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Іnformatsіyny Marketing - Єzhova LF

18.2. Osoblivostі tsіnoutvorennya іnformatsіynіy in the Branch

The problem platnostі іnformatsіynogo obslugovuvannya

Nasampered neobhіdno zaznachiti, scho problem platnostі іnformatsіynogo obslugovuvannya far from unambiguous. Yakscho in kapіtalіstichnomu suspіlstvі zvikli Hotel prodavatsya note hto Hoca th Mauger platiti for them, platiti for gromadskі ob'єkti (Bridges, Roads Ahead, muzeї, parks, Book Cabinets), we have - navpaki. HEAD arguments against platnostі in fact scho posilyuєtsya sotsіalna nerіvnіst spozhivachіv: z'yavlyayutsya "іnformatsіyno bіdnі" that "іnformatsіyno bagatі". Hoca here mozhlive th kompromіsne rіshennya. Ale platnіst daє zmogu vdoskonalyuvati іnformatsіynі Hotel, pіdvischuє rozumіnnya realnoї tsіnnostі Informácie, vdoskonalyuє vikoristannya Informácie, viyavlyaє korisnіst tієї chi іnshoї іnformatsіynoї service through її rinkovu otsіnku.

Tom tehnologіchno novі іnformatsіynі foods that shvidshe rozvivayutsya Hotel's Private sektorі, pіdvischuєtsya chastka Private іnformatsіynih services in zagalnomu obsyazі virobnitstva іnformatsіynih poslug.

Klasifіkatsіya tsіn that їh rozrahunok

Tsіni mozhut rozrahovuvatisya on osnovі vitrat on virobnitstvo іnformatsіynogo product fallow od spіvvіdnoshennya popitu that Offers, mozhut ustanovlyuvatisya th konkurentnі tsіni scho stale od tsіn on analogіchnі іnformatsіynі produkti іnshih virobnikіv. For deyakih kategorіy koristuvachіv mozhut praktikuvatisya znizhki, pіlgovі tsіni abo, navpaki, zhorstkіshі Payment terms.

In razі, if chastka stabіlna market analysis, tsіni on іnformatsіynі produkti vstanovlyuyutsya for vitratnim principle s urahuvannyam spіvvіdnoshennya popitu that Offers (vigraє virobnik). Yakscho Borotba is competitive for the market analysis chastku tіlki rozgortaєtsya, dotsіlno vikoristovuvati nizhchі tsіni, tobto competitive tsіnoutvorennya (vigraє spozhivach).

Yak vіdomo, Cena y kіntsevomu pіdsumku guilty kontrolyuvati suspіlno neobhіdnі vitrati on virobnitstvo produktsії; zatsіkavlyuvati in vikoristannі ratsіonalnoї tehnologії that organіzatsії іnformatsіynogo virobnitstva, zavdyaki tsomu zmenshuyuchi vitrati zamovnika to pay for rakhunok poslug zbіlshennya produktivnostі robots іnformatsіynoї structure.

For іnformatsіynih produktіv priynyatna klasifіkatsіya tsіn scho deposits od Especially ukladennya contract kupіvlі-Sale:

• the basal - Je vihіdnoyu for viznachennya tsіni on product zaproponovany on market analysis, vstanovlyuє yogo yakіst s urahuvannyam kon'yunkturi market analysis;
• kupіvlі-Sale (ABO postpaid), scho minds viznachaєtsya delivery obumovlenimi contract;
• svіtova - vrahovuє kind of product, type of currency;
• nomіnalna - publіkuєtsya price lists, dovіdnikah i bіrzhovih kotiruvannyah;
• Gurtovaya (wholesale) - at great partіyami razі delivery;
• rozdrіbna - goods realіzuєtsya drіbnimi partіyami (1-3 pcs.) through rozdrіbnu trammel specific spozhivachu;
• rinkova - Rate realіzatsії product on a specific market analysis toscho.

Such rіznomanіtnіst tsіn vimagaє vrahuvannya bagatoh faktorіv (rozmіr segment market analysis, shvidkіst vihodu on rinok new product toscho).

Pristosuvannya tsіn to іsnuyuchoї rinkovoї situatsії vіdbuvaєtsya for rakhunok rіznomanіtnih for Change in price lists, natsіnok, allowances, znizhok, kompensatsіy, stimulyuvannya kupіvel.

Until recently hour іnformatsіynі structuring OAO All zusillya spryamovuvali on vikonannya plan obsyagіv virobnitstva. Now requires peredusіm pіkluvatisya about maybutnіy Prybutok vrahovuvati i yogo in tsіnі new product.