Слоник ключових термінів з дисципліни «Маркетинг» - Grebnov M.G.

Establishment of discretionary pricings

- Tsіnoutvorennya s urahuvannyam vіdmіnnostey have characteristics spozhivachіv, tovarіv abo mіstseznahodzhennya product Chi Hotel. Різниця в цінах не простить від відмінностей у витратах.

Establishment of Ідиної ціни and including in the delivery

- Strategіya vstanovlennya tsіni for geografіchnim principle of yakoї kompaniia priznachaє єdinu tsіnu, vklyuchayuchi in neї odnakovu for vsіh klієntіv bag of the agriculture vitrat Square od Georeferencing їh roztashuvannya.

Established zonal codes

- the strategy of establishing the tsini for the geographic principle, for the anchor company of the viokremllyu dvі abo more geographic zones. Usi klієnti, scho perebuvayut at the boundaries of one and the same zone, paying that very sumarnu tsinu; Scho bіshe vіddalena zone vіd postachal'nika, vishche tsіna to goods.

Establishment of the price up to the basic point

- Strategіya vstanovlennya tsіni for geografіchnim principle of yakoї Seller vibiraє Pevnyi Misto yak basis points i s styaguє usіh klієntіv transportnі vitrati in sumі scho dorіvnyuє vartostі delivery od tsogo Mista to mіstseznahodzhennya klієnta, Square od of s yakogo Mista factuality vіdvantazhuєtsya goods.

Establishment of tsin for stimulating zbutu

- Timchasove priznachennya for goods tsіn nizhchih for preyskurantnі and іnodі navіt nizhchih for sobіvartіst for korotkochasnogo pіdvischennya zbutu.

Establishment of a pricelist for self-serving delivery

- Strategіya vstanovlennya tsіni for geografіchnim principle of yakoї kompaniia for the obsession of order chastkovo abo povnіstyu bere on itself faktichnі vitrati s delivery tovarіv.

Installing the price on the add-ons

- Installing a pricelist on dodatkovi abo dopomizhny viroby, scho sell at a time with the main virologic.

Establishment of goods on nabir goods

- об'єднання кількох товарів у one набір і sales yogo for the lower price.

Establishing the price on obovjazykovoy obladnannya

- Fixed tsіn for goods SSMSC vikoristovuyutsya time h basic virobom, napriklad, Lesa for razors abo fotoplіvka Camera.

Establishment of a product on a vibrobitvita product

- Installed on the pobichny products vibrobnitsva for pidvistchenya rivalprosprostochnosti tsin on the basic com.

Establishment of the price for goods

- set the price of goods and goods, enter the assortment of goods, look at the redistribution in the inventory, on the dispute with the authorities, and on the competitors.

Establishment of tsin, ordinovanyh na tsinnity

- Strategy, is based on proponuvanni spozhivacham rozumnogo poyednannya anchor goods and good obesgovovuvannya for prinyatnoyu tsinoyu.

Established tsіni z urahuvannyam psihologії zakuptsya

- підхід до ціноутворення, що враховує не тільки економічний, а й психологічний аспект ціни. For tsiogo pіdhodu kupepets same z tsini i know about important things about the goods.

Installed on the basis of bidding

- Set the price at the front of the line to look at the competitiveness of competitors, and not at the expense of vitrians. Zastosovuyutsya in that case, if the company is applying for a contract vikonanya.

Establishment ціни ФОБ в місці походження товару

- the strategy of establishing the tsini for the geographic principle, for the sake of a companion to be transferred to the out-of-the-way on the premises of the free-board (franco-car); At tsyomu vsya vitrati from the delivery of the goods to the pidpriemstva-vigiluvacha up to the miscount, take the clay.