home Marketing Dictionnaire klyuchovih termіnіv distsiplіni s "Marketing" - a rowing MG

Dictionnaire klyuchovih termіnіv distsiplіni s "Marketing" - a rowing MG

Cooperative Advertising

- 1) advertising, oplachuvana spіlno fіrmoyu-virobnikom i її zbutovimi agents (trade poserednikami) tobto dealers i virobnikom; 2) advertising, scho fіnansuєtsya kіlkoma reklamodavtsyami (zagalnonatsіonalnimi, locally).

Advertising mіstsі sale tovarіv

- Vіtrini magazinіv, vivіski in torgovelnih halls packaging.

Advertising transportі

- Poshirennya ADs s vikoristannyam the agriculture zasobіv on yakih rozmіschuyut posters afіshі, malyunki, announced. Zabezpechuє bagatorazovіst vplivu i bezperervnіst vrazhen od ADs in postіynih pasazhirіv.

indirect Advertisement

- Vikonannya reklamnoї funktsії not pryamolіnіyno, and zavualovanіy formі not directly vikoristovuyuchi kanalіv poshirennya Sponsored zasobіv i do not vkazuyuchi bezposeredno reklamodavtsya.

Advertising perekonuvalna

- Perekonannya spozhivacha pridbati sama Danian virіb, Hotel i zrobiti purchase, not vіdkladayuchi. R. n. Vikoristovuєtsya on etapі zrostannya zhittєvogo product cycle, if before fіrmoyu postaє zavdannya formuvannya vibіrkovogo popitu.

Advertising pіdkrіplyuvalna

- Advertising dіyalnіst, spryamovana to those dwellers zapevniti pokuptsіv in pravilnostі zroblenogo Vibor. In tsomu razі in advertising zvernennyah often fіguruyut zadovolenі Username Lost Password, SSMSC zahoplyuyutsya tim tim chi item. R. n. Vikoristovuєtsya on Etap zrіlostі i vіdhodu s market analysis zhittєvogo cycle product to market analysis utrimannya i utrimannya spozhivacha in sferі vplivu fіrmi and takozh for stvorennya image fіrmi.

Advertising pіdtrimuvalna

- A set of promotional zahodіv s metoyu pіdtrimki popitu on ranіshe reklamovany goods.

Advertising porіvnyalna

- Propaguvannya perevag yakogo nebudu particular virobu way porіvnyannya yogo s performance one chi kіlkoma іnshimi virobami within danogo commodity class. R. n. Zastosovuєtsya widely in such trademark GROUP, yak avtomobіlі, Shiny, toothpaste, deodorant toscho.

Advertisement prestigious, abo fіrmova

- Advertising perevag fіrmi, SSMSC vigіdno vіdrіznyayut її od konkurentіv. Meta takoї ADs - stvorennya Sered gromadskostі i nasampered Activity i potentsіynih pokuptsіv privablivogo іmіdzhu, reputation, image vigrashnogo fіrmi scho viklikav bi dovіru to samoї fіrmi th usіh tovarіv, SSMSC Won vipuskaє.

Advertising televіzіyna

- Advertising dіyalnіst, pov'yazana s vikoristannyam telebachennya. P. t. Dozvolyaє ob'єdnuvati th efektivnosti vikoristovuvati perevagi bagatoh zasobіv ADs. . R. t vіdrіznyaєtsya spetsifіchnimi minds committing reklamnoї Informácie: great auditorієyu, dinamіchnіstyu, barvistіstyu, naochnіstyu that іn. For ohoplennyam teleauditorії mozhna to judge about mіstkіst market analysis. R. t -. Nayposhirenіshy view ADs.

Advertising trade

- Sukupnіst organіzatsіyno-tehnіchnih, ekonomіchnih, estetichnih i psihologіchnih zasobіv i metodіv, vikoristovuvanih for a wide th ob'єktivnogo іnformuvannya population about vlastivostі i yakіst tovarіv, rozmіschennya torgovelnoї MEREZHI i the form of trade obslugovuvannya pokuptsіv.

Advertising, scho nagaduє

- Advertising dіyalnіst, spryamovana on utrimannya zavoyovanih pozitsіy on market analysis for Relief perekonannya pokuptsya in dotsіlnostі th vigіdnostі exterier kupіvel danogo product. Vikoristovuєtsya on etapі zrіlostі zhittєvogo product cycle, to dwellers Username Lost Password postіyno pam'yatali about goods.

Reklamnі suvenіri

- Korisnі drіbnitsі s application to them іm'yam reklamodavtsya, SSMSC bezkoshtovno vruchayutsya spozhivacham.

Remarketing

- Marketing in situatsії znizhennya popitu characteristic vsіh vidіv tovarіv i whether yakogo perіodu hour.

Referent of advertising

- Rozroblyuvach Pervin pismovogo varіanta Sponsored povіdomlen for radіo i telebachennya on pіdstavі Informácie manager s i ADs klієntіv schodo setting zavdan in reklamі tovarіv chi poslug vіdpovіdno to fіnansovih mozhlivostey klієntіv i Especially zasobіv masovoї Informácie.

Referentnі groupies

- Groupies, SSMSC Je chat (in razі bezposerednogo spіlkuvannya) abo indirect ob'єktami for porіvnyannya, abo zrazkami for naslіduvannya in protsesі formuvannya poglyadіv abo povedіnki okremoї Helsinki Human.

Rinkova strategіya

- Sukupnіst marketing zahodіv for Relief yakih kompaniia Got Namir dosyagnuti zaplanovanih obsyagіv sale i pributku.

Rinkovy poslіdovnik

- FIRMA, rozvivaєtsya scho, yak pragne vtrimati his chastku not "rozgoyduyuchi Choven".

Rinkovy claims t

- FIRMA, rozvivaєtsya scho, yak actively fighting for zbіlshennya svoєї chastki on market analysis.

Rinok

- Sukupnіst usіh pokuptsіv Pevnyi product type Hotel abo, yak nayavnih really, so i potentsіynih.

Rinok Activity

- Rinok s Pevnyi mind tsіnnih paperіv chi tovarіv, SSMSC Je ob'єktami Part I of the great land.

Rinok auktsіonny

- Rinok on Money Does vikoristovuєtsya sposіb sale tovarіv, neruhomogo th іnshogo lane and takozh tsіnnih paperіv s publіchnih torgіv, if pokuptsem staє one hto proponuє for goods naybіlshu tsіnu.