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Business plan: technology of cutting and obgruntuvannya - Pokropivniy S. F.,

4.2. Forensic Market

The company may be a member of the Doki, doki maє living with their products. In order for the investor to reconnect to the real estate market for the products of the company and to have the opportunity to store the warehouse, the warehouse “The previous market” * 1.

* 1: {“Prior market” can be submitted and as a warehouse to a marketing plan.}

Tsey pіdrozdіl є one of the best in the process of working out and one hour in one of the most respectable. Інші розділи бізнес-Operating plan of a bagato in which to lay down the result of the achievement of the market. For example, prioritizing the availability of the products without any delay, we will recognize the scale of the virobnitz products, the number of employees of the company, and the rozmiri of the capital acquired so much.

In the process of accessing the market, you need to know the main rules on such main information:

  • Yakim є rinok given to the product as a whole?
  • Hto є the main business product?
  • What is the main masa spozhivachіv?
  • Can you compete in the market with your maybutny?

The procedure for the completion of the storehouse is stored with the maximum rate, the last and the most important logic for the material in the entire business plan. In the case of a structure, as a rule, they violate such warehouses:

  • The characteristics of the market for the firm product are irrelevant.
  • Tsilovy rinok firmi .
  • Місцезнаходження фірми .
  • Estimation in the water of the factor factors.

The next step is necessary to determine the most important parameters, to which:

a) rozmіri (potential) market, so that ochukvanі sukupnі obyazha sale of the given product by a stretch of a singing period in singing geographic boundaries;

b) the trend of developing the market, so that there’s more information about the stability (stability, change) of the market for the given product for the remaining factors and factors, they have also been able to spend a lot on the process (for example, a little bit more);

c) the main ways of satisfying the consumption of the given products and the main possible competition.

details of information, it is necessary to refer to the paragraph “The characteristics of the product to the company are irrelevant”, to lay out the parts of the market, so that you can save the company for achievement. Since the potential market is more significant, and the amount of transfer to the company is small, then in the business plan it is possible to obliterate the most important information. Navpaki, vimogi to details of information to grow for the most frequent parts of the market, as we are engaged in the production of companies.

Rinok, to a certain degree, enter a company, store up with a client. To this end, I have written the value of the external parameters that may be installed in a specific way. The main reason is to transfer all identifiable needs to those who are most classically divided in group, in need, behavior, status, and status. He lodged a song with a group called a segmentation market. The skin segment of the market mak vidovidati such vimogam:

  • viddivati ​​especially consume living;
  • Become a practical interest for the transfer of business;
  • but it’s up to you to have the opportunity to contact with the skin group;
  • but one in one for needs, priorities, sounds, buying and selling with the help of customers.

Segmentation of the market is possible after the winter signs. As a product of the business insurance market for a living market (physical features), then these may be the following signs:

a) geography (the country as a whole, the okremiy region, region, region, district, village of skinny);

b) demographic (to become, a century, a homeland warehouse, nationality);

c) social and economic (income level, type of occupation, occupation, maturity to the singing class, social group is skinny);

d) cultural (rivine sanctuary, religion reconciliation, life style);

e) special features (type of special features, accumulated stocks, put up to the needs of mass information, type of advertisements too thin).

If the product is for business purposes, for example, in the process of segmentation of the market, the criteria are:

  • type of business (virobnitstvo, distribution of bargaining, wholesale bargaining, servants);
  • legalization form;
  • cycle of business activity ;
  • oaths of the minimum party supply;
  • motives, how are the clients cliting, accept the purchase about the purchase (price, delivery, delivery term, service, special contact) so much.

Far to identify the whole business market, you need to give the most important assessment of the affinity of the skin and the visible segments of the market, vibrate the middle ones, as well as have a better perspective: Evaluation of the segment of the market is possible for such straights:

  • відповідність values ​​of the company’s capabilities, as well as being segmented;
  • strengths and weaknesses of the company’s firmly given segment of the market (financial resources, quality and resources in the field of marketing, viral marketing, competitive transfer of product to the company);
  • cats, which are necessary for the breakdown of the product of that advertisement, the acquisition of at least one sales representative;
  • strong and weak sides of competition and their position on the market;
  • dinamika иту поп поп поп поп (ит поп ит ит є є є стаб стаб стаб стаб стаб стаб стаб стаб стаб стаб стаб стаб стаб стаб стаб стаб стаб стаб стаб стаб стаб),
  • You can save the song of the market.

Evaluation of the segment of the market so I can vibrate the best, most potential good, so that I can know for the company the right group, the other way around.

