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Іnformatsіyny Marketing - Єzhova LF

Vibіr strategії konkurentsії fallow od pozitsії fіrmi on market analysis

Bazovі strategії konkurentsії potrebuyut adaptatsії to specific robots minds of companies to a competitive status pіdpriєmstva to yogo pozitsії on market analysis. Іsnuyut three standartnі situatsії: outsider, market analysis, a strong competitive pozitsіya, Lider market analysis.

Outsider market analysis. Meta strategії - viyaviti dzherela krizovoї situatsії i Metodi zaproponuvati lіkvіdatsії їh in naykorotshy hour ustanoviti scho lezhit in osnovі krizovoe pogіrshannya situatsії? Chi Mauger Buti BIZNES zberezheny? scho neobhіdno zmіniti? Neobhіdno viznachiti eg Povernennya bіznesu to become normal: radical reorganіzatsіya pіdpriєmstva that yogo perepozitsіyuvannya on market analysis, pereglyad vikoristovuvanih base strategіy konkurentsії, zdіysnennya termіnovogo analіzu situatsії on market analysis schodo bіlshostі konkurentіv, doslіdzhennya vlasnoї konkurentnoї pozitsії pіdpriєmstva, yogo mozhlivostey. Uspіshna reorganіzatsіya bazuєtsya:

• on perehodі to novih metodіv konkurentsії i perepozitsіyuvannі bіznesu to market analysis;
• revіzії vnutrіshnogo seredovischa pіdpriєmstva for vіdshukannya rezervіv pіdtrimki vikoristovuvanoї strategії konkurentsії;
• zlittі s іnshoyu fіrmoyu;
• skorochennі assortment tovarіv to such scho naybіlsh vіdpovіdayut profіlyu pіdpriєmstva.

Pіdpriєmstvo, scho Got a strong competitive pozitsіyu. Velikі fіrmi scho toil strong competitive pozitsіyu, yak usually pragnut polіpshiti її. Stati lіderom іz sobіvartostі for those of companies that can be razі, if one s lіderіv on market analysis vіdmovivsya od vikoristannya danoї strategії, ekonomіya on masshtabі great, i control over the great market analysis chastkoyu daє tsіnovі perevagi. Mozhna vikoristovuvati takі strategії:

• Poshuk nezaynyatoї nіshі "svoїh 's spozhivachіv vikoristannyam osoblivoї polіtiki, yak not vikoristovuyut competitors kontsentratsіya zusil on what does not denote zaymayutsya lіderi the Branch. Tom result analіzu bude viznachennya rinkovoї nіshі, yak Got dostatnіy rozmіr i mozhlivostі for otrimannya pributku, Pevnyi potentsіal zrostannya, yak priynyatna for pіdpriєmstva for yogo mozhlivostyami i dosvіdom.
• Pristosuvannya to konkretnoї groupies spozhivachіv, if zusillya natsіlyuyutsya tіlki on Poshuk dekіlkoh retelno vіdіbranih segmentіv market analysis on vіdmіnu od sprob fight for OAO All groupies spozhivachіv, s virobnitstvom wide assortment produktsії scho vіdpovіdaє rіznim require i vikonuє rіznі funktsії.
• Stvorennya maintained upstream product. Neobhіdno Know TAKE poєdnannya strategіy diferentsіatsії i segmentuvannya, yak b gave zmogu stvoriti goods visokoї of Quality for a particular group pokuptsіv. When tsomu zusillya marketing povinnі kontsentruvatisya on spozhivachah scho tsіnuyut yakіst i zovnіshnіy viglyad.
• Chasing lіderom. Oskіlki FIRMA not pretenduє on privablyuvannya pokuptsіv lіdiruyuchih of companies i zahoplennya bіlshoї chastki market analysis, the basic uwagi in analіzі pridіlyaєtsya vikoristannyu vnutrіshnіh resursіv that upravlіnskogo dosvіdu s metoyu іmіtatsії lіderіv Act reasonably, not yak viklikatime agresivnoї reaktsії in vіdpovіd konkurentіv s side.
• Zahoplennya smallest in fіrm - Aggressive polіtika zrostannya for rakhunok svoїh drіbnih konkurentіv. Vimagaє viyavlennya shlyahіv direct poglinannya (pridbannya) is small for fіrm organіzatsії virobnitstva s konkurentospromozhnim scale abo zbіlshennya obsyagіv sale for rakhunok weakening of konkurentіv. The I the one i Inshyj pіdhodi potrebuyut koshtіv i pіdgotovki spetsіalnih priyomіv protidії reaktsії konkurentіv in vіdpovіd.
• Stvorennya vіdmіtnogo іmіdzhu - spryamovane on rozvitok perevag strategії diferentsіatsії produktsії Shlyakhov stvorennya spozhivachіv in kind, privablivogo image pіdpriєmstva scho zapam'yatovuєtsya. The subject analіzu povinnі Why mozhlivostі pіdpriєmstva in sferі znizhennya tsіn for rakhunok skorochennya vitrat, stvorennya prestizhnoї of Quality in poєdnannі s nevisokoyu tsіnoyu, maintained upstream obslugovuvannya, proektuvannya unіkalnih Find our product, polіpshennya robots kanalіv zbutu, lіderstva in nezvichaynіy reklamі.
• In the Branch іnformatsіynіy nevelikі fіrmi zdatnі ROBIT svіy BIZNES, konkuruyuchi s great pіdpriєmstvami. Efektivnosti is competitive pozitsіya Mauger zasnovuvatisya on konkurentsії tіlki on retelno vіdіbranih segments of market analysis, de viklyuchaєtsya mozhlivіst attacks s side domіnuyuchih fіrm.
• Pіdpriєmstva scho kontrolyuyut slim chastku market analysis, mozhut skoristatisya strategієyu zrostannya, rozpovsyudzhenoyu odnochasno on rіznі segment mozhut zrobiti svіy bunt segment market analysis pributkovim, Yakscho lіderi the Branch not zmozі vtrimuvati domіnuyuchu pozitsіyu on market analysis, Yakscho pіdpriєmstvo Got mozhlivіst postupovo zaymati nevelikі segment market analysis lіdera.

