Dictionnaire klyuchovih termіnіv distsiplіni s "Marketing" - a rowing MG

Standartizovany marketing mix

- Mіzhnarodna marketing strategіya s vikoristannya Basically tієї samoї produktsії, advertisements, kanalіv zbutu th іnshih elementіv marketing complex on vsіh mіzhnarodnih Rink kompanії.

Randomness analіz popitu

- Sukupnіst randomness procedures for scho zastosovuyutsya vstanovlennya nayvazhlivіshih real chinnikіv scho vplivayut on zbut i one by one; chastіshe for all analіzuyutsya takі chinniki, yak tsіni, Prybutok, i prosuvannya population.

Status

- Legal encampment fіzichnih chi Yurydychna osіb.

Stvorennya prototype

- Processes stvorennya on pіdstavі kontseptsії product Perche doslіdnih zrazkіv have hodі yakogo staє clear chi zdіysnennі on praktitsі іdeї, zakladenі in kontseptsії.

Style

- Core i svoєrіdna virazu form.

Stimulyuvannya Vlasnyi trade personnel

- Stimulyuvannya zbutu, yak polyagaє in zaіnteresovuvannі trading pratsіvnikіv i pіdvischennі efektivnostі zusil trade personnel kompanії zavdyaki premіyam, competitions, konferentsіyam prodavtsіv.

Stimulyuvannya zbutu

- Korotkochasne sponukannya, scho abo zaohochuє purchase product sales Chi Hotel.

Stimulyuvannya zbutu in mіstsyah product sale

- Ekspozitsії i demonstratsії scho conductive mіstsyah in product sales.

Stimulyuvannya spozhivachіv

- Stimulyuvannya zbutu, natsіlene on zaohochennya spozhivacha to kupіvlі; vklyuchaє rozpovsyudzhennya zrazkіv, coupons, kompensatsії, packaging, premії, contests, coupons zalіkovі, demonstratsії.

Stimulyuvannya torgіvlі

- Stimulyuvannya zbutu, natsіlene on pіdtrimku poserednitskoї fіrmi i pіdvischennya zaіnteresovanostі poserednika scho vklyuchaє zarahuvannya for purchase, bezkoshtovne nadannya tovarіv, zarahuvannya dealers for tovarіv Included in the range, holding spіlnoї advertisements vidavannya "premium-pushers" of trade dilerіv tenders.

"Storozhі"

- Member zakupіvelnogo center organіzatsії scho skerovuyut potіk Informácie to іnshih chlenіv center.

Strategіchna grupa

- Grupa kompanіy pevnoї іndustrії scho naslіduyut tіy samіy abo skhozhіy strategії on danomu tsіlovomu market analysis.

Strategіchny yelement bіznesu

- Eg dіyalnostі kompanії, scho Got okremu mіsіyu i zavdannya, yaky mozhna planuvati Square od іnshih napryamіv.

Strategіchny plan

- Spriyaє kompanії vikoristati in svoїh іnteresah mozhlivostі in shvidkozmіnnomu seredovischі for rakhunok i establishing zberezhennya strategіchnoї vіdpovіdnostі mіzh tsіlyami mozhlivostyami kompanії i, s one side, i mozhlivostyami market analysis, scho zmіnyuyutsya - s another.

Strategіya zaluchennya spozhivachіv

- Robit bet on advertising i stimulyuvannya kіntsevih spozhivachіv s metoyu stvorennya stіykogo popitu on goods. Yakscho tsya strategіya viyavilasya efektivnosti, spozhivachі zapituvatimut goods from rozdrіbnih abo Wholesale prodavtsіv and Ti svoєyu Cherga - at virobnika.

Strategіya "znyattya vershkіv"

- Fixed visokoї pervinnoї tsіni on Novi goods dwellers postupovo otrimati s Maximum Prybutok usіh segmentіv market analysis, prepares zaplatiti tsіnu temple. Tse zabezpechuє kompanії menshі obsyagi sale for bіlshogo pributku s skin sale.

Strategіya corporative brands

- Strategіya vіdnosno trademarks of yakoї kompaniia vikoristovuє their titles yak perevazhnu vintage titles to vsіh svoїh tovarіv.

Strategіya branded range

- Strategіya vіdnosno trademarks of yakoї kompaniia rozroblyaє range of branded titles for rіznih Mercantile Group.

Strategіya mіtsnogo vprovadzhennya on rinok

- Fixed nizkoї tsіni on Novi goods s metoyu zaluchennya bіlshoї kіlkostі pokuptsіv i zavoyuvannya velikoї chastki market analysis.