Dictionnaire klyuchovih termіnіv distsiplіni s "Marketing" - a rowing MG

Marketingovі poseredniki

- Fіrmi scho dopomagayut kompanії in prosuvannі, zbutі i rozpovsyudzhennі tovarіv Sered klієnturi. Before M. p. Nalezhat torgovelnі poseredniki, fіrmi, fahіvtsі s organіzatsії tovaroruhu, the agency s nadannya marketing poslug i-bank fіnansovі, strahovі install.

Marketingovі rozvіduvalnі danі

- Povsyakdenna іnformatsіya about doslіdzhennya in marketing seredovischі, yak dopomagaє managers stvoryuvati th udoskonalyuvati marketingovі plan.

marketing Plan

- Headache іnstrument realіzatsії marketingovoї polіtiki pіdpriєmstva; stink uzgodzhuyut tsіlі rinkovoї dіyalnostі i Method їh dosyagnennya. Vklyuchaє takі Elements: 1) Institution of control pokaznikіv; 2) vikladennya potochnoї marketingovoї situatsії; 3) perelіk nebezpek i mozhlivostey; 4) i perelіk zavdan problems; 5) strategіyu marketing; 6) Warm Act reasonably; 7) budget; 8) the procedure for monitoring.

Principles of marketing

- Sukupnіst zagalnoviznanih rules organіzatsії marketingovoї dіyalnostі. Before M. n Inbox: organіzatsіya virobnitstva on osnovі bezdogannogo Znannya rinkovoї situatsії;. efektivnosti realіzatsіya produktsії i poslug on Pevnyi Rink at zaplanovanih obsyagah in namіcheny termіn; dosyagnennya dovgostrokovoї rezultativnostі virobnicho-komertsіynoї dіyalnostі pіdpriєmstva on pіdstavі Key infrastructure tovarіv rinkovoї novelty; Yednist strategії i s tactics virobnika metoyu aktivnoї adaptatsії to shvidkozmіnnih vimog market analysis; formuvannya popitu i stimulyuvannya zbutu toscho.

marketing programa

- System vzaєmozalezhnih zahodіv scho viznachayut dії pіdpriєmstva virobnika-hour on the job perіod s usіh power marketingovoї dіyalnostі. Formuvannya marketing programs vіdbuvaєtsya on pіdstavі danih schodo doslіdzhennya comprehensive market analysis, in-line viznachennya promising potreb i i popitu potentsіynih spozhivachіv, s urahuvannyam obranoї strategії i marketing tactics. M. n. Je spoluchnoyu Lanka mіzh zbutovimi i komertsіynimi services pіdpriєmstva i NAUKOVO-tehnіchnimi, konstruktorskimi, tehnologіchnimi that virobnichimi services.

marketing tactics

- Formuvannya i realіzatsіya zavdan pіdpriєmstva on skin i market analysis for a particular item of skin (short) perіod hour to pіdstavі strategії Marketing th otsіnki potochnoї rinkovoї situatsії for postіynogo koriguvannya zavdan in mіru zmіni kon'yunkturnih that іnshih chinnikіv.

marketing funktsії

- Osnovnі napryamki, the Branch, spherical marketingovoї dіyalnostі mainly zafіksovanі in vіdpovіdnih normative documents pіdpriєmstva. Golovnі M. f. : Analіz marketing seredovischa; vivchennya market analysis; rozrobka tovarіv i planuvannya tovarіv assortment; tsіnoutvorennya; organіzatsіya zbutu, shopping operatsіy, zberezhennya i prosuvannya tovarіv; organіzatsіya ADs i stimulyuvannya zbutu; pіslyaprodazhne obslugovuvannya spozhivachіv that іn.

Markuvannya vantazhіv

- Tovarosuprovodzhuvalna іnformatsіya scho mіstit rekvіziti іmportera, contract number, trance number vantazhogabaritnі mіsts characteristics, number Georeferencing i Quantity mіsts in partії i transі. M. a. Je vkazіvkoyu transport fіrmam schodo povodzhennya s Vantage i for neobhіdnostі Poperedjennia about nebezpeki, pov'yazanі s Vantage.

Markuvannya vantazhіv (Merchant of the contract)

- Yurydychna chi fіzichna person, scho UCLA s virobnikom product eksporterom dogovіr chi on yogo sales pevnіy teritorії that at an agreed іnshih minds. Zmіna teritorії realіzatsії zdіysnyuєtsya s pismovogo allowed postachalnika. Right of Sales buvaє forgive (krіm traders contract for shaping can Buti slit prodavtsі) vinyatkovim (Merchant of contract - єdiny Dealer danіy teritorії) vinyatkovim s obmezhennyami. Postachalnik product od Svoge іmenі i svіy for rakhunok kupuє in virobnikіv goods i prodaє spozhivachu. Method vinagorodi viznachayutsya fallow method od vstanovlennya realіzatsіynih tsіn: yak rіznitsya mіzh tsіnoyu realіzatsії i tsіnoyu established by postachalnikom; znizhki on resales s fіksovanoї tsіni.

Masov іndustrіya

- Іndustrіya for yakoї characterized nayavnіst slim set mozhlivostey for stvorennya competitive perevag; cutaneous s such perevag duzhe-valued i obіtsyaє velikі Vigoda od vkladenih koshtіv.

Masov marketing

- Vikoristannya at sutі, the same product, metodіv stimulyuvannya i rozpodіlu bezvіdnosno to spetsifіchnih potreb spozhivachіv.

Materіali i komplektuvalnі virobi

- Goods Promyslova priznachennya scho їh povnіstyu vikoristovuyut in protsesі virobnitstva virobu. Syudi incoming sirovinnі resources gotovі materіali i komplektuvalnі virobi.

Matrix zrostannya / chastka market analysis

- Method planuvannya portfolio scho otsіnyuє strategіchnі BIZNES-odinitsі kompanії s Look tempіv zrostannya їhnogo Rinku i vіdnosnoї chastki Tsikh pіdrozdіlіv on market analysis. Іsnuє Vier tipi SRB "zіrki", "dіynі Cow", "vazhkі dіti" that "dog".

Manager s virobnitstva

- Vіdpovіdaє for OAO All rіshennya in sferі marketing scho stosuyutsya vsogo virobnichogo cycle danogo view product pochinayuchi s rozroblennya schorіchnogo s marketing plan, priznachenogo for zabezpechennya robots virobnichih lіnіy, pov'yazanih s vigotovlennyam ninіshnogo chi maybutnogo product, scho koristuєtsya popitom on market analysis.

S Marketing Manager

- Posadov person fіrmi scho zdіy-

snyuє analіz marketingovoї situatsії, realіzatsіyu planіv i kontrolnі funktsії.