home Management Іnformatsіyno-komunіkatsіyny management at global suspіlstvі - Bebik V.M.

Іnformatsіyno-komunіkatsіyny management at global suspіlstvі - Bebik V.M.

7.4. Drukovana advertising

Not zvazhayuchi to those scho bezperechnimi lіderami s point Zora ohoplennya masovoї auditorії Je televіzіynі komunіkatsіynі channel not Varto nedootsіnyuvati th traditsіynu advertising in newspapers that journals.

Vibirayuchi drukovany zasіb masovoї komunіkatsії, potrіbno zvernuti uwagi on real circulation i regіoni rozpovsyudzhennya gazeti Chi magazine. Yakscho tsі options you vlashtovuyut, potrіbno takozh vrahuvati sotsіopsihologіchnі nastanovi chitachіv danogo ZMK.

For butt zvernemosya to rezultatіv doslіdzhennya chitatskoї auditorії odnієї s Masov of Ukrainian newspapers - "Ukraine molodoї" yak zdіysnila in bereznі 2004 p. laboratorіya sotsіalnoї psihologії Іnstitutu psihologії IM. G. Kostyuk APN Ukraine.

Nasampered povіdomimo scho newspaper "Ukraina young" vihodit 5 razіv on Tyzhden format A4 16 bands i Got circulation 115-120 yew. primіrnikіv (kolivaєtsya for rakhunok pomіsyachnoї peredplati).

In rezultatі Venue of presovogo sotsіopsihologіchnogo opituvannya Bulo otrimano 837 profiles respondentіv.

Otzhe, XTO VІDPOVІDAV TO FORM?

Sered respondentіv Bulo 50.4% i 49.6% cholovіkіv zhіnok. For vіkom chitachі rozpodіlilisya as follows:

20 rokіv Somalia 5.4%; od 21 to 30 rokіv - 20.4%; od 31 to 40 rokіv - 15.7%; od 41 to 50 rokіv - 18.2%; od 51 to 60 rokіv - 16.4%; Ponad rokіv 60 - 24%.

Vazhlivim for doslіdnikіv gromadskoї pillows Je pokaznik rіvnya osvіti respondentіv. Povny vischu osvіtu zadeklaruvali opitanih 52.5% and 3.8% in the second slit dodatok Mali vcheny stupіn candidate abo doctorate.

Basic vischu osvіtu (Bachelor) mali 7.2% and about serednyu spetsіalnu osvіtu (molodshy spetsіalіst) povіdomili 21.7% respondentіv. Povny serednyu osvіtu Mali 10.8% and nepovnu serednyu osvіtu - 3.8% uchasnikіv sotsіopsihologіchnogo doslіdzhennya.

Sered quiet, hto lyub'yazno pogodivsya vіdpovіsti the questionnaire, 13.9% have pratsyuvali promislovostі, 9.6% Ziman sіlskim Gospodarstwa and 8.3% in the boule zaynyatі sferі bіznesu. Cheema s pratsyuvali them in Naukova i osvіtnіh install mortgages that culture - 33.9%, and 6.3% - in upravlіnskіy sferі. A Ponad 36.5% respondentіv perebuvali abo-deserved vіdpochinku, abo timchasovo not pratsyuvali. Perevazhna bіlshіst s them zvichayno, boules pensіonerami. Pokazovo scho 29.6% lived in sіlskіy mіstsevostі, Rasht - mіstah in Ukraine.

UC CHITAYUT NEWSPAPER "Ukraina young"?

Dostemenno can skazati scho 69% chitachіv otrimuyut newspaper for peredplatoyu, 11% have kupuyut kіoskah, 13.3% are taken from znayomih chi rodichіv and Rasht (6.5%) vkazali INSHI Roads Ahead nadhodzhennya newspapers in the hands pragnuchih doluchitisya to ob'єktivnogo dzherela Informácie. Tsіkavo scho cholovіki bіlshoyu mіroyu, nіzh zhіnki (14.9% vs. 7.0%), orієntovanі on pridbannya newspapers in kіoskah Ukrdruku. In іnshih power printsipovih vіdmіnnostey Absent.

For redaktsії i for avtorіv, bezperechno, vazhlivimi Je obsyagi materіalіv scho drukuyutsya in gazetі.

