home Marketing Слоник ключових термінів з дисципліни «Маркетинг» - Grebnov M.G.

Слоник ключових термінів з дисципліни «Маркетинг» - Grebnov M.G.

Litera "C"

Tsili going to the market

- 1) the shwidke penetrated into the new market; 2) the maximum achieved by the income for a minimum of vitrage and a given oath of real estate.

Marketing

- directly tusil company on obuslugovuvannya odnієї abo kilkokh group spozhivachich, vidminnyh spilnistyu demand characteristics.

Tsiloviy tinder

- 1) sukupnist buy, sho moyut sshozh consumer polo zagalnі characteristics, yakih kompanіya zbiraetsya obsluzhovuvuvati; 2) part of the kvalifikovanogo rinku, in a kind of fiction virishila spryamuvati own.

Price

- 1) virazhennaya war goods. In the fundamentals of lying down wartism, ale riven tsini for a specific product can be inspected for not falling on the sidewalk і proponuvannya, monopoly tsіno-

Utonorenia that Ін .; 2) grosov suma, yaku to take for the goods of the chi to the ambassador, abo sum of quiet prices, yakі spizhivach vіddaє in obmіn on the right volodіti abo vikoristivuvati goods abo sggu.

FOB price

- the contractual price in the call-up of the economy, including the goods, and such as the export of the exporter from the port to the port, including on-board the vessel. Ризик випадкової загибелі чи псування товару переходи із продаця на закупця at the moment of actual goods being re-shipped by the goods of the ship's ship in the port-side port of Navantazhennia.

FOB-airport price

- including the basis of post-production FOB ("in the airport"): the seller of zobov'azaniy deliver goods and pass the yogo to the urgent transfer in the airport, the buyer, the payment for the transfer of goods; Purchase of cobs to pay for transportation, to take the goods.

FOB-ship price

- including the basis of the post-production FOB ("on board the ship"): the seller of zobov'yany for the rahunok put the goods on board the ship in the port of the port of Navantazhennia and hand over the purchase of a bill of lading; Kupepets frekhuta ypayuču yacht, spivischaє krupnetsya about mіsce i umvi navantazhennya. Rizik psuvannya goods go to buy at the time of the transfer of goods to the ship.

Price "FOR"

- including basic bases of post-office FOR ("visually on the racks" chi franco-stantsyіya vidpravlennya): the seller for the raion of rajunok to transport the goods, zavantazhuyu vagoni chi dzedyє stantsicnyy warehouse, transfer the purchase of transport yіі kyerstіynі documents. Pokupets pay for transporting the goods, making out all the documents, not keeping the goods safe at the time of the transfer of goods to the transport agency.

The "franco" price

- the price of the yogo delivery to the marked cordon (month).

Price "franco-wagon"

- the price, including the basis of the post-sale by the seller of the product to the point where the waggons are transported in the hallway: the seller of the zobovaniya for the rajunok zamoviti wagon and zavantazhiti in this product at various times of the car; To put the goods on the warehouse and to keep the document in front of the other parties. Усі ризики at the moment of transferring vtatazhu zaliznitsi nese kupetsets.

The price of "ex-factory-post-holder"

- the price, including the basis of postavannya, for the anchor seller is not the zodiac zobov'azan shodo delivery of goods to the purchasers. Seller of goods and goods to buy goods in the term, in the contract, for the storage of goods in the purchased transport means. Pokupets nes all riziki schodo to the goods at the time of the yogo in the seller's warehouse.

Price "French cordon"

- contractual price for the invoice of goods, delivery of goods to the goods, delivery of goods to the goods, insurance of goods, delivery of the yogo delivery to the front of the cordon (місця).

The price of "franco-pereviznyk"

- including basestheskuyu postavannya "visno per perevіznika", for the anchor seller of zobovyazany building a product from a rozporyadzhennya perevіznika in an item designated for purchase, give the purchase of a bill of lading for a consignment, a draft of a transhipment, a parcel for a rajunok dogovir transported; The merchant pays for the vitrati from the formwork of the waggonage parties, from the vivantage to the goods. Navantazhennya zvichaynno pay for the seller.

Price forwards

- різновид цін у ринкиій економіці за операцій на біржі.

Ціни еталонні

- ціни, які відкладаються у свідомості покупців і які є акким ціновим орієнтиром, если покупці шукають пвний товар.

Цінова еластичність

- міра чутливості попиту до зміни ціни.

Ціноутворення на основі беззбитковості (забезпечення цільового прибутку)

- Installing the price in such a way, shob pokriti vitrati vibrobitnita and prosuvannya goods; Installed on the river's planned surplus.

Ціноутворення на основі рівня поточних цін

- Installing tsіni nasampered on the basis of competition, and not viasnit vitrat abo popita.

Ціноутворення на основі цінності товару

- Installed on the basis of the purchase price of the goods, not the seller's vitar.