home Marketing Слоник ключових термінів з дисципліни «Маркетинг» - Grebnov M.G. |
Слоник ключових термінів з дисципліни «Маркетинг» - Grebnov M.G.
Стратегія проштовхування товару
- the strategy of leaning forward to the merchandise of vikoristani zakobstv stimuljuvannya zbutu і zaohochennya sales staff. Виробник сприяє просуванню товару до оптовиків, wholesalers - до роздрібних продавців, останні - до покупців.
Strategy of the branding of brands of the induvidual brands
- підхід to стренрення of trade marks, завований on the name of the company иа індиідуальініх марочних names.
Strizhnev's strategy
- «серцевина» всієї marketingngogo strategii; It is spun on those who, in the eyes of some of them, creep through a seamless transference, and pose positively to themselves on the market.
Structure of the service of the zbutu, ori-entovana on spizhivacha
- Organіzatsіya service zbutu for yakoї cutaneous spetsіalіzuєtsya sales agents for sale to tіlki pevnoї the category klієntіv abo tіlki for odnієї promislovostі the Branch.
Subculture
- Grupa people scho dotrimuєtsya pevnoї Sistemi tsіnnostey, zasnovanoї on їh zagalnomu zhittєvomu dosvіdі i stanovischі in suspіlstvі.
Сукупна споживча цінність
- zagalna sum of goods, goods, services to the staff and product image, yakі kupecets otrimuє v razі kopіvlі dannogo tovaru.
The purchase of a rinky pop
- Zagalna Quantity tovarіv abo poslug danogo mind yak Mauger pridbati Pevnyi grupa spozhivachіv in Pevnyi geografіchnomu regіonі for Pevnyi perіod hour in Pevnyi marketing seredovischі for Pevnyi rіvnya i Marketing zusil іndustrії.
Сукупні споживчі витрати
- zagalna suma penny, chasovih, energeticheskikh vitrat, povyazanyh zpodbanyam goods.
Supermarket
- great rozdrybna kramnitsya self-service in the low rivnem tsin, by low-cost nationalities and great oaths sale, a kind of trade in a wide range of products in harsh landscapes, flagship goods and goods of the state.
Supervision of operations
- Ostannіy Etap in protsesі sale on Money Does sales agents already pіslya ukladannya operatsії robit truncated for dwellers zamovnik zalishivsya zadovoleny, i namagaєtsya zav'yazati dovgostrokovu spіvpratsyu.
Суспільні класи
- відносно стабільні і великі групи суспільства, members of some mahuyut approximately the same as the Internet, the behavior and the system of values.
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