This page has been robot translated, sorry for typos if any. Original content here.

Glossary of key terms in the discipline “Marketing” - M. Grebnyov

to snuff out goods. Naychastishe channels are traveling alone (one intermediary is a wholesale dealer), courtyards (two intermediaries are a wholesale dealer and a dealer), triver (three intermediaries are a great wholesaler, another wholesaler, retail dealer).

Consignment Agreement

- pleasing, for which one side (consignee) of the goiters is to lay down for the hand of the other side (exporter) to please sell goods in the warehouse in the name of the consignor.


- pleasing, for any kind of person, person (commissary), zobov'yazutsya for the hands of the last person (organization), person (part) for the winery, healthy operation for the sale of goods all the same.


- two-sided pleas, for such an organization - the clerk of the apprenticeship - to commit to transferring the terms of the organization-purchasers (deputy) to the authorities in order to promptly receive the products, and the organization-the buyer to accept the payments to accept.

Additional materials and services

- comrade promislovnogo priznachennya, a kind of plagued by dumb in kintsevoy goods.


- comprehensively providing, including the main steps: vivchenka market, upvote zbutu, estimation of the current dominance of goods, vivchenny advertising, economic analysis, motivation analysis, analysis of interest.

Forensic Poland

- a way of gaining more information for marketing marketing, inquiries using the vibro method. There are low galleys, there is no need for more, but more efficient, more benefits, more benefits, more information, more information, more information, more information.

Doslidzhennya popit

- the first one is for the pre-existing market environment, and the best for the general population: characteristics, differentiation in the structure of the consumer groups, the increase in the demand, the analysis of the low demand.

Subsequent causal effects

- marketing to business with a hypothesis about causal insurance.

Previous rink_v zbutu

- marketing of the market based on the system of faultless information on all aspects of the situation in the inc. The method of machine processing of information and information is collected for data channels of official statistics (on the basis of information and computing systems); to investigate commercial information, to appear in periodicals, advertising leaflets and other materials; oprashovuyutsya danni, scho to be required for special technical companies, as well as select information without any delay on the market for zbutu. In the past year we have learned how to use shovnovki most of the main trends in the market and forecasting prospects for zbutu. With all of this, the method of analysis is informative: all the most mathematical methods are used before expert evaluations.

Forensic Market

- an element of marketing achievement, which means that there is a need to change the part of the business community. Including such a procedure: z'yasuvannya rozmіru і the nature of the market; a rozrakhunok of the real and potential potency of the market, analysis of factors, which can be added to the market (improvement of specific features of the analysis of the market and regional market, setting the level of the existing market, etc.); segmentation of the market and business type after the main characteristics: vik, become, dohid, profession, social stavische, misc meschannya, etc .; pre-requisites of the need for commercial and retail (commodity and consumer) measures, about the service of the market, the presence of the wholesale and wholesale trade enterprises, the security of the trade, folding and subsidiary benefits.

Affordable market

- A part of zatsіkavlenikh purchasers, who want to have a little way and access to singing goods, or even servants.


- Mira, such as a market segment, which can be used for storage and services.


- A manifestation of the good about the goods, but to the servant.