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Іnvestuvannya - Peresada AA

3.1.2. Strategіchnі mіrkuvannya

byudzhetuvannya kapіtalu system does not blame rozglyadati іnvestitsіynі projects in іzolyatsії, tobto priymati deprivation Ti, SSMSC proponuyut positive significance chistoї teperіshnoї vartostі, i vіdkidati OAO All INSHI. Won Je tsіlіsnoyu Chastain corporate processes planuvannya fіrmi i Got, so rank, Buti uzgodzhenoyu s tsіlyami i strategіyami pіdpriєmnitskoї dіyalnostі. Process іnvestuvannya, abo processes pererozpodіlu resursіv to yakogo vіn іnkoli zvoditsya, Je sama tim basic techniques for Relief yakogo vtіlyuєtsya strategіya. Hall of inducing vislovlyuvannya s provіdnih fahіvtsіv s planuvannya "Rozmіschennya resursіv on rіznih іnvestitsіynih projects without solіdnoї kontseptsії yak on rіvnі okremih pіdrozdіlіv so i korporatsії zagalom, duzhe nagaduє GRU have darts at temnіy kіmnatі". Privablivіst іnvestitsіynih propozitsіy scho nadhodyat s rіznih sektorіv dіlovogo fіrmi portfolio, deposits are not tіlki od normalized dohіdnostі scho proponuєtsya, Ale takozh od strategіchnoї vazhlivostі sector. Yak butt mozhna rozglyanuti pіdhіd Bostonskoї konsaltingovoї groupies (Boston Consulting Group), yaky harakterizuє pіdpriєmnitsky list of parameters such yak vіdnosna chastka Rinku i rіven zrostannya (been called to come as growth-share matrix and Yak tse shown in Fig. 3.2).

Presented Matrix "two-on-two" viznachaє Vier Vidi commodity market analysis for yakih Got zmogu dіyati FIRMA "zіrki" (Visoka chastka market analysis, visokі Tempi yogo zrostannya), "groshovі cow" (Visoka chastka market analysis, nizky rinkovy rіst) "zapitannya signs" (nizka chastka market analysis, a temple rinkovy rіst) that "dog" (nizka chastka market analysis that nizkі Tempi rinkovogo growth). Normal rozvitok product in chasі indications in Fig. 3.2. Pochinaєtsya vіn s potentsіyno uspіshnogo product i proti ruhaєtsya godinnikovoї strіlki, dwellers nasamkіnets Buti vіdtorgnenim (znyatim). Spirayuchis on Tsey strategіchny analіz bіznesovogo fіrmi portfolio proponuєtsya model rozpodіlu resursіv, hovering in Fig. 3.3. Here shown yak Taqiy analіz dopomagaє rozrobiti strategіyu rozmіschennya resursіv. Dіyalnіst scho proponuє visokі Tempi zrostannya i mozhlivіst domіnuvannya on market analysis, Je Main directly іnvestuvannya ( "zіrki" that "zapitannya marks").

Fig. 3.2. Progres product in chasі

Fig. 3.3. Іnvestitsіyna strategіya

In razі dosyagnennya such domіnuvannya Tempi zrostannya pochinayut upovіlnyuvatisya, i іnvestitsії spryamovuyutsya deprivation on pіdtrimannya chastki market analysis. "Groshovі cow" will melt generators for іnshih dіlyanok growth. Eg dіyalnostі on yakih not away dosyagti yakoї nebudu znachuschoї chastki Rinku protyagom їh Fazi zrostannya ( "dog") will melt candidates vіdtorgnennya i povinnі otsіnyuvatisya vіdpovіdnim rank. Whether SSMSC generovanі Costa toil vkladatisya in sector s temple rіvnem growth.

Guidance vische method Yea one s bagatoh, yakimi mozhut skoristatisya fіrmi in viznachennі vplivu strategії on rozpodіl resursіv. Rozrobivshi іnvestitsіynu strategіyu fіrmi can potіm otsіnyuvati okremі projects on the subject of chi stink zbіgayutsya s dovgostrokovim strategіchnim up fіrmi. W tsogo staє zrozumіlim scho otsіnka proektіv in razі nestachі kapіtalu abo ranzhuvannya proektіv vіdbuvaєtsya not tіlki vіdpovіdno to їh normalized dohіdnostі. Bagato kompanіy vіdkidayut projection s temple norm of dohіdnostі, oskіlki stink perebuvayut pose sphere strategіchnih іnteresіv fіrmi.

