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Mercantile іnnovatsіyna polіtika - Kardash VY

9.2. Design Yogo ob'єkti that prog

Pid design abo hudozhnіm konstruyuvannyam, rozumіyut samostіyny view hudozhnoї dіyalnostі s proektuvannya ob'єkta virobnitstva s Pevnyi estetichnimi vlastivostyami. Je Design vazhlivoyu warehouses konstruyuvannya virobіv, oskіlki sama vіn zabezpechuє zruchnіst that priєmnіst koristuvannya virobom, nadayuchi Yomou hudozhnoї viraznostі, garmonіchno-tsіlіsnoї FORMS that іnshih vlastivostey, SSMSC maximum vіdpovіdayut vikoristannyu product for priznachennyam. Golovna meta design - polegshiti vzaєmodіyu Helsinki Human s virobom, zmenshiti nervove napruzhennya, spriyati stvorennyu comfortable minds for fіzichnoї that rozumovoї dіyalnostі, pobutu th vіdpochinku. Zgіdno s vіtchiznyanimi traditsіyami design ob'єktami opened vvazhati kіntsevu produktsіyu yak, so i promislovі zrazki nayrіznomanіtnіshih virobіv mashinobuduvannya, elektrotehnіchnih, radіotehnіchnih that Electonics virobіv and takozh tovarіv cultural pobutovogo priznachennya. In bagatoh rozvinutih kraїnah design ob'єktami vvazhayutsya takozh i virobnichі primіschennya, virobnichy transport tehnologіchnі lіnії, virobnichі teritorії. Vіdpovіdno to DSTU 3899-99 in Ukraїnі ob'єktami design vzagalі vvazhayut OAO All Elements subject-prostorovogo seredovischa scho yogo pіdlyagayut vplivu. Rozshirennya warehouse design ob'єktіv led to zastosuvannya in hudozhnomu konstruyuvannі pіdhodu System, Especially for realіzatsії so the title of "Design-programs" tobto kompleksіv collapsible obladnannya, zagalnoї estetichnoї organіzatsії virobnichogo seredovischa toscho. Especially Ob'єktivnimi dizaynerskih rozroblen uvazhayut estetichnі, ergonomіchnі, sotsіalno-kulturnі, funktsіonalnі, ekspluatatsіynі that marketingovі design characteristics.

Zovnіshnіm virazhennyam hudozhnogo konstruyuvannya Je estetichnіst virobu. W her pov'yazuyut sukupnіst vlastivostey product, scho yogo stvoryuyut hudozhnyu viraznіst, ratsіonalnіst form, tsіlіsnіst kompozitsії, doskonalіst virobnichogo vikonannya. Same tsі vlastivostі svіdchat about viraznіst, garmonіchnіst, origіnalnіst product, vіdpovіdnіst yogo seredovischu, style that modі. Mozhna skazati scho estetichnі dizaynovі characteristics viznachayut rіven estetichnoї doskonalostі ob'єkta i vіdobrazhayut ustanovlenі zagalnokulturnі norm in protsesі estetichnogo spriymannya. Yak usually spozhivachі spriymayut estetichnu doskonalіst product through hudozhnyu viraznіst Yogo, yak ohoplyuє vlastivostі Ti, scho give zmogu pokuptsyu vіdrіzniti yogo od bagatoh analogіchnih. Hudozhnya tsіnnіst Got tsіlkom vіdpovіdati estetichnim uyavlennyam that cultural norms, SSMSC sklalisya in suspіlstvі. Until such vlastivostey nalezhat:

• hudozhno-іnformatsіyna viraznіst, KOTRA daє zmogu otsіniti vіdpovіdnіst zovnіshnoї FORMS spozhivchіy sutі that priznachennyu virobu, vіdpovіdnіst product style that modі. Dosyagaєtsya tse origіnalnіstyu th obraznіstyu CREATIVE brainchild of, stilovoyu vіdpovіdnіstyu that іnshimi priyomami th zasobami hudozhnoї tvorchostі. Great significance in tsіy grupі pokaznikіv Got vіdpovіdnіst virobu style that modі. Yakscho just past about vіdnosno slim zalezhnіst mіzh zovnіshnіmi Find our virobіv that їhnoyu rinkovoyu novelty can vvazhati fashion bunt chinnikom estetichnoї tsіnnostі virobu. Koli phone reception mіzh zovnіshnіmi Find our virobіv that їhnіm funktsіonalnim priznachennyam mіtsnіshy i viznachaєtsya great kіlkіstyu rinkovih faktorіv can govorito about nayavnіst Pevnyi stіykogo style in zovnіshnіh estetichnih Find our tovarіv. Otzhe, hudozhno-іnformatsіyna viraznіst viyavlyaєtsya such vlastivostyah:

