Dictionnaire klyuchovih termіnіv distsiplіni s "Marketing" - a rowing MG

Vinahіd

- New tehnologіya abo new Produkciya, SSMSC on Dumka spozhivacha, abo not toil toil perevagi before analogіchnimi konkurentіv goods.

Vinahіd news

- Stvorennya novih tovarіv abo poslug for zarubіzhnih rinkіv.

Viperedzhalnі іndikatori

- Cooperate for chasovі, SSMSC zmіnyuyutsya parallel rіvnyu zbutu kompanії, ale at tsomu viperedzhayut Yogo.

Vitrati marketing

- Costa, scho їh vitrachayut virobniki produktsії chi poslug on stimulyuvannya zbutu i zbut (torgovі speak of those ads, transportuvannya, podorozhі trading upovnovazhenih, kredituvannya, skladskі operatsії, decorated vіtrin i rozkladok, tsіnovі znizhki, zbirannya th analіz danih toscho). At B. m. Virobnika Incoming Costa, kotrі vitrachayut marketing tovarіv danoї fіrmi torgovelnі organіzatsії through SSMSC FIRMA zbuvaє his produktsіyu. B. m. Klasifіkuyut of species (zarobіtna board, podatki, Seared, elektroenergіya, materіali i t. N.) I for vikonuvanimi funktsіyami (planuvannya assortment, advertising dіyalnіst toscho). One s problems analіzu B. m. - Rozpodіl їh mіzh main types of zbutovoї dіyalnostі. Pryamі vitrati bezposeredno vіdnosyat on vіdpovіdnі funktsії, vitrati scho pіddayutsya rozpodіlu, Zgoda takozh roznosyat for dіyalnostі views. Єdinі for rіznih funktsіy vitrati zazvichay rozpodіlu not pіdlyagayut. Fіrmi scho viroblyayut vuzky assortment produktsії, skladayut dokladnі zvіti about vitrati for trademark GROUP. Rіznomanіtny assortment produktsії, yak vipuskaєtsya, potrebuє oblіku B. m. For geografіchnimi Rink. In praktitsі B. m. Zdebіlshogo perevischuyut vitrati virobnitstva (nasampered schodo national spozhivannya tovarіv). Іnformatsіya about B. m. Uzagalnyuєtsya regularly, kontrolyuєtsya i peredaєtsya kerіvnitstvu fіrmi of acceptance for upravlіnskih rіshen.

Vіdbіr іdey

- Got to metі yakomoga ranіshe viyaviti priynyatnі th vіdkinuti nepriynyatnі Offers.

Vіdbіr tsіlovih segmentіv market analysis

- Otsіnyuvannya privablivostі skin segment market analysis i vibіr one abo kіlkoh s them for osvoєnnya.

Vіdkrite power

- Daє mozhlivіst respondents pid hour opituvannya vіdpovіdati svoїmi words.

Vnutrіshnіy audit

- Otsіnyuvannya kompanієyu efektivnostі th nadіynostі structure of "zastosovuvanogo vartіsnogo lantsyuzhka".

Vnutrіshnіy marketing

- Marketing organіzatsії spherical poslug, yaky vikoristovuyut for navchannya th efektivnoї motivatsії pratsіvnikіv, kotrі bezposeredno kontaktuyut іz klієntami and takozh usogo obslugovuyuchogo staff pratsyuvati in komandі th zabezpechuvati zadovolennya spozhivachevі.

Vnutrіshnya Service zbutu

- Torgovі agent scho vikonuyut svoї sluzhbovі obov'yazki bezposeredno in ofіsі, zdіysnyuyut telefonnі Contacts priymayut zamovnikіv i i potentsіynih pokuptsіv.

Vplivova person

- Person of, yak i svoїmi authority encampment vplivaє on processes of acceptance rіshen. Takі individuals often dopomagayut z'yasuvati spetsifіchnі detalі kupіvlі that zabezpechuyut іnformatsієyu for otsіnyuvannya nayavnih alternatives.