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Іnformatsіyny Marketing - Єzhova LF

Rozdіl 16. Doslіdzhennya pratsі market analysis in the Branch іnformatsіynіy

Fahіvets, yaky you potrіbny, the robot does not shukaє.

Parkіnson

16.1. Іnformatizatsіya Economy i problemi Poshuk IT-staff

Economy Іnformatizatsіya not vіdbuvaєtsya odnakovo in rіznih Galuzo have rіznih kraїnah, otzhe be required in IT-spetsіalіstah, values їh rozvitok contribution to the Branch, vimogi to them in Galuzo rіznyatsya i, i in kraїnah. However, you can vidіliti spіlnі vimogi to IT-spetsіalіstіv in rіznih Galuzo Economy.

Budіvnitstvo

BIZNES-practice upravlіnnya naybіlshimi kompanіyami "rozpodіlenih" budіvnitstv, tobto odnochasnogo Institution ob'єktіv for zamovnika in rіznih points Mista, Kraina abo svitu, vimagaє spetsіalіzovanih planuvannya systems that upravlіnnya budіvnitstvom, zasnovanih on Іnternetі scho stvoryuє novі robochі Georeferencing for IT-fahіvtsіv. Especially іnteres to avtomatizatsії systems budіvnitstvі proyavlyaєtsya slit i fact scho in the Branch tsіy promislovostі dosit nizkі pributki, i neobhіdno znahoditi all novі th novі resources to znizhennya sobіvartostі robіt that efektivnostі upravlіnnya budіvnitstvom. Ale Pokey in budіvnitstva sposterіgaєtsya deprivation potentsіyny іnteres to іnformatizatsії.

Hotel

Rіznomanіtnі konsaltingovі fіrmi, the agency s transoms kadrіv, marketingovі kompanії potrebuyut novih tehnologіy, zdatnih Nadachi vіdpovіdnі zasobi analіzu i prognozuvannya in tsomu dinamіchnomu bіznesі.

Torgіvlya

In torgіvlі infections potrіbnі kompleksnі system zdatnі avtomatizuvati OAO All aspects of works: i robot klієntami h, i vnutrіshnі BIZNES-kompanії processes. Especially Visokiy popit on fahіvtsіv scho rozumіyutsya on IT i, i on trade and upravlіnskomu oblіku.

Transport, Energetics

In Tsikh Galuzo great uwagi pridіlyaєtsya monіtoringu Ruhu vantazhіv, optimіzatsії transported, organіzatsії rozkladіv Ruhu i t. N. There potrіbnі fahіvtsі vsіh napryamіv, ale naybіlshim popitom koristuyutsya kvalіfіkovanі provіdnі programіsti, oskіlki virіshuyutsya dosit skladnі zadachі. In energetitsі, yak i in transportnіy sferі, potrіbnі fahіvtsі, scho good rozumіyutsya predmetnіy at the Branch.

Virobnitstvo

Truncated bіlsh popular CSM (pіdtrimka lantsyuzhkіv klієnt / postachalnik) lead to masovogo transition to Enterprise Resources Planning ERP-system abo planuvannya resursіv pіdpriєmstva. Duzhe tsіnuyutsya fahіvtsі s ERP, trammel i klієnt-servernoї arhіtekturi.

Telekomunіkatsіya

Potrіbnі fahіvtsі, znayomі s whether yakimi aspects telekomunіkatsіy. Tse infections іndustrіya scho nayshvidshe zrostaє. Especially popit on spravzhnіh profesіonalіv, zdatnih uprovadzhuvati peredovі tehnologії.

Osvita

In tsіy sferі Salaries nevelikі, Je ale neobhіdnimi Sistemi avtomatizatsії admіnіstrativnogo upravlіnnya schools that unіversitetami, SSMSC in funktsіonalnomu planі mayzhe not vіdrіznyayutsya od systems avtomatizatsії іnshih Galuzo bіznesu.

banks

Traditsіyno tsіy in the Branch boule rozvinenі Sistemi avtomatizatsії i vzhe Sklave Pevnyi rіven payment, but ob'єdnannya bankіv, rozvitok svіtovoї bankіvskoї system іntegratsіya s Promyslova structures Borotba for yakіst obslugovuvannya klієntіv potrebuyut vprovadzhennya novih tehnologіy, meynfreymіv s transition to NT-Dedicated Servers i peredusіm vikoristannya Іnternet-tehnologіy scho novih vimagaє zaluchennya fahіvtsіv abo perenavchannya kadrіv.

Medicine

Rozvitok systems upravlіnnya naybіlshimi medichnimi pіdrozdіlami that іntegratsіya kompleksіv obslugovuvannya patsієntіv s farmakologіchnimi that іnshimi avtomatizatsії systems in meditsinі tіsno pov'yazanі s rozvitkom novih іnformatsіynih tehnologіy. Krіm upgrade, іntegratsії bezlіchі rіznorіdnih systems i reorganіzatsії profesіynoї medichnoї robot vinikaє require at vikoristannі systems of acceptance for rіshen lіkarіv i konsultantіv. Tsі Sistemi neobhіdno іntegruvati s dіyuchimi automaticity arhіvіv keeping system.

