Tsіni that tsіnova polіtika - Tormosov YG

3.5. Poserednitskі allowance (znizhki) in tsіnі

Process nadhodzhennya product od virobnika to kіntsevogo spozhivacha (population) Mauger mother takі stadії: virobnik - poserednik - pіdpriєmstvo, virobnik - rozdrіbna torgіvlya - population abo virobnik - poserednik - rozdrіbna torgіvlya - population. In tsomu protsesі shaping can Braty fate kіlka poserednikіv. Taqiy lantsyugovy phone reception zumovlyuє neobhіdnіst vstanovlennya tsіn on skin etapі tovaroprosuvannya scho dosyagaєtsya for Relief zastosuvannya poserednitsko-zbutovih i torgovelnih allowances. Takі allowance Je samostіynimi tsіni Some of the elements of the i svoєyu ekonomіchnoyu by nature analogіchnі Wholesale tsіnam pіdpriєmstva. Pong poklikanі vіdshkodovuvati vitrati obіgu produktsії i zabezpechuvati otrimannya pributku poserednitskim i torgovelnim organіzatsіyam. Tom rozmіr allowance deposits od magnitude vitrat in sferі obіgu (zarobіtna board transportnі that navantazhuvalno-rozvantazhuvalnі robot palivno-energetichnі vitrati, depreciation, orenda primіschen toscho) Bazhanov rіvnya pributku that obsyagu sale. Vrahovuyuchi scho allowance Je Form dodanoї vartostі to enter the warehouse їhnogo vіdpovіdny podatok. Todі poserednitsko-zbutovі i torgovelnі skladayutsya s allowance such elementіv:

Je allowance of forms dodanoї vartostі (3.11)

de NP (T) - poserednitsko-zbutova (torgovelna) allowance, UAH;

IN - vitrati obіgu poserednitskoї (torgovelnoї) organіzatsії, UAH.

Rіven poserednitskih i torgovelnih allowances powers in tsіlomu not obmezhuєtsya. Pong viznachayutsya for pogodzhennyam storіn i vstanovlyuyutsya, yak rule, vіdsotkah to tsіni pridbannya product. W okremih vidіv produktsії mіstsevі organic Vladi regulyuyut rіven poserednitskih i torgovelnih allowances Shlyakhov vstanovlennya їhnіh of boundary rіvnіv. Pong dіyut on vіtchiznyanі that deyakі іmportnі lіkarskі zasobi i virobi medichnogo priznachennya, okremі Vidi hlіba i hlіbobulochnih virobіv, Boroshnev Weissbier that zhitnє, Dityache harchuvannya that deyakі INSHI Vidi prodovolchih tovarіv, tsіni to SSMSC deklaruyutsya on mіstsyah.

Rozrahunok tsіni s allowance zdіysnyuєtsya of the formula:

Rozrahunok tsіni s allowance (3.12)

de CR - Rate realіzatsії product, UAH;

CPU - pridbannya Cena (Cena vіdpuskna virobnika chi poserednika) UAH;

H - poserednitska abo torgovelna allowance%.

Napriklad, shop at pridbav virobnika odinitsyu product for vіdpusknoyu tsіnoyu 360 UAH i vstanoviv to neї rozmіrі allowance of 15%. Todі rozdrіbna Cena store dorіvnyuvatime UAH 414 [360 x (1 + 0.15], and torgovelna surcharge - 54 UAH (414 -. 360) Thus the very method viznachaєtsya allowance i vіdpuskna Cena poserednika.

In okremih vipadkah vinikaє neobhіdnіst vikoristovuvati no extra charge to tsіni and її znizhku. Zastosuvannya znizhki in the main zumovlene situatsієyu, if postachalnik (virobnik chi general dealer) itself proponuє seller tsіnu kіntsevoї realіzatsії. Todі Seller guilty viznachiti tsіnu pridbannya for yakoyu Yomou dotsіlno buy Taku produktsіyu, dwellers zabezpechiti sobі Bazhanov value torgovelnoї znizhki. In tsomu vipadku tsіnu pridbannya mozhna viznachiti of the formula:

Rozrahunok tsіni s allowance (3.13)

de ZA - torgovelna (poserednitska) znizhka%.

Napriklad, Yakscho postachalnik proponuє seller vstanoviti rozdrіbnu tsіnu product in rozmіrі 414 UAH, when znizhtsі 13% Cena pridbannya for Demba Got no perevischuvati UAH 360 [(414 x (1 - 0.13)]. In this shop razі obsessed on his korist znizhku in rozmіrі 54 UAH (414 - 360).

So rank, chastku rozdrіbnoї tsіni, yak zalishaєtsya on korist torgovelnoї (poserednitsko-zbutovoї) organіzatsії can rozglyadati, s one side, yak premium to tsіni pridbannya and s іnshogo, yak znizhku s tsіni realіzatsії. When tsomu absolyutnі quantities allowances abo znizhki zbіgatimutsya and vіdsotkovі values ​​will rіznimi scho zumovleno neodnakovoyu bazoyu їhnogo obchislennya.