Товарна інноваційна політика - Kardash V.Ya.

Literature

  1. Amirov Yu. D. Fundamentals of design. Creativity, standardization, economics. - Moscow: Publishing Standards, 1991.
  2. Ansoff And . Strategic management. - Moscow: The Economy, 1989.
  3. Armstrong G. , Kotler F. Introduction to marketing. - M .; St. Petersburg; C: Williams, 2000.
  4. Barkan D.I. , Khodjachenko V.B. , Valdaytsev S.V. and others . How to create commercially successful products and services: marketing and innovation. - L .: Akvilon, 1991.
  5. Berezin And . Marketing today. - M .: Manager, 1996.
  6. Blagoev V. Marketing in definitions and examples. - St. Petersburg: Two-Three, 1993.
  7. Bobrovnikov G.N. , Klebanov A.I. Forecasting in the management of technical level and product quality. - Moscow: Publishing Standards, 1984.
  8. Bolt G.J. A practical guide to sales management. - Moscow: Economics, 1993.
  9. Valdaytsev S.V. Business valuation and innovation. - Moscow: Filin, 1997.
  10. Vojchak A.V. Marketing management. - К .: КНЕУ, 1998.
  11. Waldman Ch . L'orientation service: une arme indisptnsable // Management et qualite. - 1991. - № 33.
  12. Gerasimchuk V.G. Розвиток підприємництва: діагностика, стратегія, ефективність. - К .: Vishcha school, 2001. - P. 167.
  13. Goldstein G. Ya ., Kataev A.V. Marketing: Proc. Help. For masters. - Taganrog: Publishing House of TRTU, 1999.
  14. Dolinskaya I.A. , Soloviev I.A. Marketing and competitiveness of industrial products. - Moscow: Publishing Standards, 1991.
  15. Danilyak V.M. , Munipov V.M. , Fedorov M.V. Ergodizayn, quality, competitiveness. - Moscow: Publishing Standards, 1990.
  16. Dian A. , Buquerel F., Lancar, and others . Academy of the market. Marketing. - Moscow: Economics, 1993.
  17. Dichtl E. , Hershgen H. Practical marketing. - Moscow: Higher School, 1995.
  18. Drucker Peter F. Market: how to enter the leaders. - Moscow: Book chamber international, 1992.
  19. Diba M. І. Regulyuvannya suasnoї ekonomichnoy ekonomichnoy system. - To: KNEU, 2000.
  20. DSTU 3899-99. Design and construction. - К .: Derzhstandart of Ukraine, 1999.
  21. DSTU ISO 9000-2001. System management yakistyu. The basic position is that of the dictionary. - К .: Derzhstandart of Ukraine, 2001.
  22. DSTU ISO 9001-2001. System management yakistyu. Wimogi. - К .: Derzhstandart of Ukraine, 2001.
  23. DSTU ISO 9004-2001. System management yakistyu. Настанови щодо поліпшення діяльності. - К .: Derzhstandart of Ukraine, 2001.
  24. Evans J. , Berman B. Marketing. - Moscow: The Economy, 1990.
  25. Epe Alfred . Innovative marketing in the Federal Republic of Germany and in Ukraine (experience and prospects). - K., 1993.
  26. A.A. Zhdanov . Invention - standardization - patenting. - Moscow: Publishing Standards, 1982.
  27. Zavyalov P.S. , Demidov V.E. The formula for success. - Moscow: Intern. Relations, 1991.
  28. ISO / FDIS 9000. System management is an anchor. Fundamental principles and vocabulary.
  29. ISO / FDIS 9001. System management is an anchor. Wimogi.
  30. ISO / FDIS 9004. System management is an anchor. Настанови що поліпшення показників.
  31. Ilyenkov S.D. Innovative management. - M .: Banks and stock exchanges, 1997.
  32. Kalchenko A.G. Logistika. - К .: КНЕУ, 1997.
  33. Kardash V. I am . Standardization and product quality management. - К .: Вища шк., 1985.
  34. Kardash V. I am . Economics and standardization of product quality. - К .: UKMVO, 1989.
  35. Kardash V. I am . Marketing goods and services. - К .: КНЕУ, 1997.
  36. Konareva L.A. Quality management in the US industry. - Moscow: Nauka, 1977.
  37. Kotler F. Marketing. Management. Express course. - St. Petersburg: Peter, 2001.
  38. Kotler F. Fundamentals of marketing. - M .: Progres, 1990.
  39. Krylova G.D. Foreign experience in quality management. - Moscow: Publishing Standards, 1992.
  40. Kudenko N.V. Strategic marketing. - К .: КНЕУ, 1998.
  41. Lavrov S.N. , Lobin S. Yu . Basics of marketing of industrial goods. - Moscow: Vneshtorgizdat, 1989.
  42. Lamben J.-J. Strategic marketing. - SPb .: Science, 1996.
  43. Lukyanenko D.G. Міжнародна економічна иніграграія. - К .: Віпол, 1996.
  44. Lukyanets T. I. Marketing of the Politics of Communicating. - К .: КНЕУ, 1998.
  45. Marketing: Textbook / Ed. A.P. Romanov. - Moscow: Banks and Exchange, 1995.
  46. Medynsky V.G. , Sharshukova L.G. Innovative entrepreneurship. - Moscow: Infra-M, 1997.
  47. Molchanov N.N. Innovative process: organization and marketing. - Publishing house of St. Petersburg University, 1995.
  48. Munipov V. M. , Danilyuk V.I. , Osh V.K. Standardization, product quality and ergonomics. - Moscow: Publishing Standards, 1982.
  49. Nalivayko A.P. Theory of strategy. - К .: КНЕУ, 2001.
  50. Nixon Frank . The role of the head of the enterprise in ensuring quality and reliability. - Moscow: Publishing Standards, 1990.
  51. Osipov B.V. , Mirovskaya E.A. Mathematical methods and computers in standardization and quality management. - Moscow: Publishing Standards, 1990.
  52. Fundamentals of entrepreneurial activity. - Moscow: Finance and Statistics, 1994.
  53. Fundamentals of management and marketing. - Minsk: The highest school., 1995.
  54. Pavlenko A.F. Planning the development of the supply and marketing activities of organizations. - К .: Вища шк., 1989.
  55. Pavlenko A.F. , Vojchak A.V. Actual problems of marketing development in Ukraine // Marketing: theory and practice: The material of the other international scientific and practical conference .- K .: KNEU, 1998.
  56. Panchenko E.G. Міжнародний менеджмент. International Management. - К .: KDEU, 1996.
  57. Pastukhov A.F. Organization and planning of supply and sales at enterprises and in production associations. - К .: Вища шк., 1980.
  58. Pererva P.G. Marketing management at a machine building enterprise. - Kharkov: The basis, 1993.
  59. Питання Державного інноваційного фонду: Постанова Кабінету Міністрів України dated 02.03.98 № 243.
  60. Prude V.R. , Biliiy O.B. Marketing. - К .: Вища шк., 1994.
  61. Rabinovich I.A. Marketing in commercial activities. - Odessa: INTMAR, 1993.
  62. Santo B. Innovation as a means of economic development. - Moscow: Progress, 1990.
  63. Toehiro Kono . Strategy and structure of Japanese enterprises. - Moscow: Progress, 1987.
  64. Hammer M. , Chempie J. Reengineering of the corporation: manifesto of the revolution in business. - http://www.management.com.ua/bpr//bpr004-1.html.
  65. Harrington J. Quality management in American corporations. - Moscow: The Economy, 1990.