home Marketing Dictionnaire klyuchovih termіnіv distsiplіni s "Marketing" - a rowing MG

Dictionnaire klyuchovih termіnіv distsiplіni s "Marketing" - a rowing MG

Litera "M"

Makroseredovische

- Golovnі zovnіshnі chinniki scho vplivayut on mіkroseredovische zagalom: demografіchnі, ekonomіchnі, tehnologіchnі, polіtichnі i kulturnі.

macrostructure market analysis

- Spіvvіdnoshennya popitu i proponuvannya for trademark GROUP, tobto views tovarіv (poslug) ob'єdnanim spіlnіstyu funktsіonalnogo priznachennya i pid vplivom suspіlnogo podіlu pratsі scho viokremilisya in samostіynі virobnitstva i spetsіalіzovanі pіdpriєmstva (VZUTTYA, odyag, Mebli, Zhitlo, the product is the іn harchuvannya ).. Termіn zastosovuєtsya takozh to fіnansovogo, credit i rinkіv trumpery.

mark

- Hosting Project, ponyattya, sign, symbol, design abo kombіnatsіya zgadanih vlastivostey, priznachena for іdentifіkatsії tovarіv scho їh proponuє Seller (grupa prodavtsіv) abo poslug and takozh for vstanovlennya їhnіh vіdmіnnostey od tovarіv i poslug konkurentіv.

Mark virobnika (NATIONAL mark)

- Brand product target virobnikom Hotel abo scho nalezhit Yomou.

Marketing

- Naukova kontseptsіya and takozh zasnovana on nіy system keruvannya virobnichoyu i zbutovoyu dіyalnіstyu pіdpriєmstva scho zabezpechuє viyavlennya potreb spozhivachіv, virobnitstvo vіdpovіdnih CIM require produktsії i poslug, prosuvannya tovarіv to spozhivachіv i obsession zavdyaki tsomu maximum pributku. Marketing vklyuchaє takі osnovnі Elements: 1) doslіdzhennya market analysis; 2) i segmentuvannya dobіr tsіlovih rinkіv; 3) rozroblennya complex marketing; 4) Marketing realіzatsіyu zahodіv.

Marketing vіdnosin

- Processes stvorennya, pіdtrimki i rozshirennya mіtsnih, vzaєmovigіdnih vіdnosin Zi spozhivachami abo іnshimi zatsіkavlenimi individuals.

Marketing vnutrіshnіy

- Realіzatsіya tovarіv i poslug in odnіy kraїnі. Іstorichno CCB Perche, oskіlki on zovnіshnіy rinok FIRMA vihodit pіslya dosyagnennya Pevnyi rezultatіv vіtchiznyanomu on market analysis. Prote in svіtovіy praktitsі Je fіrmi scho spetsіalіzuyutsya mainly on zovnіshnіy dіyalnostі.

Marketing diferentsіyovany

- Marketing dіyalnіst in osnovі yakoї - fate fіrmi in kіlkoh segments Rinku s rozroblennyam okremogo complex propozitsіy for cutaneous іz Tsikh segmentіv.

Marketing eksportny

- 1) vivchennya zarubіzhnogo market analysis: pokuptsіv, zbutovoї dіyalnostі, product, konkurentospromozhnostі; 2) Marketing dіyalnіst fіrmi, pov'yazana s dodatkovim doslіdzhennyam novih іnozemnih rinkіv zbutu, stvorennyam zarubіzhnih zbutovih services t i. E.

Marketing s usvіdomlennyam svoєї mіsії

- The principle poіnformovanogo marketing vіdpovіdno to yakogo kompaniia Got viznachiti his mіsіyu not have vuzkih virobnichih ponyattyah, and in a wide sotsіalnomu znachennі.

Marketing for the species tovarіv i poslug (non-commodity marketing)

- Doslіdzhennya drіbnih parts i Especially organіzatsії efektivnosti sale i zabezpechennya pributkovostі pіdpriєmnitskoї dіyalnostі of companies rіznogo profіlyu fallow od vlastivostey produktsії scho vipuskaєtsya, zdіysnyuvanih vidіv robіt chi nadanih klієntam poslug.

directory for Marketing

- Method of direct marketing s zastosuvannyam katalogіv product, SSMSC rozsilayutsya pokuptsyam why abo prodayutsya in kramnitsyah.

Marketing zavoyovnitsky

- Marketing, rozrahovany on poglinannya one fіrm іnshimi.

Marketing іntensivny

- Strategіya for yakoї vstanovlyuyutsya visokі tsіni i velikі vitrati on stimulyuvannya zbutu. Dozvolyaє Shvydko vhoditi in rinok, zabezpechuyuchi at tsomu temple pributkovіst sale. M. i. efektivnosti in razі protidіyuchoї konkurentsії for formuvannya lіpshogo spozhivatskogo representations to the product.