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Marketing: basic methodical postnik - Pavlenko A.F.


Theme 1. The essence of marketing for the marketing concept

Practically busy 1 (2 year)

1. Sutnist marketing to that yogo resemblance.

2. Evolution concept marketing.

3. Marketing triads (consume, values, power).

4. Sutnist and see marketing.

Practically busy 2 (2 years)

1. Marketing rozumіnnya product (services). Classification of goods and services.

2. Wariness and satisfaction as a marketing category.

3. Marketing communications.

4. Marketing rozpodil.

5. Rinok as a marketing category.

Theme 2. System and characteristics of marketing

Practically busy 1 (2 year)

1. Principles of marketing.

2. Head of marketing functions.

3. Marketing of goods to the living consumer and the virochnic-technical designation.

4. Intermediate marketing.

5. Strategic, tactful and operational marketing.

Practically busy 2 (2 years)

1. See marketing fallow in sight.

2. Integrations and non-integrations marketing.

3. Commercial and non-commercial marketing.

4. Marketing services.

5. Global and marketing differentiation.

Practically busy 3 (2 years)

1. Mikrota macromarketing.

2. Internal marketing marketing.

3. Social and ethical marketing.

4. International marketing.

5. The system is for marketing.

6. Navigation cadre to marketing.

Theme 3. Marketing commodity policy

Practically busy 1 (2 year)

1. The essence of the structure of marketing and commodity policies.

2. Product marketing concept.

3. Competitiveness of products and methods of recognition.

Practically busy 2 (2 years)

1. Sutnost understood "new product".

2. Ways to create a new product.

3. Algorithm for the development of new products.

Practically busy 3 (2 years)

1. The concept of life cycle of goods.

2. Marketing on the other stages of the life cycle of goods.

3. Commodity assortment and commodity nomenclature, differentiation and diversification.

4. Criteria for the methodology of products.

5. Organizational forms of product management.

Theme 4. Marketing price policy

Practically busy 1 (2 year)

1. The essence of the role of marketing price policy.

2. Algorithm marketing rosrahunku price.

3. Methods rozrahunku price on ambush vitrat.

4. Rozrahunok price in ambush rykh sprynyattya living with.

Practically busy 2 (2 years)

1. Established price ambush competitive minds.

2. Rosrahunok price at the framework of commodity nomenclature.

3. Established price for geographic signs.

4. Rozrahunok price to ambush their typical types of minds.

5. Indirectly valued.

Practically busy 3 (2 years)

1. Pricing policies of higher prices and penetration.

2. Differential price.

3. Politics of elastichnyh and stable prices.

4. The policy of prestigious prices and prices for the comrade, as it is known from the law.

Topic 5. Marketing policy.

Practically busy 1 (2 year)

1. The essence and basic elements of the marketing communications complex.

2. The algorithm is formulated to a complex of marketing communications.

3. Advertising (daily, see).

4. The algorithm is accepted for advertising of goods (services).

Practically busy 2 (2 years)

1. Propaganda (sutnist, see).

2. Stimulate zbutu (daily, straightforward that method).

3. Sutnist that process of personal sale.

Theme 6. Marketing policy rozpodilu

Practically busy 1 (2 year)

1. Sutnost, zavdannya that funktsії marketing policies і ізподілу.

2. Sutnist, see that characteristics of the channel rozpodilu.

3. Functions of the channel.

4. The algorithm of the form of the channel is in rozpodilu.

Practically busy 2 (2 years)

1. Factors that can be used to channel optimally structured channels to the channel.

2. Clutter and the principle of intermediation in the distribution channels.

3. Mainly see the middle business and organization.

Practically busy 3 (2 years)

1. The main aspects of channel management rozpodilu.

2. Conflicts in the channels of distribution and the methodology of liquidation.

3. Evaluation of the channel in rozpodilu.

4. Marketing policy and logic and logic.