For our svіdchennyam respondentіv, naybіlsh readable Je materіali obsyagom ryadkіv 101-300 (52.5%), Dali vіdznachayutsya materіali obsyagom ryadkіv 51-100 (47.5%), up to 50 ryadkіv (45.7%>), hope 500 ryadkіv (41%>) i ryadkіv 301-500 (30%>) - suma perevischuє 100% to scho respondents could viokremiti kіlka vіdpovіdey (ale not bіlshe troh).

Pokazovo scho statevі vіdmіnnostі i spratsovuyut here. Skazhіmo, cholovіki bіlshoyu mіroyu orієntuyutsya on materіali obsyagom ryadkіv 101-300 (59% versus 45.4% in zhіnok) and zhіnki bіlsh hunt chitayut velikі stattі obsyagom Ponad ryadkіv 500 (43.7% versus 38.5% in cholovіkіv).

Bike zatsіkavlennya viklikaє th ranking naybіlsh readable storіnok "molodoї Ukraine". Naypopulyarnіshі in chitachіv polіtika great plan - 65.5% i polіtіnformatsіya - 61.4%. Pong viokremlyuyutsya digit vіdrivom.

Dali can nazvati passed i Dumi - 35.4% Persha storіnka - 34.1% in number - 30.7% Culture - 28.9% ekonomіka i Health Protection - by 28.5%; I write to you - 28%; sport - 25.6%

They were named іnforum respondents - 22%; Kaleidoscope - 16.8%; Selanne i to - 14.8%; young - 7.8% i pіdtrimka - 7.6%.

Otzhe, zamovlyayuchi advertising zvertayte uwagi not tіlki on zagalnu populyarnіst newspaper, and the second on chitabelnіst tієї chi іnshoї її bands. Ale naypopulyarnіshі zazvichay i naydorozhchі!

Tsіkavo scho polіtika great plan bіlshoyu mіroyu tsіkavila cholovіkіv, nіzh zhіnok (80% vs. 50.7%), yak i polіtіnformatsіya (64% vs. 58.8%). A zhіnkam bіlshe to vpodobi storіnki culture (39.4% vs. 18.7%) i Health Protection (37.6% vs. 19.6% cholovіchih pribіchnikіv tsієї subjects). A sport zvichayno right cholovіcha. Him tsіkavilosya 44% respondentіv-cholovіkіv i deprivation 6.8% opitanih zhіnok.

Cholovіki, krіm of bіlshe orієntuvalisya on Selyanske problems (20.9% vs 8.6%), and takozh on ekonomіchnі publіkatsії

(31.1% versus 25.8% in zhіnok). A zhіnki chastіshe zvertayut uwagi at Perche storіnku newspapers (37.1% versus 31.1% in cholovіkіv).

Scho DUMAYUT PRO POLІTIKU?

1. Vibor

Similar, scho proportsіyna viborcha system on the hour ovolodіla suspіlnoyu svіdomіstyu dosit mіtsno. On Dumka 70.2% opitanih parlamentskі Vibor treba provoditi sama for with such a viborchoyu tehnologієyu. Ale Sered tsієї groupies opitanih boule pribіchniki golosuvannya for єdinimi for vsієї Kraina partіynimi lists - 56.5% od zagalnoї kіlkostі respondentіv i pribіchniki Venue of viborіv for proportsіynoyu system s balotuvannyam oblasne partіynih spiskіv in kozhnіy oblastі okremo - 13.7% od zagalnoї kіlkostі opitanih.

For viborіv Venue of the majoritarian system to the Verkhovna Rada Vislova 15.5%, and for zmіshanu system (if one half of deputatіv obiraєtsya partіynimi lists and the other half obiraєtsya od teritorіalnih okrugіv) - 12.1% od zagalnoї kіlkostі opitanih. INSHI pillows Vislova 2.2% respondentіv.

Before w cholovіki bіlshoyu mіroyu viyavili currently pribіchnikami proportsіynoї systems (61.8% versus 51.1% in zhіnok) and zhіnki bіlshoyu mіroyu Vislova for zberezhennya zmіshanoї viborchoї system for yakoyu minulі Vibor passed to the Parliament (15.4% vs 8 , 9% in cholovіkіv).