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Glossary of key terms in the discipline “Marketing” - M. Grebnyov

Litera "F"

Financial intermediaries

- banks, credit and insurance companies, as well as establish and install, as well as support financial operations, but insurance insurance, buy and sell goods.

Formula marketing

- sukupnіst chotirokh of warehouses for marketing: prices, goods, advertisements and retail.

Formulyuvannyy direct rozroblennya (FNR)

- Formulation of strategic (forthcoming strains) fragmentation, what about a vibrant vibrancy, I will describe goods / markets and technology, in such a way you need to preserve respect, so that you can reach your goals.

Fragmentar Industry

- It is characterized by broad abilities for competitive competition, while overall skin is small.

Franco-Ventage (FOB)

- smart delivery of goods by road, which is included in the list of services;

Franco Prikordonna Station

- the type of delivery, for a certain type of crawling of goitres' obligations to deliver the goods to the prikordonnoy station, with the help of the process of transferring the first transport documents transmitted by the contract.


- the basis is umova postachannya, scho iznacha є order of payment for goods on a monthly basis, I have the legal right to pay, the region has prices for transport, ventilation and distribution.

Franco Umova

- Umova sale, all the way up to some kind of customer’s purchase, without any advance sales, transport and sales, and the product, which is included in the price of the product.


- Licensing, right to conduct business, reward for song compensation.


- Malovіdoma firma chі dіbny pіdpriєmets, who have won the right of the franchisor to do the job with the trademark і zobov'yazyuetsya to keep up with the standard yakostі.


- 1) the system is transferred by the detachment to the private company of special rights, privileges, for the victory I will pay a fee; 2) a form of marketing for the distributor of goods, for such a “father’s” company (franchisor), it is solely necessary for the second party to the company (franchise) the right to receive a robotic business at the reserved form for the duration of the time.

Specific Marketing Functions

- comprehensively managing the market and economic conditions, analysis of virological and productive opportunities, fragmented marketing strategies and programs, carrying out commodity, price, distribution and marketing control, marketing and marketing services

Functions Market

- Straightforwardly and completely filling out the patronage of people's statehood, business, organization.

Functional book (a book of the sphere of trade)

- Reduced price for goods, which sellers can use for channel sellers for goods, for example, for singing functions, for example, for sales of goods, for sale and for sale.


- Deposits vitrate with income from the income for security.