Derzhavnі structuring

Oskіlki derzhavnі structuring fіnansuyutsya viklyuchno s budgetary koshtіv, SSMSC hour od zmenshuyutsya hour, yak i Costa, scho vidіlyayut for іnformatizatsії. Reigning Vlasnyi sluzhbovtsyam іnformatizatsіya not dodaє direct pributku and navpaki, pіdsvіdomo spriymaєtsya yak shook skorochennya shtatіv. Otzhe, IT-spetsіalіsti їm potrіbnі yak Sotho dopomіzhny staff, yaky not zamіnyuvav bi їh themselves. Neobhіdnіst regularly zvіtіv about robot viklikala temple needful in web-Maistre, zdatnih stvoryuvati krasivі site without zayvih tehnologіchnih skladnostey.

Іnformatsіyna Galuzo

Tsіlkom zrozumіlo scho require tsієї the Branch at spetsіalіstah visokoї kvalіfіkatsії practical nevicherpnі. W rozroblennyam novih іnformatsіynih tehnologіy, i novih aparatno software zasobіv tsі require zrostayut. Usі, hto Hoca not vtratiti kvalіfіkatsіyu that robochem Location, zmushenі navchatisya pratsyuvati s Tsikh vikoristannyam novih zasobіv. Infect naybіlshe potrіbnі Internet-spetsіalіsti, sistemnі spetsіalіsti.

In the market analysis pratsі prisutnі takі sub'єkti:

• IT-spetsіalіsti scho shukayut robot;
• fіrmi vsіh zgadanih Galuzo scho shukayut fahіvtsіv;
• poseredniki agency s pratsevlashtuvannya, klієntami yakih Je spetsіalіsti;
• Agency h transoms staff (kadrovі abo rekrutingovі) klієntami yakih Je fіrmi.

Dobіr staff - one naygostrіshih s problems on the IT-market analysis, znayoma vsіm kompanіyam, pov'yazana s management at kompanіyah zagalom.

Ninі on market analysis іsnuє defіtsit kvalіfіkovanogo staff whether yakogo rіvnya: prodavtsіv-konsultantіv, menedzherіv, direktorіv magazinіv, tehnіchnih fahіvtsіv, kerіvnikіv.

Protyagom ostannіh rokіv bіlshіst kompanіy postіyno is staying in stanі Poshuk i vіdboru staff vikoristovuyuchi at tsomu OAO All mozhlivі ways: kadrovі agency znayomih, announced about vakansії in ZMІ on websites. Uskladnyuєtsya right tim, scho in Ukraїnі Absent rozvinenogo pratsі market analysis in the Branch i tsіy nіhto such fahіvtsіv spetsіalno not gotuє. Tom naychastіshe brought vibirati s dvoh varіantіv - navchati by abo "perekupovuvati" in іnshih fіrm.

Navchati fahіvtsіv samostіyno - trivaly processes neperedbachuvanim s result. Napriklad, zaproshuyut on robot kolishnogo іnzhenera abo programіsta, yaky Hoca komp'yuterіv become a seller, i protyagom deyakogo hour z'yasovuєtsya, camp vіn him chi ni.

Mozhlivo, varіant "perekupіvlі" Je bіlsh priynyatnim but zgіdno Zi Statistics such Shlyakhov attributable not bіlshe 30% spіvrobіtnikіv. On Zahodі often fahіvets, prorobivshi in kompanії three p'yat rokіv, zvіlnyaєtsya i go into іnshu s whether yakih reasons: "virіs" and prosuvannya Absent without spratsyuvavsya s chief abo collectives, not vlashtovuє payment toscho. The I tse not zasudzhuєtsya. We also yak usually vvazhaєtsya neetichnim, dwellers pratsіvnik odnієї fіrmi Suka vakansіyu in іnshogo robotodavtsya abo navpaki - robotodavets proponuvav pratsevlashtuvannya spіvrobіtniku іnshoї kompanії. Poseredniki in osobі recruitment agency Pokey not vmіyut Robit Tse korektno before Well stink not toil in svoєmu rozporyadzhennі dostatnoї information The pratsyuyuchih fahіvtsіv. Do not toil rezultatі pratsіvniki uyavlennya about his real vartіst pratsі on market analysis and zvіlnennya s іnіtsіativi kerіvnitstva hour staє tragedієyu for them.

Bіlshіst kompanіy, sorry to not toil chіtko sformulovanogo plan h i transoms staff personnel management. The problem Poshuk vinikaє zavzhdi nespodіvano: pіshov fahіvets - termіnovo shukaєtsya zamіna tomorrow vіdkrivaєtsya Novi eg - sogodnі termіnovo shukaєtsya fahіvets. A zvіdsi viplivaє th vikoristannya vsіh Available metodіv Poshuk. However naychastіshe protrude to quiet metodіv, SSMSC on Dumka kompanіy, shvidshe lead to a result - announced in ZMІ, dobіr through agencies pratsevlashtuvannya s, s transoms agency staff Poshuk Sered znayomih.

