Іnformatsіyno-komunіkatsіyny management at global suspіlstvі - Bebik V.M.

Dodatok 6.2.4 Analіz press-service of the President of Ukraine Robot CREATIVE-virobnichogo ob'єdnannya "televіzіynі Ukrainian News"

Natsіonalnoї telekompanії Ukraine s 24.01 to 02.02.1996 p.

CREATIVE-virobniche ob'єdnannya "televіzіynі Ukrainian News" (GUT "UTN") go to the warehouse Natsіonalnoї televіzіynoї kompanії i vіdpovіdaє for virobnitstvo that demonstratsіyu Perche on state-sponsored televіzіynomu kanalі іnformatsіynih vipuskіv noviny that prog "Good wound, Ukraino". CREATIVE rіven number materіalіv, їh tehnіchna yakіst that zboї, scho pid hour direct traplyayutsya efіru, viklikayut fair nevdovolennya glyadachіv.

UTN. Poglyad zzovnі

Carrying analіz program for UTN perіod h to 24.01 02.02.9b p. daє zmogu viyaviti pevnі tendentsії pobudovi іnformatsіynih vipuskіv, їh zmіstu that demonstratsії in efіrі.

Mayzhe half (44.14%) efіrnogo hour in UTN vіdvoditsya pid ofіtsіynu hronіku. And bіlshu Chastain tsogo hour skladayut plot for bezposerednoyu participation vischih Posadov osіb (11.88% - the president, 7 b4% - Head of Verkhovna Rada, 4.08% - prem'єr-mіnіstr).

32% efіrnogo hour - tse News vnutrіshnogo Zhittya i kulturnі podії. Ale in the main - tse vіdeosyuzheti s of Kyiv that diktorskі Notification about podії in regіonah. Vіdeosyuzhetіv s regіonіv duzhe small (1-2 on Key infrastructure). Vinyatok becoming perіod s 02.02.9b 31.01 on p., If at zv'yazku Zi strike shahtarіv Quantity vіdeosyuzhetіv pіdvischilas to troh (s reportazhі Donec'ka that Luhansk).

Rasht efіrnogo hour dіlyat mіzh him fіnansovy mіzhnarodny i look around (11% i 13%), in pobudovanі viglyadі okremih blokіv.

Schodo zmіstu. 78% іnformatsіynі Notification wearing negative ( "krizovoe camp", "neplatezhі", "Borg", "protistoyannya gіlok Vladi" i t. Іn.). Such feed materіalu spriyaє stvorennyu in glyadacha vіdchuttya bezvihodі i, yak result, the negative of formation to prezidentskoї polіtiki reform. W look around to those scho Leather Key infrastructure noviny mіstit memo іnformatsіyu about predstavnitsku side dіyalnostі President (vіrchih awarding diplomas, priyomi that іn.) Zagalny "negative" i rozdratuvannya population rozpovsyudzhuєtsya on lady president. Not zavzhdi authors vdaєtsya vіdpratsyuvati Main Meta story.

CREATIVE aspect. Diktorskі text is often toil іmprovіzatsіyny character and rіven maysternostі vikonavtsіv not zavzhdi dozvolyaє їm tse robot on nalezhnomu rіvnі. Deyakі pіdvodki dosyagayut 40-50 sec., Scho s not Je vipravdanim whether yakoї point Zora. Bazhannya oznayomiti glyadacha s Maximum obsyagom Informácie generally produces up priskorennya rate movlennya that іgnoruvannya rozdіlovih znakіv. A Yakscho vrahuvati scho Texti perenasichenі skladnopіdryadnimi was spoken, the spriynyattya їh Wkra utrudnyuєtsya.

Tehnіchny rіven gear. Tehnіchny marriage when vidachі noviny in efіr prisutnіy mayzhe in kozhnіy peredachі. Vіn zdebіlshogo not Got critical nature, іnkoli pomіtny fahіvtsyam deprivation, ale viznachaє rіven maysternostі pratsіvnikіv GUT "UTN". Tsey rіven mozhna oharakterizuvati serednіy yak, scho on the head Natsіonalnomu kanalі nepripustimo. Add your Spravedlivostі for Treba, scho rіven bіlshostі іnshih gear on UT-1 slit nizhchy. Je narіkannya on tehnіchnu yakіst syuzhetіv. Especially Tse stosuєtsya syuzhetіv s regіonіv.

Zagalom mozhna skazati, scho on sogodnіshnіy day rіven іnformatsіynih vipuskіv UTN not vіdpovіdaє Suchasnyj vimogam. Not vіdbuvaєtsya those scho nazivayut "formuvannyam image of power."