Lider market analysis. For lіdera, scho Got Away strategіyu i good reputatsіyu, head zberezhennya bude i polіpshennya competitive Yogo encampment. For tsogo neobhіdno vibrato one s troh strategіy:

1. Prodovzhennya nastupalnoї polіtiki: otsіnka nayavnih resursіv for prodovzhennya іnnovatsіy in znizhennі sobіvartostі, diferentsіatsії produktsії, obslugovuvannі spozhivachіv, udoskonalennі Sistemi zbutu tovarіv; otsіnka priynyatnostі standartіv povedіnki, vstanovlenih lіderom for іnshih of companies the Branch; otsіnka mozhlivostі pereorієntatsії strategії s metoyu zberegti nastupalnu polіtiku lіdera; Poshuk novih i metodіv priyomіv konkurentsії for posilennya stepped on konkurentіv.

2. Zberezhennya precisely pozitsіy: vstanoviti Yakimov rank pіdpriєmstvo-Lider unikatime situatsіy scho pіdrivayut dovіru to Demba abo zmenshuyut dosyagnuty rіven rentabelnostі that obsyag pributku. Basics zberezhennya precisely pozitsіy lіdera Je stvorennya minds for uskladnennya protidії of companies-konkurentіv the Branch:

• Installed seryoznih vhіdnih bar'єrіv in Galuzo for novih of companies;
• zberezhennya real privablivih i s terms of Quality tsіn Zora;
• polіpshennya obslugovuvannya spozhivachіv;
• іnvestuvannya koshtіv for zberezhennya konkurentospromozhnostі produktsії;
• zberezhennya chastki Rinku pіdpriєmstva i zapobіgannya whether Money Does skorochennyu її;
• spryamuvannya vіlnih penny resursіv in pributkovі virobnitstva.

3. Protidіya competitors: ustanoviti dwellers, naskіlki rіzko i Shvydko pіdpriєmstvo-Lider very hard edge konkurentіv encroachment on yogo BIZNES, vazhlivo otsіniti mozhlivostі pіdpriєmstva-lіdera:

• rozgortati shirokomasshtabnі Campaing for namagannya konkurentіv zbіlshiti svoї chastki market analysis;
• proponuvati vigіdnі minds for postachalnikіv i spozhivachіv;
• nagaduvati agresivny fіrmam, hto Je lіderom, vklyuchayuchi in razі require vise їh distrib'yutorіv, diskreditatsіyu tovarіv konkurentіv, sprobi peremaniti kvalіfіkovany toscho staff.