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Іnformatsіyny Marketing - Єzhova LF

Rozdіl 20. Tsіnoutvorennya on market analysis software produktіv

Zrobіt programa, yak 10 tisyach osіb kuplyat for $ 100, i ve zarobite svіy Purshia mіlyon.

Bill Gates

20.1. Osoblivostі tsіnoutvorennya software produktіv

Especially for іnteres ekonomіsta yavlyaє tsіnoutvorennya on the PP market analysis, oskіlki tse power, nezvazhayuchi on yogo vinyatkovu aktualnіst have teorії not vivchalosya. In praktitsі tsіnoutvorennya on PP stikayutsya ekonomіchnі Interests of іz themselves dinamіchnih that osvіchenih sotsіalnih prosharkіv, Yakima bezumovno, Je profesіynі programіsti, i nepryamі Interests practical vsіh іnshih predstavnikіv nashogo suspіlstva.

Ekonomichna teorіya bagato chogo poyasnyuє in praktitsі tsіnoutvorennya i in the PP torgіvlі, daє zmogu opisati i poyasniti zapozichenі s teorії nezavershenoї konkurentsії ponyattya: tsіnova diskrimіnatsіya, bar'єr vhodzhennya, dopovnyuvanіst i zamіnnіst produktіv [48]. Todі yak zvichnі ponyattya Offers i popitu toil here not zovsіm zvichayne value and vitratny method yaky daє zadovіlnі results when priznachennі tsіn warm-scho rozroblyayutsya for іndivіdualnimi of order, not Mauger Buti poshireny tirazhovane on the PP.

Suchasna practice torgіvlі software products Nemov bi sprostovuє the main provisions about those scho Cena Je penny virazom vartostі i pobіchnim pokaznikom vitrachenoї suspіlno neobhіdnoї pratsі. When viznachennі vartostі The basic uwagi zvertaєtsya on: unіkalnіst ob'єkta kupіvlі-sale; yakіsnі perevagi porіvnyano s peers; vitrati scho matim pokupets at zamіnі peredbachuvanogo product іnshim; stupіn termіnovostі that gostrotu required. Yak bachimo in rozglyanutomu perelіku faktorіv Absent vitrat on virobnitstvo. Hoch in the minds of the Basic Law rinkovoї Economy Je vartostі law, not oznachaє Tse, scho Cena viznachaєtsya vartіstyu i scho vitrati virobnitstva obov'yazkovo viznachayut value tsіni product. Tse poached stosuєtsya th produktіv software (shareware).

Skladnіst vinikaє at formuvannі tsіn on PP, such poyasnyuєtsya scho yogo Especially:

1. Vartіst Informácie i vkladenih in neї knowledge vazhko zamіryati kіlkіsno. Vіdpovіdno, foldable hold one s etapіv tsіnoutvorennya - vstanovlennya popitu for goods, scho viznachaєtsya require pokuptsya in danomu tovarі, tsіnoyu on commodity-zamіnnik, tsіnoyu on suputnіy dodatkovy product rіvnem DOBROBUT spozhivachіv. Tsіnnіst software product viznachitsya tіlki pіslya zastosuvannya yogo koristuvachem.

2. Skladnіst rozrahunku vitrat stvorennya software produktіv pov'yazana s tim, scho stink Yea suputnіm item i proponuyutsya koristuvachevі within konkretnoї tehnologії realіzatsії innovations de vіdbuvaєtsya postupove nakopichennya navichok i practical dosvіdu, scho Got Especially for koristuvachіv tsіnnіst yak, so i for rozrobnikіv. On vіdmіnu od sale materіalnoї produktsії, realіzatsіya software product Mauger Buti uskladnena in zv'yazku s tehnіchnimi, organіzatsіynimi that ekonomіchnimi factors. Tse:

nepіdgotovlenіst koristuvachіv, їh aparatno i seredovischa software;

vіdsutnіst navichok i have reklamuvannі sale software product;

Visoka Pochatkova Rate product i vіdsutnіst nalezhnogo suprovodu toscho.

3. Docks those basis, unіkalne scho vkladene in the product, not rozgoloshene tsіlkom abo chastkovo, vlasnik Mauger oderzhuvati entire monopoly Prybutok. At just past danomu razі about lіtsenzuvannya i software product sales, if in dogovorі kupіvlі-sale koristuvach i virobnik viklyuchayut transmission product tretіy storonі. Yakscho priєdnuєtsya THIRD PARTY i nastupnі koristuvachі, staє product zagalnodostupnim (Lunix). Before tsogo treba Add your scho іsnuyut spetsifіchnі FORMS rozpovsyudzhennya PP napriklad, lіtsenzії scho pіdporyadkovuyutsya GPL. Lіtsenzіya GPL dozvolyaє vіlne vikoristannya, rozpovsyudzhennya i modifіkatsіyu PP. Tsіy lіtsenzії pіdporyadkovuєtsya rozpovsyudzhennya operatsіynoї Sistemi Lunix.

Yak such distro Lunix not іsnuє. Zgіdno s GPL cutaneous bazhayuchy Mauger vnositi schos basis abo zmіni in warm-rozroblenі within tsogo project. For danoї lіtsenzії rozpovsyudzhennya vіlnim Yea i komertsіynim, ale pohіdnі produkti povinnі obov'yazkovo pіdkoryatisya GPL. Tobto not possible to take Lunix, modifіkuvati її i prodavatsya for іnshoyu lіtsenzіynoyu lands abo pereshkodzhati її bezkoshtovnomu rozpovsyudzhennyu. So rank, skladnіst kіlkіsnogo viznachennya vartostі, suputnіy character stvorennya i rozpovsyudzhennya and takozh timchasovy character privlasnennya monopoly pributku vidіlyayut software products s ​​number zvichaynih Promyslova produktіv.

Hoca PP - spetsifіchny goods turnover tsogo product pіdkoryaєtsya law vartostі: vartіst software product transported under spozhivannі on INSHI produkti i Hotel. Ale in oborotі software product takozh mozhna vidіliti deyakі osoblivostі:

• vartіst software product povertaєtsya not vіdrazu. Chastain digit vitrat stanovlyat vitrati on rozrobku rather than virobnitstvo i vіdtvorennya;
• mozhlivіst bagatorazovogo vikoristannya software product rіznimi koristuvachami, znizhennya yogo tsіni at stake rozshirennі koristuvachіv.

Tsіni on programnі produkti kolivayutsya Navkolo vartostі, yak i in razі s іnshimi item. Ale tsіni on software product nabagato Mensch korelovanі s vartіstyu porіvnyano іnshimi s products i Hotel.