home Marketing Іnformatsіyny Marketing - Єzhova LF

Іnformatsіyny Marketing - Єzhova LF

19.4. Osoblivostі tsіnoutvorennya on market analysis consulting poslug

In quiet kraїnah de rozvinuty BIZNES i, vіdpovіdno, rozvinuty rinok consulting poslug, rіven Pay Got steel character i navіt Mauger rekomenduvatisya profesіynoyu asotsіatsієyu in viglyadі verhnoї i nizhnoї between. Rіven kolivaєtsya fallow od rіvnya fіrmi-klієnta (for drіbnih of companies vіn nizhchy) od іmіdzhu konsaltingovoї fіrmi, od of naskіlki rozvinuty Danian type poslug t i. E.

Rozglyanemo osnovnі parametric tsіnoutvorennya. Oskіlki Consulting - Hotel purely іndivіdualna, the main form of payment nayuzhivanіsha - vіdpratsovany per hour: the hour of, Tyzhden, mіsyats. Yakscho pratsyuє grupa konsultantіv, the payment poslug Senior Consultant i molodshih ekspertіv іstotno rіznitsya. For tsієї FORMS vinagorodi peredbachaєtsya scho klієnt tsіlkom dovіryaє profesіynіy chesnostі consultant. Іnshimi words vіn Got Booty vpevneny scho protyagom Sponsored hour consultant dіysno plіdno pratsyuє the benefit fіrmi obsession for a specific result.

For pogodinnoї forms of payment pid hour ukladannya contract slіd thrifty about trivalіst vikonannya zavdannya. Such a form of payment for zastosovuєtsya quiet tipіv zavdan in yakih result bіlshe deposits od klієnta, nіzh od consultant (napriklad have razі konsultuvannya s problems upravlіnnya i pіdvischennya kvalіfіkatsії kadrіv). Inshyj varіant - hard scrip payment for the completion of the project. Zastosovuєtsya th zmіshana form.

Naykraschy for klієnta i folding consultant varіant - payment fallow od result. Hotel oplachuyutsya tіlki todі, if otrimano konkretnі naslіdki, i rozmіr vinagorodi deposits od їh efektivnostі (ekonomії, pributku).

Vartіst pіdgotovki іnvestitsіynogo project dosyagaє desyatkіv i hundred tisyach dolarіv. Rozbіzhnіst mіzh tsіnami vіtchiznyanih i zarubіzhnih fіrm - an order of magnitude.

Consultant - chuzhy in kompanії. The natural reaktsіya a stranger - nepevnіst, zanepokoєnnya. Pratsyuyuchi s counselors іndivіdualami, bagato fіrm zastosovuyut Taqiy pіdhіd: Consultant naymaєtsya on Posada abo spetsіalno for Demba stvoryuєtsya pіdrozdіl. In danomu razі nezalezhnіst such vnutrіshnogo consultant umovna, naspravdі w tsya robot shape yavlyaє him not scho Lots Other, yak Pogodin pay for zdіysnennya perenastroyuvannya vnutrіshnogo project management organіzatsії.

I Vitrati fee

Konsultatsіynoyu organіzatsієyu treba keruvati yak i efektivnosti pributkovoyu right. For tsogo potrіbnі zdorovі dіlovі vіdnosini s klієntami: obidvі side of the toil Buti vpevnenі scho vitrati i Cena poslug and takozh INSHI fіnansovі minds spravedlivі contract.

Dіyalnіst, spryamovana on otrimannya income

Dwellers otsіniti vitrati i tsіnu poslug s konsultuvannya, vazhlivo exactly viznachiti for scho klієnt Got platiti and for scho - ni. Yakscho Prybutok Bringer tіlki platnі Hotel, todі INSHI Hotel i dії organіzatsії toil fіnansuvatisya s tsogo income.

Platnі Hotel

Takі Hotel nadayutsya Pevnyi klієntu. The results will be nadanі deprivation fact hto Splat vartіst poslug. Klієnti not hochut platiti for robot scho not vikonana bezposeredno for them.

Obvious, that the audit tehnіchne kerіvnitstvo vikonannya zavdannya shaping can takozh oplachuvatisya in rіznomu. The I then deyakі consultants accurately іnformuyut svoїh klієntіv about those in Money Does obsyazі zdіysnyuvatimut perspicuity that analogіchnu robot, i priznachayut for neї vіdpovіdnu vinagorodu. INSHI styaguyut s klієntіv bezposeredno fee for OAO All Hotel zgіdno s minds contract for vinyatkom quiet, scho nemozhlivo oplachuvati straight.

Bezkoshtovnі Hotel klієntu

Uzagalі in nezalezhnіy konsultativnіy praktitsі Absent bezkoshtovnih poslug klієntu; Mauger Consultant "bezkoshtovno" pratsyuvati, tіlki Yakscho virіshiv vikonati qiu robot in svіy vіlny hour i Ready to skorochennya Svoge income abo Yakscho yogo Hotel subsiduyutsya powers chi іnshim Agency. Hotel scho one klієntu nadaєtsya bezkoshtovno, zvichayno oplachuєtsya іnshimi klієntami.

Dіagnostichnі doslіdzhennya, neobhіdnі for pіdgotovki Offers іz zavdannyam, vikonuyutsya bezkoshtovno deyakimi consultants i rakhunok for them vistavlyaєtsya tіlki todі, if propozitsіyu priynyato and zavdannya vikonane.

Konsultatsіynі fіrmi prodayutsya hour that ekspertnі visnovki svoїh spetsіalіstіv, vklyuchayuchi "know-how" i tehnіchnu Relief fіrmi svoїm spіvrobіtnikam. Takі Hotel duzhe trudomіstkі i potrebuyut vіdnosno smallest in kapіtalovkladen. HEAD asset fіrmi - її spetsіalіsti. Vartіst spetsіalіstіv duzhe temple, what the main problems konsultatsіynih fіrm Je optimally rozpodіl i vikoristannya robochem hour staff i kapіtalovkladennya, priznachenі for rozvitku away. Mozhlivostі ekonomії for rakhunok zbіlshennya scale virobnitstva i pіdvischennya produktivnostі obmezhenі, to zrostannya income i pributkіv practical nemozhlive without set novih people.

W іnshogo side, zmіniti produktsіyu, tobto enter novі Vidi poslug, nabagato prostіshe in the Branch konsultuvannya, anіzh in kapіtalomіstkomu bіznesі. Bagato consulting fіrm zumіli vikoristati qiu perevagu, adaptuyuchi portfolio svoїh poslug to novih potreb klієntіv.

Konsultatsіyna FIRMA Mauger іsnuvati i zrostati, if zaluchaє i zberіgaє klієntіv, viklikaє іnteres klієntіv Shlyakhov postachannya їm korisnih tehnіchnih poslug, scho robit marketing poslug s konsultuvannya viklyuchno profesіynim i daє zmogu consulting organіzatsіyam not tіlki pіdsiliti svіy іmіdzh in the sight klієnta and second rozshiriti i zbіlshiti Vlasnyi tehnіchnu kompetentnіst.

Uprovadzhennya complex systems - one s naybіlshih іnvestitsіy, SSMSC pіdpriєmstvo if nebudu robilo in іnformatsіynі tehnologії. Provіdnі konsaltingovі fіrmi, yak usually vimagayut for svoї Hotel payment scho ten razіv bіlshe vartostі zabezpechennya software. Otzhe, kupuyuchi a $ 10 million software zabezpechennya od SAP abo іnshogo postachalnika can chekati scho yogo zagalnі vitrati on vprovadzhennya stanovitimut priblizno $ 100 million.