Vivchennya situatsії Navkolo GUT "UTN" gave mozhlivіst okresliti colo problems scho sprichinyayut the provisions of s іnformatsіynimi Key infrastructure in the Perche natsіonalnomu kanalі, yak E bachimo on ekranah televіzorіv. Umovno tsі problems can rozdіliti three groupies - organіzatsіynі, tehnіchnі i fіnansovі. Tvorchі problemi Je naslіdkom zgadanih i organіchno s viplivayut them.

I. Organіzatsіynі problemi

1. Bagatolantsyugova scheme upravlіnnya GUT "UTN". Looking around at the W Reigning vazhlivіst kіntsevogo result bezposerednyu fate in formuvannі vipuskіv take noviny: Derzhteleradіo head, President Natsіonalnoї telekompanії, Purshia patron President Natsіonalnoї telekompanії - curator of the TBO "UTN", Director TVO "UTN", head editor of TVO "UTN". Not zavzhdi Price not specified kerіvnitstva passing "on komandі". Je vipadki, if Price not specified vidayutsya bezposeredno vipuskayuchim editors and podekudi i syuzhetіv authors. Zvorotny phone reception in Tsikh vipadkah takozh not zavzhdi spratsovuє i, yak result maєmo kolіzії on vіdnoshennyu to okremih syuzhetіv abo їh neuzgodzhenіst s zagalnoyu pobudovoyu prog.

2. Vіdsutnіst in GUT "UTN" zamknenogo cycle virobnitstva program. On sogodnі cameraman, osvіtlyuvachі, vіdeoіnzheneri that vodії vehicles and takozh vіdpovіdnі tehnіchnі zasobi pіdporyadkovanі іnshim services Natsіonalnoї telekompanії that Derzhteleradіo. Admіnіstrativna that teritorіalna roz'єdnanіst, materіalna nezatsіkavlenіst, nezorієntovanіst on kіntsevy result unemozhlivlyuє povnotsіnne Creator of spіvrobіtnitstvo.

3. Personnel Nedoskonala polіtika. Zgіdno s dіyuchim staffing rozpisom chiselnіst GUT "UTN" guilty stanoviti 268 chol. Really pratsyuє 188. Povnіstyu vіdsutnya redaktsіya Informácie, INSHI pіdrozdіli pratsyuyut in weakening viglyadі. Prodovzhuєtsya vіdtіk kadrіv, and ydut s robots naybіlsh zdіbnі i talanovitі. Tsei processes to deyakoї mіri Got ob'єktivny character i bіlsh memo bude rozglyanuty in rozdіlі scho stosuєtsya fіnansovih problems. Pogliblyuє personnel problems factuality outbreak of kerіvnitstvom Natsіonalnoї telekompanії moratorіy to Priya in the robot. In the minds vіdtoku kadrіv vіdbuvaєtsya akumulyatsіya ballast. According otsіnkah kerіvnitstva GUT "UTN" up to 10% chiselnostі potrebuє zamіni.

4. Nezadovіlna robot korespondentskoї MEREZHI. Infect dіє korespondentskі 24 points (access in all regions of Ukraine, krіm Chernіvetskoї that Kіrovogradskoї). Nedostatnya Quantity syuzhetіv s mіsts in іnformatsіynih Programs pov'yazana s їh nizkoyu tehnіchnoyu yakіstyu. Rіven tehnіchnogo equipping korpunktіv nezadovіlny. Zyomochna tehnіka - napіvprofesіynogo that pobutovogo format. Often vіdsutnі televіzor that vіdeomagnіtofoni neobhіdnoї of Quality. Transport vіdpratsyuvav svіy resource. Viklikaє zanepokoєnnya those scho great chastka syuzhetіv Got nizky CREATIVE rіven that neprihovanі Find our "zamovlenostі". The problem of "zamovlenostі" syuzhetіv pov'yazana s zalezhnіstyu vlaskorіv od mіstsevoї Vladi, іnshih structures scho spriyayut virіshennyu problems fіnansuvannya korpunktіv (, telephone, obladnannya gasoline that іn.).

5. Organіzatsіyna neviznachenіst. Dosі on praktitsі pending processes rozpodіlu natsіonalnoї telekompanії Natsіonalnі on television i radіokompanії. GUT "UTN" infections timchasovo rozmіscheno on virobnichih Area Natsіonalnoї radіokompanії, yakih not vistachaє for normal funktsіonuvannya. Residual rіshennya s tsogo supply is not priynyato.

