home Marketing Dictionnaire klyuchovih termіnіv distsiplіni s "Marketing" - a rowing MG

Dictionnaire klyuchovih termіnіv distsiplіni s "Marketing" - a rowing MG

Litera "O"

Obmіn

- Act otrimannya od kogos Bazhanov ob'єkta zamіst іnshogo ob'єkta.

image Zhittya

- Ponyattya scho harakterizuє osoblivostі povsyakdennogo Zhittya people i virazhaєtsya in їhnіy dіyalnostі, іnteresah i see.

Looking around the marketing plan zahodіv

- Pochatkova rozdіl marketing plan s short vikladom mainly tsіley i rekomendatsіy, filed in planі.

Odnobіchne pozitsіonuvannya

- Pomilkovy pіdhіd to pozitsіonuvannya for yakogo pozitsіya kompanії, while bringing to the tsіlovih spozhivachіv, stvoryuє they duzhe vuzke uyavlennya kompanіyu about Dana, Flea її abo torgovі brand.

Odnochasne obslugovuvannya kіlkoh nіsh

- Strategіya for yakoї kompaniia proponuє low Square tovarіv abo poslug, rozrahovanih on zaluchennya klієntіv scho nalezhat to okremih vuzkih segmentіv market analysis.

Olіgopolіstichna konkurentsіya

- Got Location on Rinku s slim kіlkіstyu prodavtsіv, skin s yakih Velma chutlivy to polіtiki tsіnoutvorennya i marketingovoї strategії іnshogo.

Operatsіya

- Trade operatsіya scho zdіysnyuєtsya EYAD parties. Nevіd'єmnі skladovі operatsії - two (yak mіnіmum) goods, scho toil spozhivchu tsіnnіst hour to please i Location lands.

Opisove doslіdzhennya

- Marketing doslіdzhennya, yak held for dwellers tochnіshe viznachiti marketingovі problems situatsії markets Agricultural Art abo, yak takі rinkovy potentsіal abo demografіchnі product characteristics i Look spozhivachіv.

Opituvannya

- Zbirannya Pervin danih, spryamovane on z'yasuvannya knowledge poglyadіv need spozhivachіv i Especially kupіvelnoї povedіnki.

Wholesalers s obmezhenim cycle obslugovuvannya

- Proponuyut deprivation obmezheny perelіk poslug svoїm postachalnikam i klієntam.

Wholesalers s Povny cycle obslugovuvannya

- Optovі torgovtsі scho nadayut Povny nabіr poslug such yak zberіgannya zapasіv, nadavannya prodavtsіv, kredituvannya, zdіysnennya postachannya i have spriyannya sferі keruvannya.

Wholesalers, scho torguyut for gotіvkovy rozrahunok i without delivering the goods

- Optovі torgovtsі scho toil obmezheny assortment of moves tovarіv, napriklad, bakalіynі goods, іgrashki, zasobi for doglyadu for budinkom, odyag, elektrichnі priladit, ofіsne obladnannya i budіvelnі materіali. Pong prodayutsya goods drіbnim i s negaynoyu rozdrіbnim merchants pay kupіvlі i zazvichay not zdіysnyuyut delivery.

individuals vplivovі

- Member zakupіvelnogo center orga nіzatsії, SSMSC vplivayut on rіshennya of acceptance about the purchase. Zvichayno stink dopomagayut viznachiti perelіk tovarіv scho kupuyutsya and takozh nadayut іnformatsіyu, otsіnku for alternative rіshen.

Individuals scho uhvalyuyut rіshennya

- Member zakupіvelnoї organіzatsії scho toil ofіtsіynі abo neofіtsіynі povnovazhennya for Vibor abo residual zatverdzhennya postachalnikіv.

NKVD sales

- Reprezentuvannya product one abo kіlkom potentsіynim klієntam, zdіysnyuvane in protsesі bezposerednogo spіlkuvannya i scho Got to metі sales i vstanovlennya trivalih vzaєmovіdnosin s danimi klієntami.

Making of order

- Etap processes zakupіvlі on Money Does kompaniia-spozhivach vidaє postachalniku residual of order, ogovoryuє Performance specification product, potrіbnu yogo Quantity, ochіkuvanі termіni postachannya, minds Povernennya i garantії.

Otsіnyuvannya varіantіv

- Etap processes of acceptance rіshennya about the purchase on Money Does spozhivach otsіnyuє rіznі varіanti Vibor, ґruntuyuchis on oderzhanіy Informácie.

Otsіnyuvannya efektivnostі robots postachalnika

- Etap processes zdіysnennya zakupіvlі on Money Does kompaniia-pokupets otsіnyuє svoє zadovolennya robots postachalnika, priymayuchi rіshennya prodovzhiti, zmіniti abo pripiniti s favor him.

Otsіnyuvannya product characteristics

- Etap processes kupіvlі on Money Does kompaniia-pokupets viznachaє i vibiraє naykraschі Performance specification potrіbnogo product.