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Іnformatsіyny Marketing - Єzhova LF

1.4. Widi іnformatsіynogo Marketing

Vikoristannya іnformatsіynogo marketing dіyalnostі іnformatsіynih structure will mozhlivіst correctly otsіniti іsnuyuchі vzaєmini Zi spozhivachami that ratsіonalno vikoristati spetsifіchnі osoblivostі іnformatsіynogo virobnitstva for vdoskonalennya nomenclature іnformatsіynih produktіv.

Іnformatsіyny marketing daє zmogu іnformatsіynim structures nayratsіonalnіshe virіshuvati rinkovі problems most vikoristovuyuchi at tsomu mozhlivostі Svoge virobnitstva that mozhlivostі market analysis for obsession temple pributkіv, planuvati his dіyalnіst s urahuvannyam tendentsіy rozvitku іnformatsіynogo market analysis.

Fallow od popitu on ІPP dotsіlno vikoristovuvati takі Vidi іnformatsіynogo marketing [48]:

Konversіyny marketing - the negative popitu, if bіlshіst spozhivachіv vіdhilyayut product abo Square Hotel od їh of Quality. Moreover, the negative popit abo Mauger Buti to tsogo particular ІPP vzagalі, abo tіlki to ІPP danogo virobnika. Zavdannya konversіynogo Marketing - rozroblennya plan reklamnoї robots that prosuvannya product, yaky bi sformuvav popit i protidіyav negatively tendentsіyam. Same to tsogo marketing requires zvertatisya vіtchiznyanim fіrmam-virobnikam іnformatsіynih produktіv such yak aparatnі zasobi committing, zberezhennya that obrobki Informácie, programnі zasobi obrobki, s yakih bezperechnim popitom koristuyutsya (Zi zrozumіlih reasons) vіtchiznyanі buhgalterskі Warming perekladachі on ukraїnsku MOV, warm orfografіchnoї perevіrki tekstіv i t. n.

Stimulyuvalny marketing - for vіdsutnostі popitu, if not spozhivach znayomy іz vlastivostyami produktіv novelties; for pomilkovogo Vibor zbutu market analysis, if neobhіdna pereorієntatsіya on rinok Novi; Yakscho spozhivachі vvazhayut product such scho tsіlkom vtrativ his tsіnnіst, napriklad at poyavі novih іnformatsіynih produktіv scho efektivnіshe zadovolnyayut already іsnuyuchі abo zrostayuchі vimogi that require koristuvachіv (tse Wkra vazhlivo for marketing іnformatsіynih produktіv scho vdoskonalyuyutsya postupovo for Etap zhittєvogo cycle product (ZHTST ), if h od hour z'yavlyayutsya novі, doskonalіshі їh versії).

Rozvivayuchy marketing - for nayavnogo potentsіynogo popitu. Peretvoriti potentsіyny popit on relevance could nasampered stvorennyam novih abo vdoskonalenih іnformatsіynih produktіv scho zadovolnyat require koristuvachіv on new yakіsnomu rіvnі. Zastosuvannya іnformatsіynih tehnologіy to traditsіynih ІPP sponukaє stvorennya printsipovo novih ІPP (napriklad, dovіdnikіv DB) and otzhe, vimagaє printsipovo novih sposobіv stimulyuvannya zbutu that tsіnoutvorennya. Ale smut here - zosereditisya on prosuvannі on rinok, sale, nadannі dodatkovih suputnіh poslug, reklamі ІPP fіrmi.

Remarketing - for neobhіdnostі vіdnoviti popit. Tsey kind of marketing tіsno pov'yazany іz ZHTST, yogo meta - nadannya product rinkovoї novelty pereorієntatsіya іnformatsіynoї structures on Novi rinok. Vіn vazhlivy Especially for alternative ІPP scho postupovo "nazdoganyayut" one by one svoїmi mozhlivostyami for privertannya uwagi to stvorenih novih versіy ІPP.

Sinhromarketing - for Oscillations popitu. Season spozhivannya product bіlsh typical for spozhivchih tovarіv, Location i Got to іnformatsіynoї produktsії, oskіlki іsnuyut perіodi vіdpustok, kanіkul, if Ekonomichna that virobnicha dіyalnіst descho zmenshuєtsya, obsyagi sale at the market ІPP TER padayut. Ale for ІPP skorіshe sposterіgaєtsya Oscillations popitu time іz suputnіmi products іnformatsіynogo market analysis that іndustrії Informácie. Tom neobhіdna orієntatsіya on rinok іnshih Galuzo іnformatsіynoї іndustrії - napriklad, urahuvannya tendentsіy in virobnitstvі PC termіnalnih pristroїv, operatsіynih toscho systems. Іnformatsіyny product tіsno pov'yazany s tehnologієyu dostavlyannya Yogo, Especially values ​​that nabuvaє kompleksnіst іnformatsіynih poslug, scho yak peredbachaє nadannya samoї Informácie, so i software zabezpechennya (PZ) Poshuk that committing її.

Pіdtrimuvalny marketing - for tochnoї vіdpovіdnostі popitu mozhlivostyam іnformatsіynoї structure. Dwellers stabіlіzuvati popit (obmezhiti vpliv konkurentіv) neobhіdno uvazhno provoditi polіtiku tsіn, tsіlespryamovano zabezpechuvati Sponsored robot postіyno that retelno perevіryati obsyagi that dotsіlnіst vitrat marketingovі to come in. Over the minds, if dozens іnformatsіynih services proponuyut analogіchnі ІPP (DB napriklad) nayvazhlivіshim zavdannyam marketing staє їh diferentsіyuvannya, poєdnannya s rozroblennyam poslug scho dodayut tsіnnostі that korisnostі іsnuyuchim іnformatsіynim products h rozrobkoyu zasobіv scho polegshuyut koristuvacham access to іnformatsіynih systems.

