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Glossary of key terms in the discipline “Marketing” - M. Grebnyov

Letter "L"

Leader market

- company, yaka maє naybіlshu part of the market; it’s no wonder that there’s an opportunity to start a new product, to get a new part of the market and a vitrate for selling goods.

Licensed mark

- the goods are available for service, I’ll call them a purchase, I will be apprehended to a license holder by a trademark owner for a song fee of a royal.


- a way to enter a foreign market, for any company, please pay a license to a foreign market, grant you the right to win the legal process, trademarks, patents, trade secrets, but there are a lot of legal fees.