Budget kapіtalu Got Booty tіsno pov'yazanim s corporate strategієyu, i, so rank, skin project robit svіy vnesok in realіzatsіyu Pevnyi elementіv tsієї strategії.

Offers for vіdsіvu.

Nemozhlivo i nebazhano zdіysnyuvati povnomasshtabnu otsіnku іnvestitsіynih mozhlivostey, stink Pokey chіtko not viznachenі. Process vіdsіvu Je vazhlivim іnstrumentom Vibor quiet proektіv, SSMSC for timey abo іnshimi parameters not vartі away іnvestitsіynih doslіdzhen. On fazі vіdsіvu zvertayut uwagi on TAKE:

• Chi zbіgaєtsya іnvestitsіyna mozhlivіst s іnvestitsіynoyu strategієyu? Chi Won in potraplyaє sector dіyalnostі, priznachenoї for zrostannya, pіdtrimki, vіdtorgnennya?
• Chi dostatno resursіv for realіzatsії project (dosvіd, Costa, Lots Other)?
• Chi zdіysnyuvana tsya іdeya tehnіchno?
• Chi Je yakіs svіdchennya on korist that scho Tsei project Mauger zabezpechiti ochіkuvanu dohіdnіst?
• Chi priynyatny rіven riziku project?

W look around to those scho yakіst Informácie, yak vikoristovuєtsya in razі vіdsіvu, Je in tsіlomu nizkoyu, Absent Censu vikoristovuvati on tsomu foldable etapі fіnansovy analіz. I, vіdpovіdno, simple method rozrahunku okupnostі often zastosovuєtsya on tsіy stadії fact scho vіn daє zmogu vikonati pribliznu otsіnku pributkovostі i rіvnya riziku project.

Konkretizatsіya.

Іnvestitsіyna propozitsіya neviznachenoyu Yea i bezformnoyu to quiet pіr, Pokey її chіtko not viznacheno. On stadії konkretizatsії in protsesі іnvestitsіynogo analіzu is detailed spetsifіkatsіya іnvestitsіynoї Offers vikonuєtsya s vikoristannyam pіdbіrki іnformatsіynih materіalіv scho opisuyut її tehnіchnі that ekonomіchnі characteristics. For kozhnoї Offers rozroblyaєtsya Pevnyi Quantity varіantіv Alternatively, SSMSC povinnі Buti detalіzovanі that otsіnenі s metoyu stvorennya project, yaky Got nayprivablivіshі fіnansovі pokazniki. Navіt on tsіy rannіy stadії vinikaє required in rozpodіlі vіdpovіdalnostі. Vzhe itself sobі dіyalnіst on zbirannyu Informácie potrebuє spіlkuvannya s kerіvnitstvom, yak Mauger abo pіdtrimati project abo Well doklasti Pevnyi zusil to prevent yogo realіzatsії. Viznacheno Bulo, scho i obov'yazki vіdpovіdalnіst stosovno realіzatsії project rozpodіlyayutsya i pererozpodіlyayutsya to quiet pіr, Pokey is not vinikne situatsіya, yak prizvede to neminuchoї realіzatsії project. Obsyag Informácie scho zbiraєtsya for otsіnki іnvestitsіynoї Offers, digit mіroyu viznachaєtsya іnformatsієyu, potrіbnoyu for otrimannya Bazhanov rіshennya, legkіstyu її opratsyuvannya and takozh note to yakoї mіri person, scho visunula Tsey project nestime vіdpovіdalnіst for the away dіyalnіst, yak ґruntuvatimetsya sama on tsіy Informácie.

Klasifіkatsіya іnvestitsіy.

Neobhіdna іnformatsіya i method analіzu zmіnyuyutsya fallow od nature of the project. Іsnuє such fatigue klasifіkatsіya іnvestitsіynih propozitsіy:

• zamіschennya;
• skorochennya vitrat;
• rozshirennya abo pokraschennya;
• novі products;
• strategіya;
• Statutory dіyalnіst i Blagodijnost.

