Strategіchne upravlіnnya - Shershnova Z. Je

3.2. Role, value, the I SUTNІST Location Meti have STRATEGІCHNOMU UPRAVLІNNІ

In menedzhmentі funktsієyu tsіlevstanovlennya Je funktsіya planuvannya in protsesі realіzatsії yakoї viznachayutsya tsіlі is the way to їhnogo dosyagnennya. However tsіl not mozhna ototozhnyuvati s plan abo forecast (Fig. 3.1). Forecast, yak already zaznachalosya, viznachaє napryamok rozvitku, tsіl - naybіlsh priynyatny camp system in the furrows tsogo napryamku and plan - Way dosyagnennya tsіlі, Etap is the okremі "skhodinki" Ruhu to them. Meta potrebuє vsebіchnoї yakіsnoї otsіnki maybutnogo camp system for yakoї Won rozroblyaєtsya th Got zakіnchene figure out that complex uyavlennya maybutnіy about the camp system.

Driving upravlіnnya pіdpriєmstvom cycle

Fig. 3.1. Driving upravlіnnya pіdpriєmstvom cycle

The role of methylation in upravlіnnі

Vstanovlennya methylene tse:

cob budyakogo upravlіnskogo vplivu abo dії, mainly zmіst planіv;

pobudovi kriterіїv basis, standartіv, normativіv scho vikoristovuyutsya for otsіnki dіyalnostі organіzatsії zagalom, okremih її pіdsistem, robіt i vikonavtsіv;

one s mostly warehouses, scho zastosovuyutsya for viyavlennya problems (porіvnyuyutsya meta dosyagnutі that the system parameters, for yakoї vstanovleno Meta; RPPOs mіzh them Je field "problems" SSMSC treba rozv'yazati);

zagalny, poperednіy varіant rіshennya scho zadaє dzherela that "field rіshen" and takozh їhnіy zmіst in uzagalnenomu viglyadі;

Strizhen organіzatsіynopraktichnoї dіyalnostі, oskіlki usvіdomlennya methylene dopomagaє zgurtuvati staff motivuvati i yogo on dosyagnennya result.

Funktsії tsіley scho viplivayut s rolі can sformulyuvati as follows:

vipravdovuyut іsnuvannya, zakonnіst organіzatsії;

regulyuyut povedіnku organіzatsії that її chlenіv;

spriyayut rozpodіlu vіdpovіdalnostі mіzh structural pіdrozdіlami;

zmenshuyut neviznachenіst, spriyayut pristosuvannyu to seredovischa;

zabezpechuyut basis for konstruyuvannya organіzatsії that vzaєmodіyu mіzh okremimi її pіdsistemami.

Meta upravlіnnі - tse іdealny image Bazhanov, mozhlivogo i'm neobhіdnogo ob'єkta, vіdnosno yakogo formulyuєtsya methane.

Zmіst methylation in upravlіnnі mozhna proіlyustruvati for Relief kіlkoh characteristics (Fig. 3.2).

Characteristics of the main group faktorіv scho viznachayut Meta in upravlіnnі

Fig. 3.2. Characteristics of the main group faktorіv scho viznachayut Meta in upravlіnnі

Viznachennya methylation in upravlіnnі - tse logіkoanalіtichny that emotsіyny processes, yaky Got spiratit on naukovі ambush, scho dopomagayut vibrato characteristics zagalnoї methylation. Tsei processes skladaєtsya s poslіdovnostі chotiroh vzaєmopov'yazanih robіt:

1) viznachennya zakonomіrnih i neobhіdnih characteristics ob'єkta upravlіnnya, vіdobrazhennya їh in metі;

2) viznachennya mozhlivih, ale i'm nebazhanih characteristics ob'єkta, peredbachennya zahodіv scho give zmogu vіdokremiti vpliv Tsikh obstavin on Meta;

3) viznachennya mozhlivih that Bazhanov i obstavin characteristics that їh Included in Meta;

4) rozrobka zahodіv schodo obmezhennya methylene od Bazhanov, ale ob'єktivno nemozhlivih obstavin i'm ob'єkta upravlіnnya.

Vstanovlennya tsіley - Folding trudomіstky processes that have poєdnuyutsya Znannya Money Does that dosvіd osіb, vіdpovіdalnih for formulyuvannya tsіley and takozh urahuvannya ob'єktivnih chinnikіv scho vіdobrazhayut situatsіyu in seredovischі, camp virobnichogo potentsіalu pіdpriєmstva that vpliv іnshih ob'єktivnih faktorіv. VA Vinokurov proponuє so vіdobraziti funktsіyu methylene [4]:

Iit = fi (Iti; Io; Ion; Inp), (3.1)

de Iit - values ​​tsіlovoї characteristics i hour t; Iti - values ​​tsіlovoї characteristics i, dosyagnute for poperednіy perіod t1; Io - values ​​tsіlovoї characteristics i, s vstanovlenoї urahuvannyam dosvіdu; Ion - values ​​tsіlovoї characteristics i, vstanovlenoї pіdpriєmstvamikonkurentami in skhozhіy situatsії; Inp - rіven domagan kerіvnikіv organіzatsії the characteristics i.

Oznachaє Tse, scho krіm ob'єktivnih pіdstav in viznachennі tsіley vazhlive values ​​Got supply: hto sama formulyuє Meta? Schodo tsogo Duzhe away Je vislіv L. I. Єvenko: "Meta - tse ob'єktivnosub'єktivna kategorіya, scho yak vіdbivaє vimogi to fіrmi s side will ekonomіchnoї particular system is the її okremih" subotochen "so i sub'єktivnі uyavlennya kerіvnikіv about tsіlі rozvitku fіrmi (Figure 3.3) [2 ]. Sub'єktivne spriymannya deposits od faktorіv low (about scho bude said Dali) and sama od dosvіdu robot kvalіfіkatsії, NKVD yakostey, konkretnoї situatsії that іn.