Perevagami transoms personnel through spetsіalіzovanі ZMІ, SSMSC visvіtlyuyut power pratsevlashtuvannya, Je operativnіst, cheap i great vibіr kandidatіv (for statistics Zi 100 spіvbesіd, priznachenih for dzvіnkom, іnteres viklikayut not bіlsh yak pretendentіv 8-10). Je Ale th mіnus - neobhіdnіst vidіlyati spіvrobіtnika to conduct Pervin vіdboru, anketuvannya, spіvbesіdi toscho. Bіlshіst kompanіy great toil in svoєmu shtatі Director / Manager s staff, but often Tsey spіvrobіtnik otsіniti Mauger deprivation psihologіchnі perevagi i wadi candidate and profesіynі yogo pid hour of Quality viznachayutsya prohodzhennya viprobuvalnogo termіnu. Nedolіk danogo method polyagaє in fact scho absolute bіlshіst pratsyuyuchih gotovі rozglyanuti kraschoї Offers schodo robot s ale nіhto them zvertaєtsya to ZMІ scho zaymayutsya i pratsevlashtuvannya power.

Poshuk staff for Relief Agency pratsevlashtuvannya s Got Ti samі perevagi th nedolіki, scho i ZMІ through (though for Hotel bezkoshtovna robotodavtsya). In agentstvі often buvaє smoothly poyasniti, napriklad scho systemic admіnіstrator i programіst - rіznі fahіvtsі. The problem in the fact scho Prybutok agency viznachaєtsya kіlkіstyu pretendentіv scho obslugovuyutsya, nezvazhayuchi on spetsifіku tієї abo іnshoї problem. HEAD yogo zavdannya - zbіlshennya bazi klієntіv scho shukayut robot, not bazi pratsyuyuchih dosvіdchenih fahіvtsіv. Tsієї wadi pozbavlenі rekrutingovі agency klієntami Je yakih not fіzichnі and yuridichnі individuals.

Similarly vіdpovіsti in yakih fahіvtsyah Je defіtsit, foldable, oskіlki at vikonannі of chi іnshogo of order vіdchuvaєtsya defіtsit in fahіvtsyah, obіznanih іz tsіlim spoluchennyam specific іnformatsіynih produktіv, napriklad, s admіnіstratorom NT4 i odnochasno database Oracle 7.0, scho rozumієtsya to food buhgalterskogo that admіnіstrativnogo oblіku іnozemnoї strahovoї kompanії; fahіvtsyah scho toil dosvіd real robots on the market analysis when i tsomu zdatnі priymati samostіynі rіshennya i carry for them vіdpovіdalnіst; profesіonalah in sferі Internet.

Mozhna skoristatisya zmіshanim way oskіlki zhoden s guidance not garantuє Shvidky that adequate results. Sered znayomih, yak usually zhodna s candidacies vіdpovіdaє vsіm vimogam, abo stink vzhe vlashtovanі; announced in presі often give nadlishok pretendentіv i vitrachaєtsya bagato hour to spіvbesіdi; zvernennya to the recruitment agency - bіlsh vitratny Zahid s nizkoyu ymovіrnіstyu positive result oskіlki vіdbіr kandidatіv is played with a special, scho not toil chіtkogo uyavlennya about IT-rinok. Dosvіd pokazuє scho maintained upstream vіddachu daє rozmіschennya information The vakansії the Internet. Tse simply not up to Veda dodatkovih vitrat, zabezpechuє temple shvidkіst reaguvannya i mozhlivіst personal poperednogo spіlkuvannya s candidates.

Deyakі kerіvniki fіrm shukayut IT-fahіvtsіv in yakih vbachayut unіversalnih pomіchnikіv. For vimogami to them spetsіalіzovane recruitment agency zmozhe viznachiti, SSMSC fahіvtsі dіysno potrіbnі kompanії, get here candidacy. Hoca naychastіshe vіtchiznyanі kadrovі agency namagayutsya "get here for Bazhanov" i Nadto little obіznanі s IT-Rink is the yogo problems.

Naychastіshe IT-kompanії vvazhayut maintained upstream of shukati pratsіvnikіv samostіyno i rіdko zvertayutsya to poslug Employment / recruitment agencies. Shvidshe for all, tse pov'yazane s temple vimogami to personnel s side Komp'yuterniy fіrm i vіdnosno slim rozmіrami of market analysis pratsі IT-fahіvtsіv.

Je ale slit one problem, yak toil IT-kompanії. Їm potrіbnі not tіlki IT-spetsіalіsti, ale th marketers obіznanі Zi spetsifіkoyu marketing іnformatsіynih produktіv i poslug. Moreover, for scho Kraina nashoї Vlasnyi Marketing Je dіyalnostі by a new sphere, by a new galuzzyu knowledge by a new distsiplіnoyu in The Teaching plans pіdgotovki fahіvtsіv from The Teaching mortgages, marketing іnformatsіynіy Leader - tse zovsіm Novi eg little doslіdzheny not sistematizovany. Tom rozglyadayuchi problemi Rinku pratsі іnformatsіynіy in the Branch, neobhіdno rozglyanuti i yogo segment of IT-marketologіv.