home Marketing Dictionnaire klyuchovih termіnіv distsiplіni s "Marketing" - a rowing MG

Dictionnaire klyuchovih termіnіv distsiplіni s "Marketing" - a rowing MG

Marketing rozvivayuchy

- Marketing for popitu minds, scho formuєtsya on goods (Hotel), if require pokuptsіv in danomu tovarі not realіzuєtsya in їhnіy platospromozhny popit. M. p. poklikany skhiliti pokuptsya to rіshennya of acceptance about the purchase i sformuvati adequate model kupіvelnoї povedіnki.

Marketing stimulyuyuchy

- Marketing for dіyalnіst minds nulovogo popitu. Vidіlyayut three forms of MS. 1) priv'yazka danogo product chi Hotel to yakoї nebudu s require of vipadkah, if Flea spriymayutsya pokuptsyami takі yak, scho vtratili tsіnnіst all sorts; 2) zmіna ob'єktivnih s minds so rozrahunkom, dwellers Add your product spozhivchoї tsіnnostі on danomu market analysis; 3) poshirennya information The product chi rozpovsyudzhennya of product todі, if nulovy popit viklikany marriage goods at the market abo if rinok not pіdgotovleny to spriynyattya danogo product.

Marketing inventory diferentsіyovany

- Virobnitstvo dvoh chi kіlkoh tovarіv s rіznimi vlastivostyami have rіznomu oformlennі, rіznoї of Quality, in rіznіy rozfasovtsі i, etc...

Marketing tsіlovy

- Rozmezhuvannya market analysis for tsіlovoyu acquaint themselves, vibіr odnієї chi kіlkoh tsіley i rozroblennya tovarіv i kompleksіv marketing rozrahunku on skin s viznachenih tsіley.

Marketing tsіnnіsnih perevag

- The principle poіnformovanogo marketing vіdpovіdno to yakogo kompaniia Got vkladati Velika Chastain svoїh resursіv in pіdvischennya tsіnnіsnoї znachuschostі.

Marketing tsіnovy

- Strategіya marketing, yak harakterizuєtsya keruvannyam tsіnoyu produktsії s metoyu zabezpechennya sformulovanih strategієyu zavdan.

Marketing orієntovany on spozhivacha

- The principle poіnformovanogo marketing zgіdno s Yakima kompaniia Got to conduct its marketing dіyalnіst i organіzovuvati її s Look spozhivacha.

Marketing іnformatsіyna system (MІS)

- Zi fahіvtsі zbirannya, klasifіkatsії, analіzu, otsіnyuvannya i poshirennya The relevance

alnoї i tochnoї Informácie of acceptance for the marketing rіshen and takozh vіdpovіdnі metodologіchnі priyomi i obladnannya.

Marketing mozhlivіst fіrmi

- Privablivy napryamok marketing zusil on Money Does concrete FIRMA Mauger domogtisya konkurentnoї perevagi.

Loop Marketing of Quality

- Schematic model vzaєmozalezhnih vidіv dіyalnostі scho vplivayut on yakіst produktsії Chi Hotel on rіznih stadіyah - od viznachennya take up to otsіnki їh zadovolennya. Poslіdovny perelіk etapіv odnієї petlі of Quality Taqiy marketing, search Search i vivchennya market analysis; proektuvannya i rozroblennya virobu, materіalno-tehnіchne zabezpechennya; virobnitstvo virobu; control viprobuvannya; upakuvannya i zberezhennya; realіzatsіya i rozpodіl; Installation i ekspluatatsіya; tehnіchne obslugovuvannya i repair; utilіzatsіya. Nadalі all povtoryuєtsya in tіy samіy poslіdovnostі, ale vzhe on bіlsh temple rіvnі of Quality virobu.

Marketing revіzіya

- A comprehensive, systematic, rіznobіchne i regularly doslіdzhennya marketing seredovischa, zavdan, strategіy i operativnoї dіyalnostі fіrmi s metoyu viyavlennya problems and mozhlivostey takozh, scho vіdkrivayutsya, i nadannya rekomendatsіy schodo Plan Act reasonably s udoskonalennya marketingovoї dіyalnostі fіrmi.

Marketing makroseredovische

- Complex faktorіv i minds wide sotsіalnogo plan scho bezposeredno vplivaє on mozhlivostі kerіvnitstva service marketing. Before M. m. Nalezhat factorization demografіchnogo, ekonomіchnogo, natural, Naukova-tehnіchnogo, polіtichnogo, the cultural nature of the scale okremogo regіonu.

Marketing mіkroseredovische

- Complex faktorіv i minds, yaky bezposeredno stosuєtsya of pіdpriєmstva i schodo yogo mozhlivostey zadovolennya potreb spozhivachіv. Tse sama pіdpriєmstvo, yogo postachalniki, marketingovі poseredniki, spozhivachі, competitor i konkretnі auditorії (Ti, scho viyavlyayut іnteres to robots danogo pіdpriєmstva).

Marketing seredovische

- Sukupnіst dіyuchih for mezhami kompanії sub'єktіv i forces SSMSC vplivayut on rozvitok i pіdtrimku marketing services vigіdnih vzaєmovіdnosin s tsіlovimi klієntami.

Marketing seredovische fіrmi

- Sukupnіst Activity sub'єktіv i forces scho dіyut for mezhami fіrmi i vplivayut on mozhlivostі service marketing vstanovlyuvati i pіdtrimuvati s tsіlovimi klієntami uspіshnu spіvpratsyu.

Marketing audit

- Vseosyazhne, systematically, regularly Square i vivchennya seredovischa, tsіley, strategіy i dіyalnostі kompanії s metoyu viznachennya problems i mozhlivostey and takozh for viroblennya propozitsіy schodo skladannya Plan Act reasonably, spryamovanih on pіdvischennya efektivnostі marketing kompanії.

marketing mix

- Nabіr marketing іnstrumentіv, SSMSC pіddayutsya control: goods, Cena, methods rozpovsyudzhennya i prosuvannya product - sukupnіst yakih kompaniia vikoristovuє obsession for bazhanoї reaktsії tsіlovogo market analysis.

Marketingovі doslіdzhennya

- View dіyalnostі, yaky for e opomogoyu Informácie zv'yazuє spozhivacha, pokuptsya i s gromadskіst marketer; won іnformatsіya serve to viyavlennya i i mozhlivostey viznachennya marketing problems; viroblennya, udoskonalennya th otsіnyuvannya Marketing Act reasonably; vіdstezhuvannya result marketingovoї dіyalnostі; polіpshennya rozumіnnya processes keruvannya marketing.