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Іnformatsіyny Marketing - Єzhova LF

Organіzatsіya konsultatsіynoї robots

Konsultatsіynі pіdrozdіli of companies. Vіddіli i groupies pіdpriєmstva scho zaymayutsya problems upravlіnnya virobnichimi, fіnansovimi that іnshimi processes svoєї kompanії, mozhut peretvoritisya on konsultatsіynі service, prodayuchi svіy dosvіd іnshim.

Іndivіduali. Tse-unіversali dosvіdchenі managers often zaluchayut one for one virіshennya okremih power, vikoristovuyuchi osobistі stosunki.

Sumіsniki. Tse fahіvtsі in yakіy nebudu Leader - praktikuyuchі manager, professor, scho pose svoєyu mainly dіyalnіstyu mozhut zaymatisya problems SSMSC zbіgayutsya s їhnіm profesіynim іnteresom.

Konsultuvannya Malih fіrm. Dіlovі problemi Malih fіrm - tehnіchne zabezpechennya that osnovnі dіlovі operatsії. Before funktsіy tehnіchnogo zabezpechennya nalezhit: obrobka dokumentіv, fіnansovy analіz, іnzhenerny analіz robot s array of danih, obrobka slіv i spiskіv. Main dіlovimi operatsіyami Je: tsіnoutvorennya, obslugovuvannya klієntіv, postachannya produktsії, pіdvischennya efektivnostі pratsі toscho. Osoblivostі fіrm Malih not give zmogi vikoristovuvati standartnі package.

Dwellers zniziti vitrati on konsultatsіynі Hotel, consultant proponuє Hotel grupі klієntіv, zaynyatih bіznesom one type. Mauger vikoristovuvatis vertical market: consultants samі vklyuchayutsya in lantsyuzhok "virobnik-spozhivach", which became tієyu Lanka yakoї not vistachaє i Location yakoї stink viznachayut pevnіy at the Branch, marketing Lanka Komp'yuterniy poslug i systems vihodyachi on rinok through spetsіalnі galuzevі channel (fairs , profesіynі asotsіatsії, magazine). For konsultantіv visokoї kvalіfіkatsії in sferі vikoristannya AMR vertical marketing Je privablivim, ale rizikovanim.

Konsultuvannya great of companies. When vivchennі іnformatizatsії great problems of companies vinikayut power, SSMSC od neї not stale: Human polіtika, upravlіnnya, pіdvischennya kvalіfіkatsії; for їh virіshennya fahіvets s іnformatizatsії not potrіbny.

The consultant does not zavzhdi spromozhny pіdvischiti produktivnіst vіddіlu tehnіchnih s systems such reasons:

• koristuvach, postupovo usvіdomlyuyuchi problem postіyno zmіnyuє vimogi;
• spherical zastosuvannya uskladnyuyutsya, hour rozroblennya zbіlshuєtsya systems;
• novі spherical zastosuvannya vstupayut in superechnіst s іsnuyuchimi areas zastosuvannya i masivi danih;
• znizhuєtsya profesіonalіzm analіtikіv i programіstіv;
• vіdsutnі kriterії for viznachennya efektivnostі robots analіtikіv i praktikіv.

Zusillya analіtikіv i praktikіv toil dopomogti kerіvnikam Tsikh vіddіlіv upravlyati maintained upstream, dwellers in Bula spіlna zatsіkavlenіst pіdvischennі produktivnostі tehnіchnoї system.

Tandem klієnta i consultant. Consultant znayuchi those chogo not Knows klієnt, Mauger govorito nepriєmnі rechі, vkazuvati to those on the scho klієnt not zvertav uwagi. Osnovnі rules Vibor consultant: termіn robots on market analysis, reputatsіya i rekomendatsії more farmers - kerіvnikіv Yakimov dopomіg Danian consultant. Asotsіatsіya "UKRCONSULTING" postіyno doslіdzhennya conduct market analysis consulting poslug i skladaє rating fіrm scho pratsyuyut on market analysis. In svіtovіy praktitsі opened pred'yavlyati rekomendatsії poperednіh klієntіv.

Consultant namagaєtsya prodatsya klієntu your Hotel, Aje rinok consulting in Ukraїnі tіlki formuєtsya th active marketing on tsomu etapі Je tsіlkom priynyatnim. Ninі nayposhirenіshimi Yea Hotel konsultantіv s upravlіnnya personnel komertsіynih fіrm.

Vibor procedure with such a consultant Mauger Buti:

• poperednє viznachennya nature of the problem;
• poperednya spіvbesіda s consultants abo zbirannya propozitsіy dekіlkoh konsultantіv;
• Poshuk Informácie Sered kolishnіh klієntіv;
• vibіr naykraschoї Offers.

Persha zustrіch duzhe vazhliva, oskіlki Zrazy Well viznachaє psihologіchnu sumіsnіst konsultantіv i spіvrobіtnikіv fіrmi, їh vzaєmnu dovіru.

Otzhe, osnovnі rules Vibor consultant:

• s consultant zustrіchatisya guilty person, scho priymaє rіshennya. Yakscho neobhіdny consultant for virіshennya vuzkoї problems of one s pіdrozdіlіv then potrіbno pіdklyuchiti kerіvnika tsogo pіdrozdіlu;
• nadannya neobhіdnoї Informácie consultant to conduct retelnogo analіzu faktіv i vsієї rinkovoї situatsії, bring vіdkriti storonnіy lyudinі deyakі secreted vashoї dіyalnostі;
• konfіdentsіynіst poslug konsultantіv - one s foundations tsієї dіyalnostі without consulting yakoї vzagalі vtrativ bi Sens.

