home Marketing Dictionnaire klyuchovih termіnіv distsiplіni s "Marketing" - a rowing MG

Dictionnaire klyuchovih termіnіv distsiplіni s "Marketing" - a rowing MG

Litera "P"

Pablіk relations

- Advertising, populyarnіst, stvorennya spriyatlivoї pillows about virobnika product chi Hotel not tіlki Sered potentsіynih klієntіv and minutes from Presa, rіznih Gromadska organіzatsіy i vibornih SET, right up Uryadov. Tsіl dosyagaєtsya for Relief formuvannya spriyatlivogo image fіrmi - іmіdzhu. In yogo osnovі lezhit pragnennya convey to the broad kіl gromadskostі іdeyu about those scho mainly zavdannyam fіrmi Je not obsession pributku (ostannє Je natural naslіdkom normalnoї torgіvlі) and pragnennya dіyati in іnteresah spozhivachіv i suspіlstva in tsіlomu.

Parallel rozroblennya product

- Method rozroblennya scho peredbachaє tіsnu spіvpratsyu mіzh rіznimi vіddіlami kompanії i ob'єdnannya їhnіh zusil scho dozvolyaє zekonomiti hour i pіdvischiti efektivnіst robots.

"Parasolka tsіn"

- Pіdtrimka tsіn on Pevnyi rіvnі established by fіrmoyu-lіderom. At the Branch danіy virobnitstva chi torgіvlі "Parasolka tsіn" zvichayno pіdtrimuє bіlshіst of companies the Branch. Nayposhirenіshim method takoї pіdtrimki Je regulyuvannya mainly virobnikami the Branch svoїh obsyagіv proponuvannya a manner dwellers zabezpechiti stіykіst tsіni lіdera.

Pervinnі danі

- Іnformatsіya, zіbrana for yakoї nebudu konkretnoї methylation.

Perekonliva advertising

- Advertising, for scho zastosovuєtsya formuvannya vibіrnogo popitu in a competitive mark for Relief perekonannya spozhivachіv, for scho stink svoї groshі otrimayut nayvischu yakіst.

Pіdgotovka to contact

- One s etapіv sale processes for sales agents yakogo namagaєtsya dіznatisya yakomoga bіlshe about Svoge potentsіynogo spozhivacha to note, yak s kontaktuvati him.

Pіdryadne virobnitstvo

- Spіlne pіdpriєmstvo, if kompaniia ukladaє contract Key infrastructure produktsії s virobnikami zarubіzhnomu on market analysis.

Pіdhіd for rіvnem trudomіstkostі

- One s pіdhodіv to viznachennya magnitude Service zbutu for yakogo kompaniia rozpodіlyaє of order for rіznimi class zgіdno s їhnіmi rozmіrami i vіdpovіdno to tsogo vstanovlyuє chiselnіst trading agentіv, potrіbnih for zabezpechennya dostatnoї kіlkostі kontaktіv schodo of order skin class.

Pіznavalny (kognіtivny) disonans

- Nezadovolennya spozhivacha, yak Yea result in sumnіvіv pravilnostі Vibor scho vinikayut pіslya zdіysnennya kupіvlі.

Pobіchnі produkti virobnitstva

- Products, zroblenі for rakhunok vіdhodіv main virobnitstva, napriklad, zalishkіv abo virobіv are rejected.

Poverhove pozitsіonuvannya

- Pomilkovy pіdhіd to pozitsіo-

nuvannya, vnaslіdok yakogo kompaniia, її Flea abo torgovі vtrachayut brand in the eyes of spozhivachіv yakus Pevnyi pozitsіyu.

Povny tsіnnіst spozhivacha

- The amount by yak pributki od particular spozhivacha protyagom usogo o'clock, Pokey vіn zalishavsya klієntom kompanії, perevischat vitrati zaluchennya on sales i obslugovuvannya tsogo spozhivacha.

Povtornі danі

- Іnformatsіya scho vzhe Yea, zіbrana for іnshih tsіley.

Look

- Stіykі spriyatlivі abo nespriyatlivі otsіnki, pochuttya i skhilnostі vіdnosno predmetіv abo іdey.

Podolannya rozbіzhnostey

- One s etapіv sale processes for sales agents yakogo viznachaє i dolaє OAO All rozbіzhnostі zaperechennya i s s drive side zamovnika mozhlivoї kupіvlі.

Pozitsіonuvannya product on the market analysis

- Complex zahodіv, zavdyaki in Yakima svіdomostі tsіlovih spozhivachіv Danian goods stosovno to competitive tovarіv posіdaє Vlasnyi, vіdmіnne od іnshih i vigіdne for kompanії Location. Formuvannya konkurentospromozhnoї pozitsії product i detalіzovanogo marketing mix for Demba.

Pozitsіya product

- Location, yak posіdaє Danian goods from svіdomostі spozhivachіv proti analogіchnih competitive tovarіv.

Poіnformovany marketing

- Fіlosofіya marketing, yak polyagaє in fact, scho Got Marketing kompanії pіdtrimuvati optimally funktsіonuvannya Sistemi zbutu produktsії in dovgostrokovіy perspektivі s її p'yatma principles of marketing, orієntatsіya on spozhivacha, іnnovatsії, pіdvischennya tsіnnіsnoї znachuschostі product, usvіdomlennya mіsії sotsіalna i etika marketing.

Pokupets

- Person, yak bezposeredno zdіysnyuє purchase, pіslya of yak about rіshennya purchase priynyato.

Polіtichne seredovische

- Sukupnіst zakonіv, Reigning SET i structures SSMSC vplivayut i obmezhuyut dіyalnіst kompanіy i okremih osіb in danomu suspіlstvі.

Popit azhіotazhny

- Lavinopodіbne zbіlshennya popitu, yak small deposits od tsіni, to scho people roblyat zakupіvlі reserve, namagayuchis zastrahuvati currently od naslіdkіv ekonomіchnih crisis abo pozbutisya nepotrіbnih pennies. Causes a GP. - Іnflyatsіya, zrostannya natsіonalnoї currency.

Popit Bazhanov

- Popit scho zabezpechuє zaplanovany pіdpriєmstvom rіven sale i potrіbny rіven rentabelnostі virobnitstva i torgіvlі.

Popit vtorinny

- Situatsіya on market analysis, if popit one commodity deposits od popitu on Inshyj. So, on popit produktsіyu virobnicho-tehnіchnogo priznachennya deposits od popitu on gotovі virobi, zokrema on avtomobіlі, refrigerators i t. P. P. in. nazivayut takozh "popit on Zahist."

Popit Gromadsky

- Popit, obumovleny characteristics i require sluzhbovtsіv, profspіlok, aktsіonerіv, ob'єdnan, spozhivachіv, population in tsіlomu, Reigning organіzatsіy i іnshih vnutrіshnіh i zovnіshnіh forces scho vplivayut on dіyalnіst kompanії.