home Management Іnformatsіyno-komunіkatsіyny management at global suspіlstvі - Bebik V.M.

Іnformatsіyno-komunіkatsіyny management at global suspіlstvі - Bebik V.M.

Vstupne word

Well yak Zhittya? Pіrnaєsh in Іnternetі Chi, Mauger, Spiš, zanurivshis have nich? I Pavutinnya zvablive spagetі Go into sleep yak nayrealna rіch ...

Tee znov gone іz efіru, I Checa SMS, Yak Іnternet Svoge Shekspіra Gukaє Vgolos: "SkS!"

Wee zdivovanі? I CCB zdivovany not less then for you, if zanurivsya in qiu Nadzvychaina sytuatsia Folding i tsіkavu topic. Book wrote vazhko i s great Pererva.

Spochatku I virіshiv pogratisya in rіznі psihologіchnі "stuff" at a problem i zaglibivsya psihologії spriynyattya Informácie. Nachitavsya stіlki scho Teper i myself mozhu descho viklasti on qiu topic. So z'yavivsya rozdіl, prisvyacheny sotsіalnіy komunіkatsії, іndivіdualnіy, grupovіy i suspіlnіy sotsіalnіy pam'yatі, sotsіalіzatsії that іn. Zrozumіlo scho pereduvalo tsіy robotі ґruntovne oznayomlennya s such basic kategorіyami, yak komunіkatsіya, іnformatsіya, toscho management.

Neymovіrno, ale, peregornuvshi bezlіch lіteraturi s management, I perekonavsya scho logіchno pobudovanoї management system yak naukovoї the Branch i dosі Absent. A Absent that, scho yak management science i practicality (profesіynu) dіyalnіst monopolіzuvali ekonomіsti-virobnichniki ...

I znovu robot zagalmuvalasya, oskіlki had a chance to maljuvaty schemes zv'yazkіv mіzh legal, ekonomіchnim, sotsіalnim, polіtichnim, gumanіtarnim management. Potrіbno Bulo rozіbratisya have problems galuzevih, ієrarhіchno-teritorіalnih, prostorovih that ієrarhіchno-regulatory (Yazikov zlamaєsh!) Vidіv management i know mіzh them those scho їh ob'єdnuє (zvichayno, okrіm titles i Basic defіnіtsіy).

A ob'єdnuє їh іnformatsіyno-komunіkatsіyna sphere suspіlstva, yak pronizuє all suspіlne Zhittya on kshtalt krov'yanoї system in bіologіchnomu organіzmі. The I do not pospіshayte zvinuvachuvati we have bіologіzatorstvі! Nature nabagato rozumnіsha for nashі s you skholastichnі mudruvannya, and generous speeches bagatoh (i implicitly) "daє spisati" lyudstvu testovі zavdannya i pіdshtovhuє to tehnіchnogo kopіyuvannya of scho vzhe bіgaє, lіtaє, plavaє Navkolo us mіlyoni rokіv! Tse TER of I to rechі, sposіb komunіkatsії mіzh Lyudin i bіosferoyu, yak s so generously dіlitsya nevdyachnim lyudstvom svoїmi benefits i bounties.

Zrozumіlo scho vzhe sogodennya just nemozhlive without vikoristannya novіtnіh іnformatsіyno-komunіkatsіynih tehnologіy. A takі words yak PR, INTERNET, World Wide Web (WWW) vzhe nastіlki steel zvichaynі in Nashomu leksikonі scho vimagayut vіdpovіdnoї otsіnki Suchasnyj processes i yavischam, SSMSC to stand behind them. Otzhe not bude perebіlshennyam zayaviti scho vzhe Іnternet chekaє on Svoge V. Shekspіra! Pam'yataєte bliskuchu phrase book i s odnoymennogo kіnofіlmu Semenova "Sіmnadtsyat mittєvostey Spring": "Tse bullshit, scho Mathematics - suharі Do I kohannі - Einstein's!"

Identity spirayuchis on logіchny umovivіd I inveterate (once s Colleges, SSMSC slapped Meni Relief from napisannі okremih rozdіlіv books) doslіdzhuvav problemi globalіzatsії, planetary, regіonalnih i natsіonalnih іnformatsіynih models have kontekstі large-scale mozhlivostey i resursіv Іnternetu that Vsesvіtnoї pavutini scho target pіdґruntya for zovsіm іnshih poglyadіv on kontseptsії i funktsії dіyalnostі zasobіv masovoї komunіkatsії, problems manіpulyuvannya Masov svіdomіstyu, gromadskі zv'yazki in suspіlstvі, yak globalіzuєtsya nechuvanimi ranіshe pace zavdyaki vikoristannyu novih іnformatsіyno-komunіkatsіynih tehnologіy.

Writing tsієї books zumovlene course "Organіzatsіya Robot pres-service", scho narodivsya in rezultatі synthesis practical dosvіdu author (naslіdok semirіchnoї robots in press-sluzhbі Kiїvskoї oblasnoї for folk deputatіv i Press service Perche dvoh prezidentіv Ukraine), subtracting lektsіy in Іnstitutі mіzhnarodnih vіdnosin Kiїvskogo natsіonalnogo unіversitetu IM. Taras Shevchenko is the Mіzhregіonalnіy Academy upravlіnnya personnel) i analіtichnoї robot uzagalnennyu svіtovogo dosvіdu in sferі Gromadska zv'yazkіv, komunіkatsіy, sotsіalnoї that polіtichnoї psihologії, management Masov komunіkatsіy that medіa management. Tom i do not marvelous, scho zavdannya, funktsії, spetsіalnі come in press-service, Istoria Formation іnformatsіyno-komunіkatsіynih (presovih) services in suchasnіy Ukraїnі znayshli here svoє vіdobrazhennya.

Especially nagolos zrobleno on practicality power medіa-planuvannya that specific rozrobkah zrazkіv televіzіynoї, vіdeo- that audіoreklami, dosvіdі stvorennya reklamnoї that PR-produktsії in drukovanih that E-w-medіa. A zaproponovanі tsіkavі th pіznavalnі (s moєї point Zora) analіtichnі materіali, zіbranі pid hour perebuvannya on derzhavnіy sluzhbі, I think, will korisnimi yak i for naukovtsіv vikladachіv, so i for predstavnikіv praktichnoї sphere. Krіm of Meni duzhe hotіlosya b, Prace dwellers tsya bula korisnoyu students Square od obranoї them profesії, oskіlki problem Gromadska zv'yazkіv - tse as bi moviti, vіchna theme for i Reigning іnstitutsіy, i for bіznesovih organіzatsіy, i for structures Gromadyanska suspіlstva .

Otzhe, read hvalіt, criticize! Bunt dwellers ve not zalishilisya bayduzhimi to tsієї pratsі.

W povagoyu to vashoї pillows

Valeriy Bebik, Dr. polіtichnih, candidate psihologіchnih Sciences, ekspertnoї member for VAK Ukraine s fіlosofskih, polіtichnih that sotsіologіchnih Sciences