Poperednіy analіz problemi dopomozhe priynyati rіshennya about spіvrobіtnitstvo away. For tsogo neobhіdno:

• viznachiti povnovazhennya consultant danomu etapі i bring up їh vіdoma spіvrobіtnikіv fіrmi;
• Nadachi consultant neobhіdnі document and that іnformatsіyu;
• sklasti perelіk osіb, s yakimi consultant neobhіdno zustrіtisya, i viznachiti termіni;
• poіnformuvati adviser about representations spіvrobіtnikіv doslіdzhuvanih to power;
• viznachiti termіni setting poperednogo dіagnozu.

Psihologіya klієnta. For marketing consultants often svoїh poslug vimushenі Dolata rіznomanіtnі psihologіchnі bar'єri. Rozvіyati uperedzhenіst potentsіynogo klієnta, zavoyuvati yogo dovіru not Mensch vazhlivo, nіzh pіdgotuvati perekonlivі Offers i prodemonstruvati mozhlivostі consultant.

Nebazhanіst vtruchannya consultant. Deyakі managers do not hochut zіznatisya scho їm potrіbny consultant stink zanepokoєnі tim, scho prisutnіst consultant fіrmі INSHI (pіdleglі, Colleges, kerіvnitstvo, aktsіoneri abo navіt competitors that klієnti) rozglyadatimut yak viznannya їh nekompetentnostі.

Sumnіvi schodo kompetentnostі i chesnostі consultant. Klієnti often sumnіvayutsya, chi zmozhe Sided Lyudin virіshiti skladnі problems SSMSC not podolalo kerіvnitstvo organіzatsії. Deyakі vvazhayut takozh, scho consultant not shukatime folding rіshennya, yak nadovgo vipravilo b encampment, zamіst tsogo vіn namagatimetsya zastosuvati one s vіdomih Yomou STANDARD paketіv.

Ostrach Why fallow od consultant. Wider Dumka, scho Duzhe easily naynyati consultant, ale Duzhe vazhko od Demba pozbavitisya, more consultants so vikonuyut otrimanі zavdannya, dwellers neminuche z'yavilisya novі and Tse Mauger stvoriti zalezhnіst od consultant.

Ostrach nepomіrno velikoї Pay poslug consultant. Vіn poshireny Sered organіzatsіy scho conceited fіnansovih utrudnen and takozh in drіbnomu pіdpriєmnitstvі. I Vlasniki manager іnkoli not rozumіyut, yak rozrahovuєtsya scrip payment, denote Won vipravdana and takozh s yakimi Vigoda її mozhna porіvnyati.

Shіst mainly printsipіv uspіshnogo marketing consulting poslug

• Not prodavatsya bіlshe nіzh can Nadachi. Marketing consulting poslug porodzhuє spodіvannya, SSMSC not povinnі perevischuvati mozhlivostі fіrmi, dwellers not to bring naymati novih i spіvrobіtnikіv negayno posilati їh klієntu.
• Not udavati bіlshu for dіysnu kompetentnіst. Іsnuє Spokusa zaproponuvati i prodatsya Hotel in yakih consulting FIRMA nedostatno competent abo not zabezpechena tehnіchno, more mozhut postrazhdati Interests klієnta.
• Not paplyuzhiti іnshih konsultantіv. Pid hour ROZMA s klієntami often viplivayut power about pіdhodi, zastosovuvanі your competitors, and about takozh їhnі dosyagnennya. Neetichno i neprofesіyno perekruchuvati іnformatsіyu about them abo dozvolyati sobі znevazhlivі replіki on їh address dwellers vplinuti on klієnta.
• Not zabuvati scho vie zaymaєtesya marketing profesіynih poslug. Consultant s power upravlіnnya povinnі Buti dosvіdchenimi i Progressive in marketing, vivchati dosvіd іnshih Galuzo not zabuvayuchi about profesіynu nature poslug, spriynyatlivіst klієntіv, mіstsevі kulturnі tsіnnostі that rate, obirayuchi zasobi marketing.
• Namagatisya Buti odnakovo efektivnosti in Marketing th at svoїy robotі. Efektivnosti marketing guilty suprovodzhuvatisya vіdpovіdnim rіvnem of Quality poslug. Marketing is not pochinaєtsya i s not zakіnchuєtsya pіdpisannyam contract. Yakіsne obslugovuvannya - Tse TER Zahid marketing for reuse zvernen klієntіv, otrimannya skhvalnih vіdgukіv i rekomendatsіy, neobhіdnih for stvorennya profesіynogo іmіdzhu.
• Viznati require i Bazhannya klієntіv bunt point marketing. Absent Censu prodavatsya potentsіynomu klієntu not potrіbnu Yomou Hotel. Not required perekonuvati yogo in fact, scho vie - bliskuchy profesіonal, vazhlivіshe bring, scho yogo vie rozumієte problem gotovі sluhati yogo can i know i vtіliti in Zhittya spriyatlive for yogo bіznesu rіshennya. Center usіh marketing zusil - klієnt rather than a consultant.

Dwellers Hotel adviser boule efektivnosti, klієnt guilty:

• To actively take fate in robotі. Analіz problems provoditi for aktivnoї uchastі spіvrobіtnikіv fіrmi, chiselnіst yakih Got perevischuvati chiselnіst konsultantіv.
• Navchatisya. Pereymati Znannya i navichki consultant.
• Zadіyati svoїh spіvrobіtnikіv. Rozpochinayuchi zdіysnennya projects requiring zaluchiti yaknaybіlshe spіvrobіtnikіv scho zabezpechit nezvorotnіst project.
• Stvoriti spriyatlivy mode. Yakscho methodology referred spіvrobіtnikam fіrmi, stink zmozhut samostіyno poshiriti dіyu project on INSHI pіdrozdіli kompanії.