home Marketing Dictionnaire klyuchovih termіnіv distsiplіni s "Marketing" - a rowing MG

Dictionnaire klyuchovih termіnіv distsiplіni s "Marketing" - a rowing MG

Litera "R"

Ratsіonalnі motivates

- Notification, pov'yazanі s NKVD Vigoda auditorії, pokazuyut scho, yak Mauger goods zadovolnyati require pokuptsya. Butt P. m. Je advertising, scho demonstruє yakіst product, yogo ekonomіchnіst, tsіnnіst abo mozhlivostі ekspluatatsії.

Reaktsіya on purchase

- Etap processes of acceptance rіshennya about the purchase on Money Does spozhivach zdіysnyuє dalshі dії pіslya pridbannya product, ґruntuyuchis on pochuttі zadovolennya abo nezadovolennya.

Realіzatsіya marketing

- Processes Marketing peretvorennya strategіy i planіv marketingovі to come in, spryamovanі on dosyagnennya strategіchnih marketing tsіley.

Advertising

- Whether yak paid specific sponsor form neosobistogo reprezentuvannya i prosuvannya іdey, tovarіv abo poslug.

Advertising bezposerednya

- Advertising on komertsіynih minds scho vkazuє reklamodavtsya directly vikonuyuchi Sponsored funktsіyu stosovno to a specific product chi konkretnoї fіrmi.

Advertising presі

- Advertising dіyalnіst, zasnovana on vikoristannі perіodichnih Vidanov yak kanalіv poshirennya Sponsored zvernen. R. in n -. One h i nayposhirenіshih dіyovih sposobіv reklamnoї dіyalnostі in mіzhnarodnіy praktitsі. Podіlyaєtsya two Vidi: Direct advertising (reklamnі zvernennya) i indirect (rіznі publіkatsії: stattі, reportazhі that іn.).

Advertising vnutrіshnofіrmova

- Advertising dіyalnіst, spryamovana to those dwellers napovniti spіvrob іtnikіv vіroyu in Vlasnyi pіdpriєmstvo. Zasobami R. in. Yea: vіdpovіdny rіven organіzatsіynoї pіdpriєmstva structuring; sotsіalnі pіlgi for spіvrobіtnikіv; fіrmova newspaper; vzіrtseva povedіnka kerіvnitstva in tovaristvі.

Advertising for profesіonalіv

- Advertising dіyalnіst, rozrahovana on pіdpriєmstva i fіrmi scho viroblyayut INSHI goods; on pratsіvnikіv scho vіdpovіdayut for zakupіvlyu ustatkuvannya. R. d. N. Ohoplyuє takі spherical dіyalnostі, yak i torgіvlya promislovіst, sіlske Gospodarstwa, pobutove obslugovuvannya, receptionists Health Protection is the іn., In yakih Je mozhlivostі rekomenduvati Flea Promyslova priznachennya i virobnichogo spozhivannya svoїy klієnturі. On vіdmіnu od ADs for spozhivacha, R. d. N. Chastіshe vikoristovuє logіchnі argument i Got vlasnі zasobi poshirennya.

Advertising for spozhivacha

- Komertsіyne Notification, addressing kіntsevomu i bezposerednomu spozhivachu (population), scho yogo іnformuє about yakіst i osoblivі vlastivostі reklamovanogo product Chi Hotel. R. d. A. The method is widely vikoristovuє emotsіynі vplivu on pokuptsya, in addition to chislі pіdkіrkovu svіdomіst.

Advertising drukovana

- Advertising dіyalnіst, yak ґruntuєtsya on vikoristannі spetsіalnih drukovanih Vidanov: katalogіv, prospektіv, listіvok, bukletіv, pam'yatok, tabs.

Advertise s metoyu rozshirennyazbutu

- Main scope reklamnoї dіyalnostі, tіsno pov'yazana s ponyattyam "marketing mіks" - koordinatsієyu vsіh vzaєmozalezhnih chinnikіv scho vplivayut on sales; bazuєtsya on glibokomu vivchennі market analysis.

Advertising metoyu stvorennya s prestige in pіdpriєmstva suspіlstvі

- Advertising dіyalnіst, tіsno pov'yazana s i s vnutrіshnofіrmovoyu Advertising vikoristannyam such zasobіv: Contract predstavnikami Pres s; announced in presі, SSMSC reklamuyut not bezposeredno goods and dosyagnennya pіdpriєmstva; fate kerіvnikіv pіdpriєmstva in suspіlnomu zhittі Kraina.

Advertising zovnіshnotorgovelna

- Advertising on іnshih kraїn Rink, scho peredbachaє vistavok company profile, advertising sales, Vidanov i rozpovsyudzhennya tovarosuprovodzhuvalnoї lіteraturi, advertising fіlmіv.

Advertising zovnіshnya

- Zasіb poshirennya advertisements, scho communicate Reklamne Notification to svіdomostі spozhivacha for Relief nadrukovanih tipografskim way plakatіv, bіgbordіv, panels, transparantіv i svіtlovih scoreboard installed at mіstsyah naybіlsh masovogo perebuvannya people.

Advertising іnstitutsіyna

- Advertising s metoyu polіpshiti іmіdzh korporatsії instead prodatsya product Chi Hotel.

Advertising іnformativna

- Advertisement for Relief yakoї rinok nasichuєtsya rіznoyu іnformatsієyu about novі Flea chi minds їhnoї realіzatsії. R. i. vikoristovuєtsya on etapі vivedennya product on rinok i stvorennya Pervin popitu, if virobniku potrіbno poіnformuvati spozhivachіv about perevagi i vikoristannya way to a new product.