- Hudozhno-shaped vtіlennya sotsіalno- that rinkovo-znachuschoї Informácie (viraznіst shaped);

- Svoєrіdnіst form, yak yogo s vidіlyaє goods analogіv (origіnalnіst);

- Find our stalіst form (stilova viznachenіst);

• ratsіonalnіst organіzatsії form, yak pokazuє, naskіlki away form i constructively virіshennya produktsії vіdobrazhayut її smut priznachennya, funktsіonalnі characteristics (dinamіchnіst, shvidkohіdnіst, legkіst), the principle that dії osoblivostі vigotovlennya. Krіm tsogo, hudozhnya viraznіst nabagato deposits od uzgodzhennya FORMS virobu іz zastosovanimi in Yogo konstruktsії materіalami and takozh od uzgodzhennya tsіlogo that Chastain. Got great significance phone reception virobіv s їhnіm Subject otochennye. Usі formoutvoryuvalnі Find our toil Povny mіroyu vіdpovіdati note minds scho them vikoristovuvatimetsya virіb. Without takoї vіdpovіdnostі Produkciya navіt naysuchasnіshih forms that kolorovih rіshen Mauger mother viglyad estetichno nedoskonaloї. So rank, ratsіonalna organіzatsіya form of goods viznachaєtsya:

- Funktsіonalno-constructive obumovlenіstyu, svіdchit yak about yogo vіdpovіdnіst FORMS virobu priznachennyu, constructive virіshennyu that zastosovanim materіalam;

- Zagalnoyu vіdpovіdnіstyu minds Yogo vikoristannya;

- Zagalnoyu vіdpovіdnіstyu FORMS virobu navkolishnomu seredovischu.

• tsіlіsnіst kompozitsії, yak pov'yazuєtsya іz sukupnіstyu such vlastivostey virobu, yak yogo prostorova structure, large-scale її i proportsіyna organіzovanіst, tektonіchnіst, plastichnіst. Yak usually іz tektonіchnіstyu pov'yazuyut characteristic konstruktsії that materіalіv, SSMSC stanovlyat materіalnu structure virobu - Yogo mіtsnіst, stіykіst, vzaєmodіyu elementіv warehouses. Plastic viznachaє beauty vzaєmnih perehodіv ob'єmіv that obrisіv, plavnіst i gnuchkіst elementіv form. Take takozh uwagi to vporyadkovanіst grafіchnih that zobrazhalnih elementіv, color, dekorativnіst, vzaєmozv'yazok kolorovih spoluchen i vikoristannya Decorative vlastivostey materіalіv. Otzhe, kompozitsіyna Yednist virobu peredbachaє pіdporyadkuvannya rіznih Find our characteristics that stilovih odnіy spіlnіy іdeї;
• doskonalіst virobnichogo vikonannya that stabіlnіst commodity viglyadu poєdnuyut vlastivostі scho harakterizuyut estetichno away viglyad product. Tse purity vikonannya konturіv that spoluchen, decorative stіykіst that zahisnih pokrittіv, retelnіst obroblennya poverhnі, chіtkіst Damage fіrmovih znakіv, rіznih pokazhchikіv. Nayefektivnіshim way zabezpechennya doskonalostі virobnichogo vikonannya virobіv that stabіlnostі їhnogo commodity viglyadu unіfіkatsіya Yea i modular koordinatsіya complex elementіv, s yakih skladaєtsya virіb.

