home Marketing Dictionnaire klyuchovih termіnіv distsiplіni s "Marketing" - a rowing MG

Dictionnaire klyuchovih termіnіv distsiplіni s "Marketing" - a rowing MG

Litera "Y"

"Ubivtsa" trademark kategorіy

- Novi eg yaknayagresivnіshoї rinkovoї torgіvlі for znizhenimi tsіnami, if duzhe cheap prodayutsya Flea vіdomih brands chіtko viznachenoї the category.

lands torgovelna

-. To UW nalezhat usі land, pov'yazanі s obmіnom goods materіalno-rechovinnіy formі i s nadannyam poslug mostly yak, so i such scho zabezpechuyut mіzhnarodny tovaroobіg.

Lands torgovelna is straight

- Operatsіya mіzh bezposerednіmi virobnikami i spozhivachami tovarіv, robіt, poslug. Perevagi these lands: 1) mozhlivіst pokuptsya win a sama of the goods, scho Yomou potrіbny; 2) zv'yazki mіzh owner i pokuptsem ustanovlyuyutsya on stadії NAUKOVO doslіdnih-chi Design robіt scho dozvolyaє vchasno vnositi korektivi zdіysnyuvanu in favor; 3) pokupets ustanovlyuє bezposerednі zv'yazki s uchasnikami chi postachalnikami main seller, Especially for the folding of order.

Lands torgovelno-poserednitska

- Operatsіya, pov'yazana s kupіvleyu-sale tovarіv, robіt i poslug, vikonuvana s doruchennya pokuptsya chi seller Square od Demba trading poserednikom pіdstavі on land, scho ukladaєtsya mіzh them.

lands umovna

- Lands for yakoї one uchasnikіv s Got right vіdmovitisya od vikonannya svoїh zobov'yazan, splat other Pevnyi premіyu. Tsіl - obmezhiti vtrati od Oscillations kursіv pid hour termіnovih bіrzhovih operatsіy. Fallow od of hto s uchasnikіv i yak Got right to zmіnu drain land, rozrіznyayut: s lands poperednoyu premієyu, please Zi zvorotnoyu premієyu, optsіon, Shelving.

Unіvermag (unіversalny torgovelny mortgage)

- Pіdpriєmstvo rozdrіbnoї torgіvlі, yak vіdrіznyaєtsya od іnshih great rіznomanіtnіstyu group tovarіv scho proponuyutsya (odyag, goods for budinku i gospodarskі goods). Cutaneous trademark GROUP opіkuєtsya spetsіalіzovany vіddіl unіvermagu, ocholyuvany fahіvtsyami s postachannya abo torgіvlі goods danoї groupies.

Unіversam

- Torgovelny mortgage samoobslugovuvannya, yaky spetsіalіzuєtsya on a wide assortment of tovarіv. Proponuє bіlsh wide assortment, from nіzh spetsіalіzovanih kramnitsyah, ale Mensch nіzh in unіvermagah.

Unіversam wide profіlyu

- Kramnitsya, yak rozmіrami priblizno vdvіchі perevershuє zvichayny unіversam i proponuє a wide assortment of i prodovolchih neprodovolchih tovarіv povsyakdennogo popitu and takozh nabіr dodatkovih poslug, napriklad, hіmchistku, poshtovі Hotel, manifestations fotoplіvki, іnkasuvannya chekіv, gas station i primіschennya for Mitt avtomobіlіv.

Unіkalne proponuvannya sale

- Єdina in svoєmu rodі perevaga product abo Hotel, yak i kompaniia posilen postіyno reklamuє i pіdtrimuє on svoєmu tsіlovomu market analysis. Perevaga zazvichay vіdobrazhaє deyaku funktsіonalnu perevagu product chi Hotel Hotel on goods abo konkurentіv: bіlsh Visoka yakіst, lіpshe obslugovuvannya, nizhcha Cena, complete the bіlsh tehnologіya vigotovlennya abo obslugovuvannya.

Packaging

- Processes rozroblennya i virobnitstva zhorstkoї abo m'yakoї obolonki for the product.

Packages for znizhenoyu tsіnoyu

- Znizhenі tsіni vkazuyutsya virobnikom bezposeredno on upakovtsі abo yarliku.

Usvіdomlennya require

- Persha stadіya processes of acceptance rіshennya about the purchase, if pokupets leaning usvіdomlyuє needful abo znadobu.

Uspіh komertsіyny

- Dosyagnennya zaplanovanogo chi ochіkuvanogo result gospodarskoї dіyalnostі zavdyaki tsіlespryamovanim dіyam scho zabezpechuyut obsession (zbіlshennya) dohodіv pіdpriєmstva abo polіpshennya (stabіlіzatsіyu) Yogo fіnansovogo camp. W. to. Pov'yazany not tіlki Zi zbіlshennyam dohodіv, ale i s low indirect zahodіv, napriklad, znizhennyam vitrat.