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Glossary of key terms in the discipline “Marketing” - M. Grebnyov

Letter "B"

Bagatomarochny pіdkhіd

- strategy, for a certain seller of more than two brands for one category of goods.

Bazhanov collective

- a group of people, until a certain individ Baja леж belong.

Bazhanі tovar

- Comrade, so as to bring great satisfaction to the great Mitya, and to have the opportunity to move to the future prospects.

Database about purchasers

- Organizing a wide range of information about okremich (or potential) buyers, including information on geographical, demographic, psychographic nature, as well as data on buying behavior.

Basis analysis

- more products and processes for the company with goods and processes for the competition of the best companies and the largest galleries for the transfer of products and the efficiency of the company.


- a financial document, a kind of demonstration of activity, pass and hold capital on the song date.

Business Portfolio

- change of view of the company’s business, as well as goods, such as won’s interest.

Bіrzha barterna

- Commodity exchange with natural commodity exchange, winery є for brain deficit products є є х х форм,,,,, yak в ка б є є ит ит ит за за за за за за бра бра бра бра бра бра бра бра за за за. As long as you have familiarity with these areas, the barter operations are unavailable.

Commodity exchange

- the appearance of the commodity market of wholesale purchase and sale of goods in bulk distribution, the realization of which without looking back and forth with standards and standards for delaying the establishment of minimum parties. On B. the t. Are formed rinkov_ prices are fallow of the actual factual relationship to the feed and proponuvannya.


- the form of a permanently functional wholesale market, deletion for purchase and sale of valuable folders (stock exchange) as well as bulk goods, as well as selling for standards and prices (commodity exchange).


- a wholesaler, who does not have the right of authority on the goods. The main function of B. Polyagus is to take the lead in selling and buying and taking part in the negotiations.