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Glossary of key terms in the discipline “Marketing” - M. Grebnyov

Potency potency

- Sufficiency of buyers with similar needs, stoichi to a particular product, whose services, with sufficient resources, as well as readiness and availability of purchases.

Salesman Rinok

- Rinok, at a certain seller may be better than I’m more active and more active, buty to shoppers.

Rinok real product

- Rinok, on which the bargaining is carried out by real goods on the form of the form of the futures exchange. On R. p. t. I’ll lay it out for the sake of non-guilty postochannyam (“spot”), so і z postachannyam at termin, at maybutny. Form of organization R. R. t. - auction, pre-contract contract, “telephone and telex rinok”, one-time pleas, tender, real product exchange, etc.

Rinok regional

- rinok, divisions of the singing territory. Territorial distribution of the internal market of the country, as usual, to get into the boundaries of administrative approval. At the same time, regional markets can be assimilated behind the biggest signs, for example, the middle and the middle markets, etc. Within the framework of regional functions, there are marketable goods, but the stink can be mother and middle.

Living rinok

- Rinok, to a certain extent, add comrade and servants for a special residency.

Rinok, scho service

- more purchasers, as if they had already added song goods to the service.

Riven goods exchange

- Lanka middleman, in order to understand the function of transferring goods and transferring the right of ownership to a new cherished lance, changing the middle of a straightforward endorsement.

River Plan

- a short-term plan, I will describe the current situation, the company, the strategy for Maybutniy, the program, the budget and the form of control.

Rishennya about kup_vlyu

- this is the process of taking the decision about buying, for some reason I actually added some goods.

Rozdrіbnі kramnitsі, scho trade for the Got_vkovy rozrahunok і without delivery

- great kramnitsі with a low level of servicing, so that you can smell a great assortment of goods and give books a great lot of goods.

Shopping malls with obmezhenim servants

- Distribution of kramnitsi, so as to please buyers of the deconvolution spectrum of services.

Shopping malls with service staff

- Distribution of kramnitsi, so as to please the customers with a wide range of services.

Self-service shopping malls

- razdrіbnі kramnitsі, so you can smell it a little little change of servants, but you don’t feel it ugly; buy self-jokingly, pick up and pick up the goods.

Rozpovsjuzhennya zrazkіv

- impregnation with a small quantity of goods for testing.

Rozpovsjuzhennya goods in the invisible viglyadі

- Zbut the goods on the foreign market without being any kind of products.

Rospodilny center

- a great automation warehouse, appointments so that you can accept comrades with special offers and postal workers, take orders, efficiently conduct them and you will be better off delivering comrades to deputies.

Rosrahunok price for the method of direct vitrati plus a profit

- narahuvannya standardnatsіnatsіnі on sobіvartіst goods.

Rozrahunok price on the principle of bezbitkovost_

- meeting with customers on a weekly basis for marketing, marketing and selling goods to the public with the acquisition of a bazhenoy.

Rosberlennya new products

- the creation of original goods, the launch of new trademarks by the forces of a science-affiliated company.

Assortment expansion

- Zbіlshennya kіlkostі commodity, scho vipuskayutsya.

Brand extension

- strategy, for the additional product type, the trademark will be expanded to new products.

Extension between victorian brands

- Successful trademark for the launch of a new or new product in a new category.

Extension between the market

- dіyalnіst fіrmi zі zbіlshennya zbutu for a rakhunka in advance of the most obvious new goods on new markets.

Rosshirennya family brands

- trademark closure, yak maє success, for the purpose of pronouncing the most beautiful brand name of the highest grade products, the singing category goods, for example, new dimensions, the form, color, packaging and packaging.

The role of people

- all the succupity of diy, scho ix, very thoughtful, guilty of condemnation of denim individ.