home Finance BIZNES plan: tehnologіya rozrobki that obgruntuvannya - Pokropivny SF,

BIZNES plan: tehnologіya rozrobki that obgruntuvannya - Pokropivny SF,

2.1. Logіka processes strategіchnogo planuvannya on pіdgotovchіy stadії

Dwellers "vizhiti" cutaneous pіdpriєmtsyu neobhіdno povsyakchasno sposterіgati for zmіnami in bіznesovomu seredovischі; stezhiti for competitors of that neobhіdnostі namagatisya zazdalegіd pristosuvatisya to novih minds. Same to tsogo th zdіysnyuєtsya rozrobka strategії.

In broad rozumіnnі strategіya - tse-General dovgostrokova programa (sposіb) Act reasonably that order rozpodіlu prіoritetіv i resursіv fіrmi for dosyagnennya her svoїh tsіley.

Logіka rozrobki strategії in teorії Got clumsy viglyad. Dwellers opratsyuvati strategіyu fіrmi, dostatno Know vіdpovіdі three klyuchovі zapitannya:

1. Je Yakima Location fіrmi in Danian time?

2. Cudi FIRMA pryamuє?

3. Yak fіrmі d іyti to methylation?

Real processes rozrobki strategії, yaky nazivaєtsya strategіchnim planuvannyam, nabagato skladnіshy. Vіn ohoplyuє kіlka etapіv.

1. Before Tim yak rozpochinati whether yaky BIZNES, neobhіdno proanalіzuvati situatsіyu. Taqiy analіz, yaky zvichayno nazivayut otsіnkoyu zagalnogo camp, Got include:

a) otsіnku zovnіshnogo seredovischa, scho in nomu zdіysnyuvatimetsya BIZNES and takozh analіz pov'yazanih іz CIM seredovischem spriyatlivih mozhlivostey that zagroz;

b) viznachennya perevag i nedolіkіv maybutnogo bіznesu.

2. Otsіnivshi zagalny camp can take up staging tsіley, tobto viznachennya of chogo specifically if i sama FIRMA Hoca dosyagti. Tsіlі toil vіdbivati ​​that rіven bіznesu, yakogo pragne pіdpriєmets, that vodnochase Buti dosyazhnimi. The process of setting tsіley vіdbuvaєtsya two Etap:

a) Basic formulyuvannya napryamkіv dіyalnostі;

b) statement of specific tsіley dіyalnostі.

Formulyuvannya mainly napryamkіv dіyalnostі Got dopomogti pіdpriєmtsevі gliboko usvіdomiti nature maybutnogo bіznesu that viznachiti mіsіyu fіrmi. Vodnochase exactly sformulovanі napryamki dіyalnostі dopomagayut vstanoviti konkretnі, kіlkіsno viznachenі tsіlі, z'yasuvati at scho Vlasnyi spodіvaєtsya pіdpriєmets.

3. Tієї samoї methylene mozhna dosyagti rіznimi ways. Vibіr dosyagnennya method of methylation specific peredbachaє viznachennya zavdan. Strategіya at sutі, i skladaєtsya s low zavdan, scho in sukupnostі formuyut sposіb її dosyagnennya. When tsomu pіdpriєmtsevі neobhіdno rozrobiti kіlka varіantіv strategіy, otsіniti Cutaneous s them that vibrato naylіpshy.

4. Zagalnі zavdannya Zgoda rozdіlyayut on drіbnіshі skladovі scho konkretizuyut that utochnyuyut napryamok dіyalnostі. Taku detalіzatsіyu nazivayut skladannyam Act reasonably plan.

Vzaєmozv'yazok mіzh napryamkami dіyalnostі, tsіlyami, zavdannyami that dіyami zobrazheno in Fig. 2.1.

Fig. 2.1. Vzaєmozv'yazok mіzh napryamkami dіyalnostі, tsіlyami, zavdannyami

that dіyami pіdpriєmtsya on stadії strategіchnogo planuvannya

In tsіlomu poslіdovnіst Act reasonably pіdpriєmtsya in protsesі strategіchnogo planuvannya demonstruє Fig. 2.2. Zvorotnі zv'yazki to figure pokazuyut, SSMSC zmіni neobhіdno vnositi on skin etapі, Yakscho, napriklad, z'yasuєtsya scho vstanovlenі tsіlі nedosyazhnі.

Fig. 2.2. Logіka processes strategіchnogo planuvannya on pіdgotovchіy stadії rozrobki BIZNES plan