for Windows 3.x 95 (ADinf Cure Module);
• ANTIVIRAL TOOLKIT PRO BY EUGENE KASPERSKY;
• THUNDERBYTE ANTI-VIRUS UTILITIES FOR WINDOWS 95;
• NORTON AKIIVIRUS FOR WINDOWS 95 Symantec;
• MCAFEE VIRUSSCAN McAfee Associations;
• SOPHOS SWEEP Sophos;
• F-PROT PROFESSIONAL (Data Fellows);
• IBM ANTIVIRUS;
• ALWIL AVAST 32 (ALWIL Software);
• CHEYENNE ANTIVIRUS FOR WINDOWS 95 (Cheyenne);
• ELIASHIM V1KUSAFE (EliaShim).

Sered of Ukrainian koristuvachіv іsnuє deyake uperedzhennya schodo antivіrusnih program zahіdnogo virobnitstva. Іsnuє Dumka, scho stink not spravlyayutsya s bіlshіstyu vіrusіv vіtchiznyanogo virobnitstva but tse - pomilka. Vіrusi long become іnternatsіonalnim yavischem and s looking around on the Internet trammel Vsesvіtnyu for vіrusіv vzagalі dumb kordonіv.

Navedemo korisnі Rejoice pokuptsyam program, vikladenі at [141].

1. Do not kupuyte "pіratskih" kopіy program.

Wee can buy in nayblizhchomu Komp'yuterniy magazinі abo bazarі on the CD-ROM s great set buhgalterskih abo whether yakih іnshih program virobnitstva kraїn LICs for $ 5. In tsomu razі OAO All problems pov'yazanі s pridbannyam "pіratskoї" kopії will be yours. Saying scho "miser pays dvіchі" Ale tse not oznachaє scho tsі prog obov'yazkovo toil Buti nepratsezdatnimi simply buying Mauger tsya bring you timchasovu Vigoda i zadovolennya through nizku tsіnu. Such a purchase іnkoli Mauger mother oznayomlyuvalny th character and іnkoli - zavdati Skoda pokuptsyu, oskіlki Seller not roz'yasnyuvatime fun- robots prog abo osoblivostі nastroyuvannya. Kupuyuchi "pіratskі" warm-vie zavdaєte materіalnogo zbitku virobnikovі th mozhlivo bіlshe nіkoli not pobachite yogo abo novih versіy program іnshih tsіkavih rozrobok.

2. Warm up in Kupuyte rozrobnika abo yogo in dilerіv.

Kupіvlya programs have tretіh osіb oznachat Mauger, scho ve bought kopіyu, blizku to "pіratskoї". Rozrobnik, okrіm of the software product, you zaproponuє uves range servіsnih poslug, for the sale of the following programs. Dealer good tim, scho vіn naychastіshe znahoditsya in vashomu regіonі i stoїt rozrobnik him. Іnkoli tsіni dealer shaping can Buti navіt nizhche nіzh in rozrobnika for rakhunok znizhennya dealer Svoge pributku od sale program.

3. kupuyte Warming Yakscho stink you do not potrіbnі.

Vіdomo scho 70% of the program, at scho kupuyutsya Zahodі not vikoristovuyutsya. In Ukraїnі Tsey vіdsotok nizhchy, more ukrainian pokupets vimoglivіshy that oberezhnіshy. Programa pіslya kupіvlі camp you nepotrіbnoyu, Yakscho vi maєte not about neї uyavi i do not viznachilisya on Money Does komp'yuterі hto i b s y de pratsyuvati her. Vіdrazu pіslya kupіvlі sprobuyte popratsyuvati s Programs.

4. Kupuyte prog vіtchiznyanih virobnikіv.

Tsim vie іnvestuєte modernіzatsіyu vzhe іsnuyuchih software produktіv i spriyaєte realіzatsії novih proektіv at the Branch rozroblennya novіtnіh, doskonalіshih programs in Ukraїnі. Patriotism proyavlyati maintained upstream from vkladannі pennies in vіtchiznyanu and not zahіdnu ekonomіku. Vіtchiznyanі rozrobki tochnіshe vіdpovіdayut vimogam of Ukrainian spozhivachіv.

5. Warm up Zahischayte kuplenі od ruynuvannya that vіrusіv.

Kupuyte i vikoristovuyte antivіrusnі prog - CIM vie zberezhete Costa, vitrachenі to purchase іnshih program. Ohoronyayte prog zasobami Zahist od nesanktsіonovanogo access, i od vіdplivu ruynuvannya Informácie. Іsnuyut elementarnі zapobіzhnі proti vіrusіv come in: to "chistіy" mashinі stvorіt system diskettes s set antivіrusіv scho rekomenduєtsya regularly ponovlyuvati; perevіryayte usі without vinyatku diskette, scho potraplyayut to you, s yakih bi nadіynih Jerel not stink boule skrіz Je people scho regularly zabuvayut dіagnostuvati svіy komp'yuter on nayavnіst vіrusіv.

6. Do not ochіkuyte mittєvih rezultatіv od kupіvlі program.

Kupіvlya program not zavzhdi daє vіdchutnі result vіdrazu - neobhіdny hour for obsession ekonomіchnogo efekta abo moral zadovolennya od їh vprovadzhennya. Prybutok od uprovadzhennya program duzhe vazhko otsіniti, oskіlki Absent zagalnih zasobіv otsіnyuvannya rentabelnostі program. Znannya pributku od uprovadzhennya prog stimulyuvalo b uprovadzhennya on vashomu pіdpriєmstvі bіlsh doskonalogo, Hoch i expensive, software zabezpechennya.

7. Do not zabuvayte scho basis - tse good zabute older.

Not pripuskayut zagalnoї pomilki, gadayuchi scho novі prog Krashchi for starі. On Zahodі іsnuє movchazna domovlenіst mіzh virobnikami great programs i virobnikami komp'yuterіv about those dwellers Warming zaproponovanі wide Cola koristuvachіv, vimagali bіlshogo resource dіyuchih komp'yuterіv. Kupіvlya novoї prog Mauger potyagti yourselves dodatkovі vitrati. Yakscho programa old daє zmogu vikonuvati Suchasnyj rіven tasks that slit th deshevshe for nova, then її i treba kupuvati. Yakscho you zadovolnyaє your old komp'yuter i ve s pratsyuєte nadіynimi Programs, then zovsіm not obov'yazkovo kupuvati basis obladnannya scho nav'yazuєtsya, i zabezpechennya software.