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Іnformatsіyny Marketing - Єzhova LF

1.3. Tsіlі that funktsії іnformatsіynogo Marketing

Tsіl іnformatsіynogo Marketing - Know vіdpovіdnіst mіzh mozhlivostyami іnformatsіynih structures i require spozhivachіv tsіlovogo market analysis. Zrobiti tse mozhna tіlki s Relief systematically doslіdzhen zovnіshnogo that vnutrіshnogo seredovisch fіrmi. Zastosuvannya marketing doslіdzhennya іnformatsіynimi structures obmezhene galuzzyu vivchennya іnformatsіynih require Vibor klyuchovih segmentіv market analysis. Zastosuvannya marketing spryamovane on formuvannya zv'yazkіv іz gromadskіstyu on stvorennya іmіdzhu fіrmi.

Dotsіlnіst zdіysnennya marketing zahodіv polyagaє in fact, scho tse daє zmogu priskoriti vіddachu virobnichih fondіv, pіdvischiti mobіlnіst virobnitstva that rіven konkurentospromozhnostі іnformatsіynih produktіv, svoєchasno stvoriti novі іnformatsіynі Flea she priskoriti prosuvannya їh on Ti markets Agricultural Art, SSMSC nadadut mozhlivіst dosyagti maximum komertsіynogo efekt.

Main zavdannya іnformatsіynogo marketing polyagaє tіlki not in fact dwellers zaluchiti yakomoga bіlshu Quantity pokuptsіv (koristuvachіv), ale th prodatsya dermal s are the maximum Quantity іnformatsіynih poslug vіdpovіdno to їh required. Yogo osoblivіst polyagaє in fact scho tsі not require zavzhdi chіtko usvіdomlyuyutsya themselves pokuptsyami i zvichayno not chіtko viznachenі pevnі moments in an hour. Tom neobhіdnoyu Je-valued robot nablizhennya іnformatsіynih produktіv i poslug, zaproponovanih fіrmoyu to іnformatsіynih models bіznesu, pobudovanih in uyavі koristuvachіv, i for pіdtrimuvannya stіykogo popitu them protyagom usogo perіodu sale.

For chasіv admіnіstrativno-komandnoї Economy іnformatsіyna dіyalnіst zdіysnyuvalasya bezkoshtovno nekomertsіynimi organіzatsіyami, scho for rakhunok budget fіnansuvalisya (banks, Book Cabinets toscho). Іnformatsіyna FIRMA guilty vrahovuvati in svoїy programі marketing of the fact scho-valued Chastina potentsіynih koristuvachіv not skhilna spriymati nadanі Hotel Yak goods i platiti for them. Krіm of pokupets not zavzhdi vmіє correctly vikoristovuvati otrimanu іnformatsіyu through psihologіchnі, profesіynі, etichnі that INSHI bar'єri. Osnovnі rules іnformatsіynogo marketing zaproponovanі S. Arnold (S. Arnold) [144], urahovuyut sama tsі aspects vіdnosin mіzh owner i pokuptsem on іnformatsіynomu market analysis:

Rule 1. Whether yak, yak zavgodno great іnformatsіyna require zadovolnyaєtsya zdebіlshogo nayprostіshim way without urahuvannya neobhіdnih to tsogo hour that pennies. Tom spozhivachі Informácie not zavzhdi skhilnі stavati koristuvachami DBA.

Rule 2. Yakscho vzhe at spozhivacha Informácie sformuvalisya pevnі navichki zbirannya її then їh mayzhe nemozhlivo zmіniti navіt of minds digit vitrat marketing.

Rule 3. Conduct іnteraktivnogo Poshuk zazvichay zdіysnyuєtsya not timey who dіysno potrіbna іnformatsіya, more perekladaєtsya on nizhchі pіdrozdіli.

Rule 4. Nedotsіlno ohoplyuvati marketing company profile, yak not Got neobhіdnogo ustatkuvannya abo not Got Bazhannya platiti for іnformatsіyu.

Rule 5. Koristuvach not zavzhdi volodіє dostatnoyu kvalіfіkatsієyu, neobhіdnoyu obsession for neobhіdnoї Yomou Informácie.

Rule 6. Koristuvach not zavzhdi Mauger chіtko sformulyuvati svoї vimogi to іnteraktivnogo Poshuk, i to od its vіdmovu Demba vіn obґruntovuє not bunt arguments and timey, SSMSC Yomou prostіshe poyasniti (napriklad, visokі tsіni that / abo skladnіst іnterfeysu).

Marketing dіyalnіst іnformatsіynih structures guilty zabezpechuvati:

• obsession dostovіrnoї svoєchasnoї information The kon'yunkturu market analysis (structure that dinamіku popitu on іnformatsіynі foods that perevagi spozhivachіv);
• mozhlivіst udoskonalennya spozhivchih vlastivostey that nomenclature іnformatsіynih produktіv i poslug for Relief yakih povnіshe zadovolnyatimutsya Request spozhivachіv porіvnyano s ІPP konkurentіv;
• neobhіdny vpliv on spozhivacha on popit on rinok, scho zabezpechuє maximum control spherical realіzatsії.

Іz tsogo viplivaє scho marketing dіyalnіst іnformatsіynih fіrm polyagaє in vikonannі such funktsіy:

• analіtichnі funktsії scho zabezpechuyut systematically Complex analіz zovnіshnogo i vnutrіshnogo seredovisch fіrmi, kon'yunkturi market analysis;
• advertising and zbutovі funktsії scho zabezpechuyut formuvannya popitu, company profile is the prosuvannya zbutu produktsії, formuvannya tsіnovoї polіtiki;
• upravlіnskі that kontrolnі funktsії scho zabezpechuyut systemic upravlіnnya dіyalnіstyu marketing, marketing control vikonannya planіv i rіshen that otsіnku efektivnostі їh.

Іndustrіya іnformatsіynih poslug is staying pid postіynim vplivom novih іnformatsіynih tehnologіy, rozvitku zasobіv DBA udoskonalennya konkuruyuchih zasobіv rozpovsyudzhennya komertsіynoї Informácie. On vіdmіnu od bagatoh Galuzo, іndustrіya Informácie tsіlkom pozbavlena stabіlnostі: kozhnі two or three prophets z'yavlyaєtsya nevіdoma ranіshe tehnologіya scho novih stimulyuє Poshuk napryamіv іnformatsіynogo bіznesu. Tom does not mozhna govorito about zakіnchenu STANDARD programa іnformatsіynogo marketing, yak іsnuє spozhivchogo for marketing.