Segmentation of the market є is fundamentally important for croc in the process of developing a business plan. Yakshcho pidpriєmtsev_ vidomo, that ogo yogo real and that potentialnosti klіnti, vin you can correctly see what you want to want, who want to pass a pass, and by the way їhіnі mіrkuvannya yak іntіnііnno іnterno marketing.

Енти Identification of the whole market є with the necessary change of mind for the correct nutritional supply to the vibrating company. Localization, so that vibration for physical business, is an important problem, especially for commercial, restaurant business service. If Vibra is too small for business, then it’s important that it’s important to have a hard time reassigning the deinde (infrastructure, great vitrati). To this fact, an enlarged resolution of a business plan is a basic element of a business plan.

The skin is a sphere of business intelligence criteria for vibration. Prote the process itself will go to Vibor for one for all the scheme and the way it goes and the vibor:

  • region of the country;
  • region near the region;
  • populations point in the region;
  • More specifically, in the village.

Due to the peculiarities of the marked value market, the need for vibra is the prospective region of the country, the most demographic situation and the prospect of more economic potential in the regions, there are more income.

On the offensive, between the regions, the region is vibrating. For the whole, there are even more criteria: closeness to the living, to the jerel of the posting of the syrovini and the material; the availability of the necessary labor resources; Rivne of payment; Dilovy Klimat for developing the very same sphere of business.

At the third stage, go around evaluating the laws of the rivals and the competitive situation, increasing the possibilities of transport communications and the care of the communal servants, taking the decision to the village.

At the end of this day, there’s a vibration of concrete localized companies. At the same time, such a factor is insured, like vitrati for rent (pribbannya, bud_vnitstvo) and repair of the attached primernim; Operational Vitrati; the wart of communal servants, the old vitrati (land surcharges, insurance, skinny); I am able to re-enter for re-giving my skinny.

To pre-load the vibrator of a particular message in practice, it is often a vicarious special matrix (Table 4.2). To encourage matrixes, you need to recognize the main factors, as well as invest in the growth of the company in the singing sphere of business. For cutaneous factor, seasonally significant changes, the singing factor is replaced (total number of factors is one). Potentially, add the list of possible objects for the business firm to assign the rating factor on a scale of 1 (narrow slightly inflated) to 4 (significant inflated). For many factors, the rating for a rating is the most important assessment for the skin factor. The sum of foreign evaluations for the success of factors and the possibility of acquisitions of the priority of the company. With all of the following urahovuvati, do not completely wait for the singing more than that, which is the best option. All the restaurants, business, and services are needed, for such areas, for some reasons, the most important factor is success. From the first side, we’ll have the slightest superscripts: not guilty of an innocent but great and pink, we’ve suppressed and busy. Notice directly doesn’t give a profit, but I’ll deny it to you, mindfully think for an efficient robot. Tom ofis fіrmi maє buti is functionally practical.

Prior to the business plan, it is recommended that you turn on the lower stiffness of the vibration of a specific message for the company. At the same time, the most important is the large physical view of the Oblast, then we have to fully take photographs, photos, a land plan, and a map of the world map. Such materials, as a rule, are surrounded by adolescents.

Vibrashivi specifically mіce for fіrmi you can start to estimate the strength of the most important factors for business. Naybilsh significant mean є competition, although I want to take my brother to the respect and the same factor, like the posters, sovereign regulation is thin. I must respect the fact that they are important for the development of these factors, descriptions of the natural nature and the great amount of cutaneous infusion of them for the transmission of business. From now on, in the paragraph “Evaluation of the Right Factors”, there may be a decrease in visibility:

a) the stage of competition;

b) maybutnі dzherela rivalry;

c) Introducing factors.

Whether it’s a business, navigate it like this, but basically you have a unique idea, it’s too early to interrupt competition. It’s not for nothing that pidprimtsіv іsnuє order: “For the fact that for the sake of the year about competition, tomorrow forget the market.” It is important also to mean that you compete with the best, and in the baggage problems and with the only information about your power business.

Table 4.2

Matrix vibor mіstsaznakhodzhennya fіrmi

Main Factors

Koefіtsієnt

Object A

Object B

Object B

rozmіschennya

vagomostі

rating

otsіnka

rating

otsіnka

rating

otsіnka

1. Proximity to spozhivachіv

2. Vitrati for rent (dandy, bud_vnitstvo)

3. Operational Vitrati

4. Transport communications

5. Stage concentration

..............................

Zagalna otsіnka

?

?

?

?

Mіsse

?

?

?

?

Compassion for the practical dyalnistyu competitors to help with your desire to overtake and underperform.