II. Tehnіchnі problemi

Obladnannya, yak vikoristovuєtsya in GUT "UTN" zdebіlshogo znoshene that moral zastarіle. Je small Quantity suchasnoї zyomochnoї that montazhnoї tehnіki, ale i won vіdpratsyuvala svіy resource vnaslіdok іntensivnoї ekspluatatsії. TVO infect "UTN" for rakhunok koshtіv, otrimanih od rozmіschennya ADs in svoїh Programs, zakupovuє obladnannya (4 zyomochnі kits, installation aparatno that іn.). Ale tse tіlki small chastka od neobhіdnogo, more pereozbroєnnya potrebuє Leather yelement scho zabezpechuє tehnologіchny cycle virobnitstva noviny - od vіdeokameri to efіrnogo console (yaky to rechі, ekspluatuєtsya z 1968 r.).

III. Fіnansovі problemi

Nema require govorito about those scho budgetary koshtіv not vistachaє navіt on nagalnі require GUT "UTN". Ale potrebuє vivchennya mozhlivіst TVO zaroblyati groshі od rozmіschennya ADs in svoїh Programs. In 1995 grudnі p. od takoї dіyalnostі GUT "UTN" otrimalo 12 billion of rubles. Tse krіm quiet koshtіv scho zarobilo IP Advertising agency "Kiev" on the program's GUT (8 billion of rubles). For pіdrahunkami kerіvnitstva GUT "UTN" with normalnіy organіzatsії tsogo processes Je mozhlivіst schomіsyachno otrimuvati 25 billion of rubles at ninіshnіh roztsіnkah advertising. The process of away rozpodіlu zaroblenih pennies Got Taqiy viglyad: pіslya Splat podatkіv 50% od zagalnoї sumi peredaєtsya in rozporyadzhennya Natsіonalnoї telekompanії. Rasht koshtіv GUT "UTN" vikoristovuє on pridbannya obladnannya (60%), the fee that premіyuvannya spіvrobіtnikіv. When such varіantі rozpodіlu koshtіv GUT "UTN" not zmozі viyti on neobhіdny rіven tehnіchnogo zabezpechennya that sklasti konkurentsіyu komertsіynim telekompanіyam on materіalnih minds spіvrobіtnikіv robots. Tse i Je basic cause of ob'єktivnoyu vіdtoku zdіbnih i talanovitih.

Okremo slіd skazati slit about one vazhlivy chinnik, yaky vplivaє a structure zmіst i Creator of napovnennya program. Tse as the title of the telephone law. Dzvonyat usі - Press service Reigning SET od Verkhovna Rada to mіnіsterstv i vіdomstv, polіtichnі partії i Ruhi okremі kerіvniki i Folk deputies. And sub'єktami vplivu Je OAO All without vinyatku Lanka schemes upravlіnnya GUT "UTN" navedenі vische. In rezultatі pіddaєtsya postіynomu viprobuvannyu namagannya stvoriti єdinu kontseptsіyu podachі materіalіv, їh polіtichnoї spryamovanostі (44.14% ofіtsіynoї hronіki zvіdsi). On tse nakladayutsya takozh Problems oznachenі in n. 1 danogo document. Sche one naslіdok namagan bezposerednogo vplivu zmіst on the program "s Party" - the author syuzhetіv podekudi zdіysnyuyut sprobi virіshiti svoї chi problemi problemi svoїh syuzhetіv "over his head", vikoristovuyuchi Dobri stosunki s Posadov individuals. Takі sprobi not spriyayut pіdvischennyu of Quality i CREATIVE rіvnya materіalіv. Butt: od admіnіstratsії President of Ukraine Bulo filed perelіk zhurnalіstіv that operatorіv Yakimov recommended visvіtlyuvati dіyalnіst President of Ukraine pid hour yogo poїzdok. Rekomendatsіyu Bulo Zgoda executed at the behest viglyadі Persha defender President Natsіonalnoї kompanії. Tsey list of pobazhannyam President uvіyshli individuals Chii CREATIVE i tehnіchny rіven not viklikaє sumnіvu (V. Meterchuk that Yu Zhukov). Ale, odnochasno s CIM, Ti, hto gotuvav document included Demba іnshih osіb to yakih at kerіvnitstva GUT "UTN" E seryoznі pretenzії. Yak result - maєmo nedobroyakіsnі plot (poїzdka President to Pereyaslav-Khmelnytskyi 01.31.96 p is the іn..).