HEAD estetichnimi pokaznikami tovarіv masovogo popitu Je takі scho vіdobrazhayut vzaєmozv'yazok zovnіshnogo viglyadu virobu s yogo funktsіonalnim priznachennyam, tobto mіru vіdpovіdnostі form, koloru, the structure of product yogo tehnіchnim mozhlivostyam. Tom vibіr estetichnih pokaznikіv duzhe Folding i zumovlyuєtsya priznachennyam she Especially spozhivannya tovarіv (tab. 37).

tABLE 37

ESTETICHNІ POKAZNIKI FOR OKREMIH TOVARІV

Estetichnі characteristics virobu, once іz mіroyu doskonalostі vikonannya him funktsіy i rіvnem komfortnostі in spozhivannі, stanovlyat naysuttєvіshі design marketingovі product characteristics. Ninі s-pomіzh sukupnostі predmetіv, natural technogenic that chinnikіv, SSMSC viznachayut zhittєdіyalnostі Helsinki Human Minds i odnochasno uskladnyuyut їy spozhivchy vibіr, Same design characteristics marketingovі tovarіv vіdobrazhayut rіven їhnіh spozhivchih vlastivostey that mozhlivostі prosuvannya on market analysis.

Main minds ratsіonalnogo hudozhnogo konstruyuvannya Je systemic analіz that pristosuvannya design ob'єktіv to navkolishnogo seredovischa. Peredumovoyu formuvannya vlastivostey virobu vvazhaєtsya systemic analіz. Vodnochase virіb treba rozglyadati in organіchnіy єdnostі s yogo otochennye. Tom napriklad, dizaynerske rozroblennya subject-prostorovogo seredovischa Zhytlo Got complex formuvati th urahovuvati sposіb Zhittya that require estetichnі Helsinki Human. In Suchasnyj competitive seredovischі all bіlshu role vіdіgraє design marketing. Vіn peredbachaє TAKE dizaynerske rozroblennya tovarіv, if їhnі dizaynovі characteristics rozglyadayutsya yak virіshalny chinnik prosuvannya on market analysis. Dosyagaєtsya tse vіdpovіdnim kompozitsіynim formoutvorennyam, ob'єmno plasticity, stilovim that koloro-grafіchnim virіshennyam. Great role in zabezpechennі competitiveness spromozhnostі product vіdіgraє yogo funktsіonalna viraznіst that kolorove th rozmіrno garmonіzuvannya modular form. Garmonіya peredbachaє spіvrozmіrnіst elementіv, skoordinovanіst FORMS Chastain virobu, uzgodzhenіst plasticity kolorovih i kompozitsіynih characteristics Tsikh Chastain, zagalnu kompozitsіynu company profile, scho zabezpechuє dosyagnennya tsіlіsnostі product yak ob'єkta estetichnogo spriymannya that otsіnyuvannya.

Odnієyu іz vazhlivih minds garmonіchnogo uzgodzhennya proportsіynih fallow tsіlogo that Chastain Je doderzhannya rules "golden peretinu" tobto podіlu Pevnyi vіdrіzka and on takі Dvi Chastain b i (a - b), dwellers Mensch s are (a - b) so vіdnosilasya to bіlshoї b , yak bіlsha Chastina b vіdnositsya to vsogo vіdrіzka, tobto (a - b) / b = b / a. Priblizno tse spіvvіdnoshennya dorіvnyuє 0.618.

Vodnochase slіd borrow up uwagi dinamіzm otochennye, mіnlivіst yogo mainly parametrіv. Same tse dedalі bіlshe viznachaє neobhіdnіst Poshuk origіnalnih hudozhnіm the brainchild of a constructive virіshen i vіdpovіdnogo vimogam seredovischa figurative style. In tsomu zv'yazku bezposerednє vіdnoshennya to design marketing takozh Got stvorennya rozmіrno-modulnoї Sistemi fіrmovogo style. Tse dizaynerske rozroblennya peredbachaє Poshuk vіdpovіdnih stileutvoryuvalnih chinnikіv i nosіїv fіrmovogo style stvorennya logo, fіrmovoї kolorovoї Gami is the font. All bіlshu role in stvorennі competitive perevag vіdіgraє takozh i design ADs. Dizaynerske proektuvannya reklamnoї produktsії Got Booty zavzhdi spryamovane on formuvannya vіdpovіdnih Sponsored strategіy.