Estimation of the potential for the effectiveness of a specific business fully distributing from the rest of the world competition in the area of ​​business by identifying the most important factors in competing. One of the most important concerns is the competitive situation of the matrix of the competitive profile (div. Section 2, table 2.2). There’s a loan in the business plan, there’s not much to be said, but let’s read the maximum of cinnamon information about competition in this entire market. When the entire list of competitors is included, do not be more direct, but the first “competitor” competitors (product-deputy-competitor).

For a practical look, I’ve got a simple recommendation for the future and the informative information about competitors. It’s preferable to bring to the skin of our closest competitors an environment folder that can be stored up to a few informative materials (statistics, advertising leaflets, leaflets, photographs, price lists, advertisements for retail sales). Dalía need to periodically review the accumulated information with the help of Zyasuvati, who has a polar strategy of skin and competition.

A further analysis of the market strategies of the closest competitors is recommended to carry out the form of the table. 4.3.

Table 4.3

Portal analysis of market strategies

close competitors

Chim will loveє

I’ll proponeє

product (service) of the client?

competitor 1

competitor 2

competitor 3

1. Yakіst

______________________________

______________________________

______________________________

2. Low prices

______________________________

______________________________

______________________________

3. Wide range

______________________________

______________________________

______________________________

4. Nadіnіst

______________________________

______________________________

______________________________

5. Service sales servicing

______________________________

______________________________

______________________________

6. Delivery

______________________________

______________________________

______________________________

7. Miscellaneous

______________________________

______________________________

________________ ______________

8. Credit sales

______________________________

______________________________

______________________________

9. Guarantor

______________________________

______________________________

______________________________

10. Sales of goods

______________________________

______________________________

______________________________


Such an analysis yes I can:

  • in the first place, a clear appreciation of the strengths and weaknesses of the competition and the failure of the parties in the process of establishing a lush business;
  • in a different way, assimilate, in some way you can encourage the competitive competitiveness of the strategy.

In addition, we are keen to keep up with the competitors by helping them to immediately recognize the need for their own strategic strategy and to re-establish their full-fledged business.

Most of the rink, how to practice, interruption at the station and non-repetitive payroll. Moreover, in the business plan, there are the most significant maybutny and jerel competitors. This kind of information is especially important for providing a new product to the market, as long as the service, as long as it’s possible, the copy of the new product is real. Dzherela Maybutnyo rivalry Mayuti buti zasovanny i Todi, if the company pratsyu to the market of high technology, the fragments of the win at the station of permanent dealership.

It’s irrelevant to the character of the business that can be the same and the most important factor in the business, about the way the business plan is planned. For example, for a large number of pharmaceuticals, it’s necessary to select the Ministry of Health Protection. The process of denying the permission of the tribe to finish the dovgo. Over the course of an hour, new drugs can be introduced to the market, new methods are skinny. Those themselves are bored with environmental, sanitary, legislative and trivial factors. In business plans, it is important to mean that, apart from competition, to understand more important factors, you can absorb chi for singing surroundings to put on the footprint of company products. The change of control power supply to the pre-dosing “Dosledzhennya rinku” is shown at the table. 4.4.

Table 4.4

Change of control power supply to pidrozdilu

"Prior market"

  • How can you imagine the potential (potential) market of goods in a given profile?
  • What are the tendencies (growth, stability, sounding) that are characteristic for the market of a given product in the remaining fate?
  • Yakі predicts a Maybut market development?
  • What are the main officials drank that very much from Maybut to the tendency to develop the market for this product?
  • For the help of some kind of concern, please be content with this type of product?
  • What are the current (potential potential) products of the company?
  • What is specific for your obvious abilities, potential customers (special needs, priorities, sounds, geographical, demographic, social and economic signs)?
  • Why are you joking about yours and why are you stating that they’re moving, giving a product?

Zakіnchennya tab. 4.4

  • For a group of people your product is business є best?
  • Why is the tsilova group identified as the most important for your company?
  • What do you know about yours (potentiality)?
  • Will your company be dear?
  • Why is the same Bulis Vibrano?
  • What factors did they take and to what extent were they respecting the process of vibration for business?
  • What is your preference for transferring rent?
  • What factors do you recognize competitiveness of the company on the market of this group of goods?
  • Hto specifically є the closest competitors of the company?
  • Why do you believe the strengths and weaknesses of the competition?
  • Like the competition, how to compete, what’s your company?
  • Yakі novy dzherela konkurtsionіy ymovіrno winikatimut at maybutnymu?

What are the most important factors (legislative, environmental, sanitary and economic character) to absorb anyway, but can you be blamed for business furnishings for singing furnishings?