home Marketing Dictionnaire klyuchovih termіnіv distsiplіni s "Marketing" - a rowing MG

Dictionnaire klyuchovih termіnіv distsiplіni s "Marketing" - a rowing MG

snyuyut prosuvannya product. Naychastіshe traplyayutsya channeling odnorіvnevі (one poserednik - rozdrіbny Merchant), dvorіvnevі (two poseredniki - Wholesale rozdrіbny torgovtsі i) trirіvnevі (three poseredniki - great wholesaler, wholesaler drіbny, rozdrіbny trader).

Dogovіr konsignatsії

- Lands for yakoyu one party (consignee) zobov'yazuєtsya ukladati for doruchennyam Druha side (exporter) to please s sale tovarіv Zi warehouse od Svoge іmenі for rakhunok exporter.

Dogovіr komіsії

- Lands for yakoyu pіdpriєmstvo chi person (komіsіoner) zobov'yazuєtsya for doruchennyam іnshogo pіdpriєmstva (organіzatsії) chi individuals (komіtenta) for vinagorodu zdіysniti operatsіyu s selling goods od Svoge іmenі.

Dogovіr postachannya

- Dvostoronnya lands for yakoyu organіzatsіya-postachalnik zobov'yazuєtsya send out to the in-viznacheny termіn organіzatsії pokuptsevі (zamovniku) in vlasnіst chi Operationally keruvannya produktsіyu and organіzatsіya-pokupets zobov'yazuєtsya priynyati th oplatiti її for vstanovlenimi tsіnami.

Dopomіzhnі materіali i Hotel

- Goods Promyslova priznachennya, yakih uzagalі Absent in kіntsevomu tovarі.

Doslіdzhennya marketing

- Integrated doslіdzhennya scho vklyuchaє takі osnovnі napryamki: vivchennya market analysis, doslіdzhennya zbutu, otsіnyuvannya spozhivchih vlastivostey tovarіv, vivchennya advertisements ekonomіchny analіz, motivatsіyny analіz, analіz zovnіshnotorgovelnogo processes.

Doslіdzhennya polove

- Sposіb obsession dodatkovoї Informácie for marketing doslіdzhen, zasnovany on vibіrkovomu metodі. Іsnuє low Galuzo de vikoristannya polovih (pozakabіnetnih) Je doslіdzhen not tіlki perevazhnіshim and second efektivnіshim, napriklad, doslіdzhennya spozhivchih vlastivostey tovarіv s pozitsії spozhivachіv, vivchennya zapitіv spozhivachіv, doslіdzhennya faktorіv scho viznachayut spozhivchu perevagu i vibіr, doslіdzhennya ADs.

Doslіdzhennya popitu

- Purshia Etap in doslіdzhennі kon'yunkturi rinkіv zbutu scho polyagaє in vsebіchnomu vivchennі spozhivacha: characteristic smakіv, diferentsіatsіya patterns will require for Grupo spozhivachіv, viyavlennya nezadovolenih require analіz perevag quiet chi quiet tovarіv.

Doslіdzhennya cause and naslіdkovih zv'yazkіv

- Marketing doslіdzhennya s perevіrki gіpotez about cause-naslіdkovі vіdnosini.

Doslіdzhennya rinkіv zbutu

- Marketing doslіdzhennya rinkіv on osnovі Sistemi bezupinnogo opratsyuvannya information The OAO All aspects situatsії on p Inca. Zastosovuєtsya method machine opratsyuvannya Informácie i zbirayutsya danі for channels ofіtsіynoї statistics (on bazі danih іnformatsіynih obchislyuvalnih systems); opratsovuєtsya komertsіyna іnformatsіya scho z'yavlyaєtsya in perіodichnih Vidanov, handouts that іnshih materіalah; opratsovuyutsya danі scho nadhodyat Zi spetsіalіzovanih pіdrozdіlіv kompanії, SSMSC zbirayut іnformatsіyu bezposeredno zbutu on market analysis. On pіdstavі oderzhuvanih danih roblyatsya visnovki schodo tendentsіy mainly at the market forecast i zbutu prospects. When tsomu vikoristovuyutsya nayrіznomanіtnіshі methodological analіzu Informácie: od Sotho ically mathematical metodіv to ekspertnih otsіnok.

Doslіdzhennya market analysis

- Yelement marketing doslіdzhennya scho spriyaє zmenshennyu neviznachenostі in chastinі of acceptance komertsіynih rіshen. Vklyuchaє takі procedure: i nature z'yasuvannya rozmіru market analysis; rozrahunok realnoї i potentsіynoї mіstkostey market analysis, analіz faktorіv scho vplivayut rozvitok on market analysis (urahuvannya spetsifіchnih Especially analіzu commodity i regіonalnogo market analysis, market analysis establishing nasichennya stage i, etc...); segmentatsіya Rinku i viznachennya tipіv spozhivachіv for Highlights: vіk, become dohіd, profesіya, sotsіalne encampment, Location meshkannya i etc .;. doslіdzhennya potuzhnostі torgovelno-zbutovoї (tovaroprosuvnoї) MEREZHI scho rinok obslugovuє Danian, nayavnostі rozdrіbnih i torgovelnih Wholesale of companies, trading zabezpechenostі, skladskimi i dopomіzhnimi primіschennyami.

Available rinok

- Chastina zatsіkavlenih pokuptsіv scho toil Prybutok i access to Pevnyi product abo Hotel.

Dostupnіst

- Mіra, yakoyu rinkovy segment Mauger Buti ohopleny i served.

Dumka

- Uyavlennya spozhivacha about goods abo Hotel.