Role sub'єktivnogo spriymannya situatsії in viznachennі tsіley

Fig. 3.3. Role sub'єktivnogo spriymannya situatsії in viznachennі tsіley

Correctly sformulovanі tsіlі toil vіdpovіdati such vimogam:

realnіst, konkretnіst, dosyazhnіst - tse oznachaє, metoyu scho not Mauger Buti deprivation dosyagnennya Bazhanov become ob'єkta, melodious abstraction chi banalnіst. Meta - tse result doslіdzhen i peredbachen, Pochatkova varіant rіshen have Money Does potrіbno vrahovuvati mozhlivostі system;

vimoglivіst, orієntatsіya on Visokiy result uspіh (rather than about Ces) - tse oznachaє, scho Got to tsіlyah іsnuvati stimulyuyuchy factor yaky sponukaє vikonavtsіv, kotrі hochut dosyagti temple rezultatіv that of Success, dokladati dodatkovih zusil i vikoristovuvati all virobnichy potentsіal pіdpriєmstva;

Naukova obgruntovanіst, pogodzhenіst - tse oznachaє, scho in metі toil Buti vrahovanі ob'єktivnі Zakoni rozvitku seredovischa that ob'єkta upravlіnnya, zbalansovanі ob'єktivnі that sub'єktivnі tsіleutvorennya Elements, and OAO All tsіlі scho lie osnovі rozvitku organіzatsії requiring rozglyadati in vzaєmozv'yazku that vzaєmodії;

vimіryuvanіst - tse oznachaє, scho Got Booty presented meta kіlkіsno chi іnshim way to otsіnki stage її dosyagnennya, scho pid hour duzhe vazhlivo formuvannya planned dokumentіv, standartіv Act reasonably abo robіt, normativіv toscho. Especially vazhlivo vstanoviti chasovі tsіley characteristics;

odnoznachnіst for spriynyattya, yasnіst - tse oznachaє, scho, yak rozglyadayuchi Meta nayzagalnіshy varіant rіshennya, vikonavtsі povinnі rozumіti neobhіdnіst i dotsіlnіst svoєї robot todі stink zmozhut znetsіnyuvati bіlsh doskonalі varіanti dosyagnennya tsіley;

gnuchkіst - mozhlivіst i neobhіdnіst Adding korektiv in zmіst methylene structure that tsіley organіzatsії pid vplivom Change log in seredovischі;

priynyatnіst - neobhіdnіst urahuvannya zvichaїv need, Bazhanov, traditsіy that tsіnnostey scho sklalisya in suspіlstvі;

vіdobrazhennya zmіstu dіyalnostі - tse oznachaє scho processes tsіlevstanovlennya zadaє organіzatsії zagalom and takozh okremim її warehouses (i pіdrozdіlam Posadov ladies) Pevnyi zmіst order that Act reasonably, yaky Got spriyati dosyagnennyu tsіley.

Butt nasty sformulovanih tsіley shaping can Buti: "Mi namagaєmosya Buti lіderom at the Branch" abo "Our meta - competitive conduct zhorstku Borotba".

Zabezpechennya vimog schodo tsіley upravlіnnya pov'yazano s tehnologієyu їhnogo formuvannya.

Vstanovlennya tsіley in zagalnomu viglyadі peredbachaє prohodzhennya chotiroh obov'yazkovih etapіv:

1) viyavlennya that analіz tendentsіy scho mozhna sposterіgati in otochennі;

2) vstanovlennya zagalnoї methylene organіzatsії;

3) pobudova ієrarhії tsіley ( "tree tsіley");

4) vstanovlennya іndivіdualnih tsіley that task yak іnstrumentu zabezpechennya їhnogo vikonannya.

table 3.1

Butt FORMULYUVANNYA Meti ON RІZNIH PІDPRIЄMSTVAH

Nevdale

formulyuvannya methylene

Zauvazhennya up

formulyuvannya methylene

Bіlsh away

formulyuvannya methylene

Maksimіzuvati Prybutok

Not viznacheny "maximum" - tse skіlki?

Not viznacheny termіn on yaky vstanovlyuєtsya meta

  1. In 2001 rotsі dosyagti pributku 1 million UAH.
  1. In 1999 rotsі zbіlshiti vitrati on advertising to 5%

Advertisement - dіyalnіst tse, yak spriyaє (chi ni) dosyagnennyu Pevnyi rezultatіv

It is not clear, chi tse spromozhne zbіlshennya in dosyagnennі neobhіdnih rezultatіv

  1. In 1999 rotsі zbіlshiti chastku market analysis, yak obslugovuє pіdpriєmstvo, of 8% to 10% for rakhunok zbіlshennya vitrat advertising by 15%
  1. Іntensifіkuvati NDPKR rakhunok i for tsogo - Why tehnologіchnim lіderom the Branch

Neviznachenіst in major napryamkah dіyalnostі, Bazhannya dosyagti bagato chogo in bagatoh

napryamkah

Galuzo Mauger mother Velika Quantity tehnologіchnih obmezhen on SSMSC slіd zvertati uwagi in Perche Cherga

In 1999-2004 Rokach zalishitisya lіderom in rozrobtsі novih tehnologіy that produktіv, SSMSC b allows pokuptsyam elektroobladnannya ekonomiti

elektroenergіyu

Analіz seredovischa gospodarskoї organіzatsії dosit detail in Bulo rozglyanuto breather. 2. Urahovuyuchi Location is the role of methylation in upravlіnnі, rozglyanemo zmіst іnshih etapіv tsіlevstanovlennya processes.