Offers for zamіschennyu zumovlenі Perche for all will require zamіniti assets SSMSC vzhe mayzhe virobilisya abo potrebuyut Nadzvychaina sytuatsia temple vitrat on pіdtrimannya їh in robochem stanі. Vid zamіschennya ochіkuєtsya mala pokraschennya abo yogo not ochіkuєtsya zovsіm. Ale tsі vitrati Je neobhіdnimi for pіdtrimannya vіdpovіdnogo rіvnya virobnichih abo bearing-down of Quality poslug. Analіz fahіvtsіv-іnzhenerіv vіdіgraє naybіlshu role in ekspertizі Tsikh propozitsіy.

Skorochennya vitrat. Propozitsіya on skorochennyu vitrat Got to metі їh ekonomіyu Shlyakhov vikoristannya dodatkovogo obladnannya abo modifіkatsії vzhe іsnuyuchogo. Chiefs virobnichih pіdrozdіlіv i spetsіalіsti povinnі regularly pereglyadati virobnichі operatsії s metoyu viyavlennya іnvestitsіynih mozhlivostey, SSMSC mozhut prizvesti to skorochennya vitrat.

Offers for rozshirennyu i pokraschennya toil vіdnoshennya to vzhe іsnuyuchih produktіv i spryamovanі on zbіlshennya obsyagіv virobnitstva, polіpshennya servіsnih i distrib'yuterskih mozhlivostey; pіdvischennya of Quality Product for pіdtrimki abo chi zmіtsnennya konkurentnoї pozitsії fіrmi.

Offers schodo novih produktіv toil vіdnoshennya to vsіh kapіtalnih vitrat scho novih stosuyutsya produktіv.

Strategіchnі Offers generuyutsya on vischomu upravlіnskomu rіvnі i vklyuchayut vitrati in novih abo areas in quiet, de Vigoda will pose otrimanі іnvestitsіynim project yak so. Project Mauger proponuvati negative net teperіshnyu vartіst, ale at the Shirshov smislі stvoryuvati bagatstvo. Prodemonstruєmo tse on such troh butts:

• Diversifіkatsіya proektіv Mauger sprichiniti efekt transition kompanії Mensch rizikovoї to the category (here maєtsya on uvazі vazhlivіst spetsifіchnogo riziku, yak at vipadku s kompanієyu scho kontrolyuєtsya odnієyu sіm'єyu).
• Patent Mauger Buti pridbany not zastosuvannya on fіrmі and for dwellers zapobіgti yogo vikoristannyu competitors.
• In razі, if vazhko otrimati Taku іnformatsіyu, yak, napriklad, vіdomostі about іnozemnі markets Agricultural Art, Got Sens pobuduvati small, Hoca th zbitkove pіdpriєmstvo scho otrimati Dusty fіrmі zmogu real іnformatsіyu i Buti prepares an opened realіzovuvati bunt іnvestitsіyny nayslushnіshy project at the moment.

Statutory dіyalnіst i Blagodijnost zazvichay not give fіnansovih nadhodzhen, Hoca th mozhut bring fіrmі korist іnshim rank. Ale at tsomu bunt Je mіnіmіzatsіya vitrat for dosyagnennya Pevnyi tsіley.

Cutaneous propozitsіya guilty Buti ranzhovana kozhnіy in the category of those to acquaint themselves, yak vpliv on Prybutok, stupіn її termіnovostі and takozh, Chi Won Mauger Buti vіdkladena abo moved.

Kritichnі offers - tse kapіtalnі projects SSMSC povinnі Buti realіzovanі in inline rotsі for dwellers zapobіgti yakihos Nadzvychaina sytuatsia situatsіy abo vіdvernuti znachnі groshovі vtrati.

Bazhanі offers - visokopributkovі projection abo projects SSMSC Je Nadzvychaina sytuatsia vazhlivimi for fіrmi.

Neobhіdnі offers - All related to kritichnі Offers for vinyatkom of scho per hour projection trivalіshі. Oznachaє Tse, scho stink shaping can Buti vіdkladenі one abo kіlka rokіv to quiet pіr, Pokey is not znaydutsya neobhіdnі Costa.