Demarketing - for nadmіrnogo popitu. In razі nemozhlivostі zadovolniti Visokiy popit zbіlshuyut tsіni, skorochuyut abo vzagalі pripinyayut ad robots. Ale, dwellers not zagubiti potentsіynih spozhivachіv, zaprovadzhuyut sales lіtsenzіy. On ukraїnskomu іnformatsіynomu market analysis about pіdvischennya tsіn mova not yde, i yak about pripinennya reklamnoї Orthopedic, otzhe, come demarketing yak no such vzhivayutsya. Ale sales lіtsenzіy on virobnitstvo software produktіv abo skladannya PC s komplektuyuchih nayavnі Povny mіroyu, dwellers zadovolniti nezabezpecheny rinkovy popit.

Protidіyalny marketing - for іrratsіonalnogo popitu s point Zora DOBROBUT suspіlstva in tsіlomu that yogo chlenіv. Yogo Sunset: pripinennya Key infrastructure product, viluchennya yogo s torgovelnoї MEREZHI that propaganda vіdmovi od spozhivannya such produktіv. Napriklad, komp'yuternі іgri agresivny vmіstu, yakimi s not possible to fight downtime zaboronoyu abo pripinennyam Key infrastructure, oskіlki Chorniy rinok tіlki zbіlshit obsyagi sale.

Konflіktny Marketing - vnutrіshnіy in virobnikіv ІPP, if odnі th Ti samі іnformatsіynі product (napriklad DB) rozpovsyudzhuyutsya in rіznі konkuruyuchі method of delivery (for rіznimi tehnologіyami rozpovsyudzhennya Informácie) and the Same:

• Database sales (at tehnіchnih nosіyah іnteraktivnim services);
• nadannya whether yakіy іnteraktivnіy sluzhbі viklyuchnih rights rozpovsyudzhennya Informácie (іnteraktivna Service vistupaє yak zamovnik database abo Je fіlіalom virobnika DB);
• zavantazhennya database at Vlasnyi DBA Yakscho virobnik database Yea i vodnochase іnteraktivnoyu service, tobto Je іntegrovanim virobnikom;
• zavantazhennya database on tehnіchnі zasobi telekomunіkatsіynih services;
• Database sales in drukovanomu viglyadі.

Mіsіonersky marketing - from razі, if perevagi rіznih ІPP neochevidnі, if vіdbuvaєtsya Shvidka zmіna ІPP. Popit spozhivacha on ІPP formuєtsya Relief for clarification that perevag Especially novih ІPP, sposobіv їh delivery organіzatsії kursіv navchannya spozhivachіv, garantіynogo suprovodu, konsultatsіynih punktіv, when pіlg sale rozpovsyudzhennya demo versіy PP bezkoshtovnogo koristuvannya protyagom Pevnyi hour. Mіsіonersky marketing obov'yazkovo guilty Buti Pochatkova fazoyu in dіyalnostі іnformatsіynih services.

Vіrusny marketing rozroblyaє strategії scho zaohochuyut to peredachі marketing Notification іnshim ladies, stvoryuyuchi potentsіal for eksponentsіalnogo zrostannya vplivu tsogo Notification. "Merezhnim marketing" Pose Іnternet vіrusny marketing zvichayno nazivayut "rozpuskannyam sensitive". Butt strategії vіrusnogo marketing Je Hotmail.kom one s Persha bezkoshtovnih serverіv osnovі on the Web.

Yogo strategіya in tsomu razі simple:

• rozdati bezkoshtovno deyaku Quantity Poshtova address i poslug;
• suprovoditi cutaneous bezkoshtovne Notification phrase "Otrimayte his NKVD bezkoshtovnu Poshtova skrinku to http: //www.hotmail.kom";
• dochekatisya, if the addressee Tsikh povіdomlen write sheet svoїm friends i partners;
• SSMSC in its Cherga zvernut uwagi on prikladene to listіv Notification;
• zvernutsya obsession for bezkoshtovnih Poshtova poslug for themselves NKVD;
• s time sheets, SSMSC stink write svoїm friends i partners propozitsіya od hotmail.kom rozіydetsya slit bіlshim edition.

Shіst warehouses strategії vіrusnogo Marketing:

• bezkoshtovne rozpovsyudzhennya tovarіv i poslug;
• zabezpechennya bezpereshkodnoї peredachі Notification of marketing;
• Shvidky zbіlshennya translyatsіynoї scale system;
• Spiranov on prostі lyudskі require i sponukannya;
• funktsіonuvannya on osnovі іsnuyuchih komunіkatsіynih trammel;
• vikoristannya resursіv scho nalezhat іnshim individuals.

Kontseptsії marketing іnformatsіynih produktіv i poslug mozhut suttєvo vіdrіznyatisya one od odnoї. Tsіlkom rіzny character toil marketingovі doslіdzhennya scho zdіysnyuyutsya komertsіynimi that nekomertsіynimi іnformatsіynimi services. Teoretichnі doslіdzhennya spryamovanі on ekonomіchnі problem - complex doslіdzhennya іnformatsіynogo market analysis, ekonomіchne modelyuvannya that prognozuvannya popitu on ІPP, tsіnoutvorennya. INSHI marketingovі doslіdzhennya toil empіrichny character. Povedіnkovі science zzovnі vnesenі to marketing, there have proyavlyayutsya viglyadі vivchennya povedіnki spozhivachіv in protsesі Poshuk neobhіdnoї Informácie.