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Marketing: basic methodical postnik - Pavlenko A.F.

4. CONTROL TASKS AND PURPOSES TILL ALL ROSDILIV

Tasks

task 1 Rozrahuvati price of goods, in fact:

  • ochkuvanii oath virobnitstva and zbutu - 50 000 od .;
  • pet zmіnnі vitrati - 20 minds. od .;
  • postіnі vitrati - 600,000 minds. od .;
  • peredbachuvana part of a ride - 20%.

task 2 Pitomі vitrati virobnitstva goods become 70 minds. od. For the price of 100 minds. od. pіdprimstvo mozhe virobiti i realizuvati 7000 od. goods on month. Vidtak zavantazhennya virobicheskih squeezes becomes 70%. For the price of 90 minds. od. Virology and realizability obligations can reach up to 10,000 odds, and viral obligations will be 100% completed.

Yaku tsinu (100 minds. Od., 90 minds. Od. Chi differentsiu) mu pidprimstvo zapononuvati rynku, so that you can take the maximum profit?

task 3 Unusaldok pidvishchennaya tax deductible price of wine dancing grew from 4 to 5 UAH., And the oversight zbutu zmenshivsya z

15 to 12 million dances on the river.

task 4 Rosrahuvati odnosti elastichnosti i zrobiti v_dpov_dnі visnovki.

Rozrahuvati is the most significant point of bezbitkovosti, as a rule vidomo, scho postіynі vitrati become 20 000 minds. od., vidpuskna tsina - 100 minds. od., and pet zmіnnі vitrati - 80 minds. od.

task 5 Pіdprimstvo realizuє products for a price of 50 UAH. With the whole direct pet vitrati become 40 UAH. Such a price may be granted to a company realizing a stretch of a month 20,000 od. products.

Viddil doslidzhen market installing, scho for lower prices up to 46 UAH. elastichit popit (Ke) becomes 6.0, and for lower prices to

44 UAH - 8.0. Yake znizhennya price will be higher for business?

task 6 Visiting elitism, vicarious data tables, de n - serial number of student’s nickname in the journal of the academic group.

Product Listing

Price

Popit

primary

після зміни

first

Після зміни ціни

A

94

91

146

147 + n

B

126 + n

186

124

190

IN

1270

1230

285 + n

435

task 7 Following the results, the Nord food company vibrated with Tsilov rinok, and it drinks 20-25% more than it is safe to drink on refrigerators. For the market, I’m most likely to have such company-producers: “Luxus” (10% of the market), “Fenix” (5% of the market), “Minsk” (5% of the market), “Snayge” (3% of the market).

The company “Nord” has three types of refrigerators: “Purga”, “Sirius”, “Frieze”. Shchorіchny vipusk - 1 million pcs. Planned oath of supplies of refrigerators for vibrations of the whole rinok - 500-600 thousand. PCS.

The parameters of the refrigerator and the specifications are presented in the tables.

Analyze information about the comrade and price rinok. Name the brand of the refrigerator, which needs to be taken as the base for the Nord company. Evaluate competitiveness of the three brands of refrigerators of the Nord company.

On the basis of the analysis, there are three brands of refrigerators, one can be used only one vibration, one can be more clear to the whole market.

VARTISNI REFRIGERATOR CHARACTERISTICS

No.

for / p

Specifications

Brand of refrigerator

Luxus

Fenix

Snayge

Minsk-15m

Sirius

Blizzard

Frieze

1

Відпускна Ціна, drain. od.

1700

1450

1600

1700

1400

1700

1600

2

Summarized exploitation vitrati for the entire lines of service, drain. od.

5000

6700

7000

6000

6600

4500

6200

TECHNICAL PARAMETERS REFRIGERATOR

Brand of refrigerator

№ for / p

Parameters

Wag parameter

Сі-

rіus

Blizzard

Frieze

Fenix

Snayge

Minsk-15m

Luxus

1

Resource (yew year)

100

130

120

130

110

120

130

18

2

Power supply for Dobu, kW / year

1.65

1.10

1.25

1.30

1.75

1.65

0.90

fifteen

3

Low temperature temperature (NTV), ° С

-12

-fifteen

-12

-18

-10

-12

-12

thirteen

4

About NTV, dm3

40

fifty

fifty

60

40

fifty

60

12

5

Design (Bali)

4

6

3

5

3

4

5

10

6

Hour of saving products, vimknenny elektroenergії, year

5

eleven

10

10

5

5

10

5

7

Material, kg

48

60

55

55

70

65

55

5

8

Ob'm, l

250

280

260

265

240

280

240

eleven

task 8 Visnocity dotsіlnіst vibora direct chis of the interposed channel rozpodilu, as a rule in such a way.

Obligations to Zbutu, which should be taken care of, - 1 600 000 UAH. on month. Number of contacts - 1200. Number of contacts with a leather contact - one telephone call for 2 times. The number of contact dzіnkіv for a day, as one may be praised by one person who is in business, is 8.

The average pay of the principal of the company to the payroll is 500 UAH. on month. Warehousing and ofisnit vitrati viddilu zbutu - 400 000 UAH. on month. Narakhuvannya on the pay of the employer wages viddilu zbutu - 13%. The national trade intermediary for the entire oath of the vicananich robot is 10%.

task 9 Vibrate the middleman for expert estimates submitted to the table.

Assessment criteria

Rating of criterions in the middle

A

B

1. Zbutova dіyalіst

7

8

2. Pіdtrimuvannya іvnya stock_v

5

4

3. The availability of obligations and obligations.

6

9

4. V_dnosini zі spozhivachami

4

2

5. Management

3

4

Zavdannya

scandal 1 To the most important side of marketing dіyalnostі pіdprimstva follow:

1) daily planning and marketing visits;

2) securing the necessary information for the adoption of business decisions;

3) secured marketing dyalnosti necessary material, labor and financial resources;

4) Competent price policy.

Explain, how are aspects of marketing important for successful business? why do you suspect ix of specialties?

scandal 2 Take a look at the curves of the product cycle. Bring goods, yakі, to your little thought, see the leather and curved lines.

. Classic crooked life

A.Klasichna curve of life cycle goods

Trivaly "boom"

B. Trivaly "boom"

. Fashionable New

V. Fashion

Grebіnchastva Kriva

G. Grebіnchastva kriva

Seasonal crooked

D. Seasonal Kriva

. Crooked fetish goods

E. Crooked fetish product

Kriva stabіlіzatsії popitu

Є. Kriva stabіlіzatsії popitu

Repeated cycle curve

J. Kriva with a repeat cycle

matchday 3 At the table, it’s meant to see the food and see the marketing. Lіnіyami z'єdnayte vzamozvozv'yazanі name.

SEE THE MARKETING IT IS EASY TO VID DRINK

See popita

Sound

See marketing

Unposted

Conversion

Special

Stimulating

Omanlivy

Remarketing

Negative

Synchrome marketing

Agiotage

Developing

Folding

Demarketing

Null

Tactful

Latent

Protidium

Poor

Індивідуальний

Povnotsіnniy

Підтримуючий